Corporate identity book – the main instrument to establish ways of communications, rules and standards to present an institution to the general and specific public, the primer of image and visual identity of any company, which sums up both structural elements and rules to use the specific symbols .
Visual identity handbook – more restrictive term , guide on how to maintain visual communication standards .
Brandbook – branding guide, which extensively presents design templates. If the searched template is missing, it will be created by respecting the proportions and indications from the brandbook.
Brandbook marks the ascension, development level of an institution. It is not extremely necessary to develop it, if an institution has not yet identified its market niche or committed to your mission.
There is no need for a brandbook, if the institution will not keep to it. Include it in the indicators of quality to your products as a “must have”. Delegate one person to approve a product before release and check compatibility with the rules specified in the brandbook.