Investor Presentation Fourth Quarter 2009 <ul><li>TSX.V: IDW | OTCQX: IDWAF </li></ul>
Safe Harbor Statement <ul><li>This presentation includes forward-looking statements which address future events and condit...
Vital Statistics <ul><li>KEY DETAILS </li></ul><ul><ul><li>TSX.V: IDW </li></ul></ul><ul><ul><li>(OTCQX: IDWAF) </li></ul>...
Who We Are <ul><li>ID Watchdog, Inc. </li></ul><ul><li>Founded in 2005 </li></ul><ul><li>Identity Theft Protection and Res...
An Overview: Identity Theft
Key Statistics <ul><li>The Fastest Growing Crime in the Nation  (source: FBI) </li></ul><ul><li>Affects over 10 million Am...
Why Steal Identities? <ul><li>20%: Credit Card Fraud </li></ul><ul><li>80%: Other Criminal Activity, Including: </li></ul>...
It’s Not Just Average Consumers... <ul><li>Celebrity Victims Include: </li></ul><ul><ul><li>Ben Bernanke </li></ul></ul><u...
Why People Are Talking... <ul><li>Ranked American Citizens’ #1 Security Concern </li></ul><ul><li>ID Theft is Rampant </li...
Why People Are Talking  (Continued) <ul><li>Repairing Identities is Difficult </li></ul><ul><ul><li>Average Hours Spent Re...
Why ID Watchdog?
ID Watchdog is the Solution. <ul><li>ID Watchdog: </li></ul><ul><ul><li>Catches Identity Theft Early </li></ul></ul><ul><u...
Full-Service Protection <ul><li>ID Watchdog’s Solution Consists of Three Unique Services for One Low Monthly Fee: </li></u...
Strategic Partner: Acxiom <ul><li>Partnership to Develop Consumer Identity Management Solutions </li></ul><ul><li>Acxicom ...
Consumer Data Market Growth <ul><li>A Short Trip from  Zero to $3.8 Billion... </li></ul><ul><li>Current Forecasts  Show I...
How ID Watchdog is Different... <ul><li>Breadth and Depth of Monitoring Services </li></ul><ul><ul><li>Patent-Pending Tech...
Service Comparison
Management
Daryl Yurek  | CEO <ul><li>Daryl brings 30 years of startup experience to his position with ID Watchdog.  Mr. Yurek founde...
Daniel Mohan  | President and COO <ul><li>Prior to joining ID Watchdog, Mr. Mohan was a Regional Sales Manager at DataCert...
Dennis Perkins  | CFO <ul><li>Dennis has over thirty years of accounting and administration experience, including position...
Craig Ramsay  | CIO <ul><li>Craig brings more than 20 years of experience in information technology to his position at ID ...
Justin Yurek  | SVP, Investor Relations <ul><li>Justin brings to ID Watchdog a strong background in financial services and...
Rick Lundstrum  | VP of Operations <ul><li>Rick oversees the details of the ID Watchdog experience, ensuring that processe...
Thank you for your time. <ul><li>www. IDWatchdog .com </li></ul><ul><li>TSX.V: IDW | OTCQX: IDWAF </li></ul>
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ID Watchdog Investor Presentation

  1. 1. Investor Presentation Fourth Quarter 2009 <ul><li>TSX.V: IDW | OTCQX: IDWAF </li></ul>
  2. 2. Safe Harbor Statement <ul><li>This presentation includes forward-looking statements which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the Company's filings with Canadian regulators at www.sedar.com. </li></ul>
  3. 3. Vital Statistics <ul><li>KEY DETAILS </li></ul><ul><ul><li>TSX.V: IDW </li></ul></ul><ul><ul><li>(OTCQX: IDWAF) </li></ul></ul><ul><ul><li>Sector: Services </li></ul></ul><ul><ul><li>Industry: Identity Protection </li></ul></ul><ul><li>MARKET DATA (as of December, 2009) </li></ul><ul><ul><li>52 Week Range: $0.23 - $0.87 </li></ul></ul><ul><ul><li>Market Cap: $25 million </li></ul></ul><ul><ul><li>Shares: 62.9 million </li></ul></ul><ul><ul><li>Avg. Volume: 47,000 </li></ul></ul>
  4. 4. Who We Are <ul><li>ID Watchdog, Inc. </li></ul><ul><li>Founded in 2005 </li></ul><ul><li>Identity Theft Protection and Resolution Services Developer and Provider </li></ul><ul><ul><li>Industry Leader </li></ul></ul><ul><ul><li>Highly-Acclaimed </li></ul></ul><ul><ul><li>Marketed to Consumers </li></ul></ul>
  5. 5. An Overview: Identity Theft
