Presentation by Christina Foo, Member, IFAC SMP Committee, and Mark Koziel, Vice President, Firm Services & Global Alliances at AICPA, at IFAC SMP Forum, March 2012

1. SESSION 4 : TRACK C
ASSISTING SMPs DEVELOP
BUSINESS ADVISORY
Christina Foo, Member, IFAC SMP Committee
Mark Koziel, Vice President, Firm Services
& Global Alliances at AICPA
IFAC Small and Medium Practices Forum 2012
Singapore
March 19, 2012
Page 1 | Confidential and Proprietary Information

2. SMP Committee Perspective (Christina Foo)
Christina Foo, Member, IFAC SMP Committee
Page 2 | Confidential and Proprietary Information

3. Assisting SMPs Develop Business Advisory
• SMP Committee perspective on the demand for business
advisory
• AICPA experience in the role and opportunities a member
body has to assist SMPs
• Input into SMP Committee’s 2013 Work Plan
• Your views count: Interactive and group discussion with
report back
Page 3 | Confidential and Proprietary Information

4. SMP Committee Perspective (Christina Foo)
• Quick Poll Survey Findings
– Advisory/consulting services second fastest source of revenue growth
– Biggest challenges
• Insufficient partner time
• Marketing services to clients
– Opportunities
• Existing customer-client relationship
• Competence and expertise
Page 4 | Confidential and Proprietary Information

5. SMP Committee Perspective (Christina Foo)
• What is “business advisory”?
(Source: August 2011 IFAC SMP Quick Poll)
– Business development
– Corporate advisory
– Wealth creation and preservation
– Tax consulting
– Management accounting
Page 5 | Confidential and Proprietary Information

6. SMP Committee Perspective (Christina Foo)
• Targeted for member body use
– Translate
– Adapt for member body circumstance
• Activities to assist IFAC member bodies
– Template articles on current topics such as Role of SMPs in Providing
Business Support to SMEs
– Videos on moving to business advisory services (in progress)
– SME Checklist (in progress)
Page 6 | Confidential and Proprietary Information

7. SMP Committee Perspective
Mark Koziel, Vice President, Firm Services
& Global Alliances at AICPA
Page 7 | Confidential and Proprietary Information

8. Breakout Discussion – Your Views Count
• Question 1:
– What areas of business advisory are in demand by your members and in
your country? Where is this demand coming from (size of
entities, regulatory change, other?)
• 15 minute discussion and 10 minute report back
Page 8 | Confidential and Proprietary Information

9. Breakout Discussion – Your Views Count
• Question 2:
– What tools, products, promotional materials, and other business advisory
resources will help your members? What will assist them to grow and
bring value to membership?
• 20 minute discussion and 15 minute report back
Page 9 | Confidential and Proprietary Information

10. Breakout Discussion – Your Views Count
• Targeted for member body use
– Translate
– Adapt for member body circumstance
• Activities to assist IFAC member bodies
– Template articles on current topics such as Role of SMPs in Providing
Business Support to SMEs
– Videos on moving to business advisory services (in progress)
– SME Checklist (in progress)
Page 10 | Confidential and Proprietary Information

11. Breakout Discussion – Your Views Count
• Continue to develop the video library (IFAC
videos, cobranded video and links relevant videos)
– Consider hi and low resolutions, and/or podcast/audio only
– Ideas on topics and interviewees welcome
• Develop the SME checklist further by having sections
dedicated to different areas of advisory work
• Develop a slide presentation with speaking notes on how
to build a business advisory practice possibly
disseminated via Extranet for member body use and
eventually housed on the website
Page 11 | Confidential and Proprietary Information

12. Breakout Discussion – Your Views Count
• Question 2:
– What tools, products, promotional materials, and other business advisory
resources will help your members? What will assist them to grow and
bring value to membership?
• 20 minute discussion and 15 minute report back
Page 12 | Confidential and Proprietary Information

13. Breakout Discussion – Your Views Count
• Future SMP Committee activities - Your suggestions and
recommendations:
– Option A:
– Option B:
– Option C:
– Option D:
– Option E:
• Voting of ideas
Page 13 | Confidential and Proprietary Information

14. FUTURE IDEAS Cont.
• Note all resources and tools are located at
www.ifac.org/about-ifac/small-and-medium-practices-
committee/smp-resources-and-tools (Business Advisory)
• Next steps
– Discussion of ideas by SMP Committee
Page 14 | Confidential and Proprietary Information

15. www.ifac.org