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Malcolm CromptonSocioeconomics of Privacy and the Future InternetKilkenny1 June 2011
There’s money in them thar clouds BUT ... ,[object Object]
where is our data?
who is the boss?
who wins?,[object Object]
“Privacy” – Outdated? Incompatible? A problem? Facebook’s Mark Zuckerberg: “The Age of Privacy is Over” Google’s Eric Schmidt: “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place”  Louis Freech former Director FBI: “the American people must be willing to give up a degree of personal privacy in exchange for safety and security” Sun Microsystems’ Scott McNealy:  “You have zero privacy anyway.. get over it.”
In fact, is internet privacy dead & buried? ,[object Object]
No economic drivers for internet privacy
Much of the internet is “free”
No such thing as a free lunch
Must give access to ourselves in more & more detail
AND MOSTLY WE LIKE IT!,[object Object]
Australia, NZ, India, Latin America, USA and EU
More Data Protection/Privacy chiefs
More choices (Notice and Consent)
BUT:
“ample evidence the “Notice and Consent” model of data protection regulation, which places a great burden on individuals to read and understand privacy notices, is not especially effective in practice, as shown by the overwhelming empirical evidence that individuals do not read – let alone respond to – Privacy Notices, especially if they are lengthy” www.huntonfiles.com/files/webupload/CIPL_European_Commission_Commentary_Jan2011.pdf,[object Object]
Law making helps, but ... ,[object Object]
Tends to be reactive
Requires enforcement !
Must address multi-jurisdiction activity
Must suit our ever-changing worldinformation + technology + world = challenge
Regulator insight in detail – Peter Hustinx (EDPS) ,[object Object]
Future as based on implementing stronger incentives to do the right thing by privacy: commercial reality + regulatory incentive
Globalisation and global data flows will also be very important – international regulation along lines of the Madrid declaration 
“Law should not legislate on technology” – operationalise privacy by design, including more ‘privacy by default’ settings
Importance of ensuring effective accountability

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