  6. 6. Key Statistics <ul><li>The Fastest Growing Crime in the Nation (source: FBI) </li></ul><ul><li>Affects over 10 million Americans Annually </li></ul><ul><li>#1 Reported Complaint to the FTC </li></ul><ul><li>Cost to Consumers in 2008: $50 Billion in Losses </li></ul>
  7. 7. Why Steal Identities? <ul><li>20%: Credit Card Fraud </li></ul><ul><li>80%: Other Criminal Activity, Including: </li></ul><ul><ul><li>Obtaining Medical Care </li></ul></ul><ul><ul><li>Creating Fake Identification </li></ul></ul><ul><ul><li>Receiving Tax Benefits </li></ul></ul><ul><ul><li>Gaining Employment </li></ul></ul><ul><ul><li>Committing Driving Infractions </li></ul></ul><ul><ul><li>Obtaining Utilities Services </li></ul></ul>
  8. 8. It’s Not Just Average Consumers... <ul><li>Celebrity Victims Include: </li></ul><ul><ul><li>Ben Bernanke </li></ul></ul><ul><ul><li>Oprah Winfrey </li></ul></ul><ul><ul><li>Michael Jordan </li></ul></ul><ul><ul><li>Ross Perot </li></ul></ul><ul><ul><li>Warren Buffet </li></ul></ul>
  9. 9. Why People Are Talking... <ul><li>Ranked American Citizens’ #1 Security Concern </li></ul><ul><li>ID Theft is Rampant </li></ul><ul><ul><li>An Identity is Stolen Every Three Seconds </li></ul></ul><ul><ul><li>10 Million Cases Reported in 2009 Alone </li></ul></ul><ul><li>ID Theft is Growing </li></ul><ul><ul><li>Fastest Growing Crime in America for Last Five Years </li></ul></ul><ul><li>Rising Corporate and Government Data Breaches </li></ul><ul><ul><li>Up 47% in 2008 over 2007 </li></ul></ul>
  10. 10. Why People Are Talking (Continued) <ul><li>Repairing Identities is Difficult </li></ul><ul><ul><li>Average Hours Spent Repairing Damage: 116 </li></ul></ul><ul><ul><li>600+ Hours in Particularly Advanced Cases </li></ul></ul><ul><li>Responsible People are Most Vulnerable </li></ul><ul><ul><li>High Credit Scores Provide Significant Capacity for Fraud </li></ul></ul>
  11. 11. Why ID Watchdog?
  12. 12. ID Watchdog is the Solution. <ul><li>ID Watchdog: </li></ul><ul><ul><li>Catches Identity Theft Early </li></ul></ul><ul><ul><li>Stops Thieves in Their Tracks </li></ul></ul><ul><ul><li>Repairs the Damage to Victims </li></ul></ul><ul><li>ID Watchdog Features: </li></ul><ul><ul><li>Proprietary, Patent-Pending Fraud Monitoring Technology </li></ul></ul><ul><ul><li>Developed with Industry Expertise </li></ul></ul><ul><ul><ul><li>Federal Law Enforcement </li></ul></ul></ul><ul><ul><ul><li>Federal Trade Commission </li></ul></ul></ul><ul><ul><ul><li>Secret Service </li></ul></ul></ul><ul><ul><ul><li>Bankers </li></ul></ul></ul><ul><ul><ul><li>Respected Privacy Experts </li></ul></ul></ul>
  13. 13. Full-Service Protection <ul><li>ID Watchdog’s Solution Consists of Three Unique Services for One Low Monthly Fee: </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Detection </li></ul></ul><ul><ul><li>Resolution </li></ul></ul><ul><li>ID Watchdog’s Simple Guarantee: We will not stop working on your behalf until your issue is resolved. No deductibles. No fine print. </li></ul>
  14. 14. Strategic Partner: Acxiom <ul><li>Partnership to Develop Consumer Identity Management Solutions </li></ul><ul><li>Acxicom Key Stats: </li></ul><ul><ul><li>Founded in 1969 </li></ul></ul><ul><ul><li>6,300 Employees Worldwide </li></ul></ul><ul><ul><li>Clients Include 50 of the Top 70 US Consumer Brands </li></ul></ul><ul><ul><li>300 Million Individual Demographic Records Domestically </li></ul></ul>
  15. 15. Consumer Data Market Growth <ul><li>A Short Trip from Zero to $3.8 Billion... </li></ul><ul><li>Current Forecasts Show Industry Growing to $15 Billion... </li></ul>
  16. 16. How ID Watchdog is Different... <ul><li>Breadth and Depth of Monitoring Services </li></ul><ul><ul><li>Patent-Pending Technology </li></ul></ul><ul><ul><li>Patrols More Than 10,000 Distinct Data Sources (The Competition Patrols Only Three) </li></ul></ul><ul><li>Full-Service, In-House Identity Restoration and Rehabilitation </li></ul><ul><ul><li>Certified In-House Specialists with Limited Power of Attorney </li></ul></ul><ul><ul><li>End-to-End Resolution On Clients’ Behalf (Competition Only Offers a List of Phone Numbers) </li></ul></ul><ul><li>Works with Law Enforcement to Arrest Thieves </li></ul>
