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S-Commerce: Comercio electrónico y redes sociales
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S-Commerce: Comercio electrónico y redes sociales

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Por Antonio Ábalos, Head of Marketing Amazon BuyVIP

Por Antonio Ábalos, Head of Marketing Amazon BuyVIP

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    S-Commerce: Comercio electrónico y redes sociales S-Commerce: Comercio electrónico y redes sociales Presentation Transcript

    • S-CommerceComercio electrónico y redes socialesAntonio Ábalos @abalosHead of Marketing
    • To be Earths mostcustomer-centric company where people can find anddiscover anything they want to buy online
    • 1994
    • 2013
    • ¿qué papel jueganlas redes sociales en todo esto?
    • identificar al usuario de redes sociales
    • contenidoengaged
    • #papáselomerece DÍA DEL PADRE
    • conoce a tu audiencia + crea contenido engaged +elige el momento adecuado + incluye ‘call to action’
    • Q&ANOMBRE PROGRAMA / Nombre profesor www.eoi.es