  17. 17. Service Comparison
  18. 18. Management
  19. 19. Daryl Yurek | CEO <ul><li>Daryl brings 30 years of startup experience to his position with ID Watchdog. Mr. Yurek founded Destron Fearing Corporation, the company that invented the RFID (radio frequency identity) chips that help to track animal migration patterns, or return pets to their owners. He also founded Bolder Venture Partners, an investment and consulting firm that assists promising new technology companies in startup phases. </li></ul>
  20. 20. Daniel Mohan | President and COO <ul><li>Prior to joining ID Watchdog, Mr. Mohan was a Regional Sales Manager at DataCert, Inc, a private legal software and services company. He has also held leadership positions in direct sales, channel sales, and business development functions at Callidus Software (NASD: CALD) in San Jose, California, and Trilogy Software in Austin, Texas. A former US Air Force officer, Mr. Mohan holds an MBA from The University of Pennsylvania’s Wharton School, with dual concentrations in Finance and Strategic Management, as well as a BS in Accounting from The Pennsylvania State University. </li></ul>
  21. 21. Dennis Perkins | CFO <ul><li>Dennis has over thirty years of accounting and administration experience, including positions of CFO and Controller for a variety of industries. </li></ul><ul><li>Prior to joining ID Watchdog in 2007, Perkins contracted as an independent financial consultant, and provided SEC reporting for multiple publicly-traded firms. </li></ul><ul><li>A Certified Public Accountant, Perkins also earned a Bachelor of Arts degree in Accounting from Texas Tech University. </li></ul>
  22. 22. Craig Ramsay | CIO <ul><li>Craig brings more than 20 years of experience in information technology to his position at ID Watchdog, including 18 years working with financial and payment processing companies such as National City Bank, National Processing and International Check Services. </li></ul><ul><li>Just prior to joining ID Watchdog, Mr. Ramsay served as the Chief Architect for First Data, the world's largest payment processor. </li></ul><ul><li>Mr. Ramsay has a Bachelor of Science degree in Computer Science from Ramapo College in New Jersey. </li></ul>
  23. 23. Justin Yurek | SVP, Investor Relations <ul><li>Justin brings to ID Watchdog a strong background in financial services and management. </li></ul><ul><li>He co-founded a successful credit consultancy in 2003, in conjunction with Daryl Yurek and Madison Ayer. </li></ul><ul><li>Prior to starting his own company, Mr. Yurek worked at Oppenheimer Funds and American Express Financial Advisors (now Ameriprise). Before taking over as President, Yurek was ID Watchdog’s Vice President of Sales. </li></ul><ul><li>Mr. Yurek holds a Bachelor of Arts in International Relations from Tufts University. </li></ul>
  24. 24. Rick Lundstrum | VP of Operations <ul><li>Rick oversees the details of the ID Watchdog experience, ensuring that processes support the best possible customer service. </li></ul><ul><li>This is Lunstrum’s second business collaboration with Daryl Yurek. The two began Destron/IDI together in 1986, where Lunstrum managed worldwide operations. Under their management, Destron/IDI became a leader in microchip technologies. </li></ul><ul><li>In 1995, Lunstrum founded Univel Corporation, an international electronic component distributorship. No stranger to startup companies, he oversaw manufacturing, quality, sales, marketing, and service departments. </li></ul><ul><li>Lunstrum’s formal education includes studies at both de Anza and Regis Universities. </li></ul>
  25. 25. Thank you for your time. <ul><li>www. IDWatchdog .com </li></ul><ul><li>TSX.V: IDW | OTCQX: IDWAF </li></ul>
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