IBM event June 2016

1. Digital business is
transforming industries
Adam J. Sturges-Beer
IBM Director of z Systems Software Sales
Europe
Ghent, June 9th 2016

2. Mobile growth outpaces desktop worldwide (on-line use)
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2007 2008 2009 2010 2011 2012 2013 2014 2015
Number of Global Users (Millions)
Mobile Desktop
Source: Morgan Stanley Research

3. The world is changing…
Transforming
how we act,
interact and
transact.
• 1 trillion connected objects and devices in
2015 1
• 5 mins: Response time users expect once
they’ve contacted a company via social
media 1
• Social is now the #1 use of the internet, with
2 billion social connections and more than 3
billion expressions per day 2
Sources: 1. IBM Annual Report 2. IBM Research Paper

4. Customer experience
is the new measure
of success
(new mobile apps to enhance it)
Gets us to the
demographic
of one(Analytics,personalization,
security, fraud detection &
prevention…)
Consumers are empowered…

5. Every transaction matters
Mobile Analytics Cloud
Use IT in new ways for effective customer engagement
Security

6. Our digital footprint is expanding…
2004-2014:
37x increase
in mobile transactions
per day per user
Source: Rubin Worldwide.
Starburst effect
By 2025: 2Billion
mobile users = 20k
systems interactions/
day/user

7. Enhancing client value
and confidence in
financial services

8. First National Bank
Delivering mobile banking that promotes upward
mobility for the 80% unbanked population of Africa
Mobile

9. Analytics
Banca Carige
Reduced time from months to weeks to create and release
new marketing campaigns

10. Reinventing citizen services
through anytime, anywhere
access and insight

11. Cloud
City and County of Honolulu
Created a public cloud to improve citizen access to services
while increasing government transparency

12. Organizations are exploiting the fundamental
strengths of z Systems today
• Transaction Processing
• Data Serving
• Mixed Workloads
• Operational Efficiency
• Trusted and Secure Computing
• Reliable, Available, Resilient
• Virtually Limitless Scale

13. XYZinc 13
Designed for digital business Linux unleashed
13
The premier data and
transaction server delivering
real-time insight from all
data sources
The most trusted, efficient
and high performance
enterprise-grade Linux
platform
Organizations can now exploit even more the fundamental strengths
of z Systems…

14. XYZinc 14
2016 zSystems Innovations
Hardware Innovation
• IBM z13s / z13 GA2
Digital Transformation to support Cloud & Mobile:
• API Economy Starter Pack
• Application Delivery Intelligence
• Cloud Services Starter Pack
• z/OS Cloud Open Beta (MWaaS)
• Blockchain: Open Ledger Fabric on z
• Spark for z/OS + MDSS
• IBM z App Store / Marketplace
Security Threat Defense:
• Multi-Factor Authentication
• Regional Crypto
• IBM Security Software for z
• Security Partnerships
• IBM Security App Exchange
Hardware Innovation
• Rockhopper / Emperor GA2
Fast on-ramp and 90 day trial
• LinuxONE Community Cloud
Improved economics
• Elastic pricing
Expanded Ecosystem
• Ubuntu support
• SUSE Greenstack
• Docker Containers,
• IBM Cloud Chef Patterns,
• IBM Products: Cloudant, Strongloop
• Additional OpenSource content

15. Largest Credit Union system in Brazil
serving 2.6 million people while
supporting rapid business growth
Workload Consolidation with Linux on z

16. Is z Systems the right platform for the modern work
of information technology?
• Low Total Cost of Ownership
• Highest Qualities of Service
• Continued Support for Existing Line-of-Business
Applications
• Support for Linux Workloads
• Integration of Advanced Application Technologies
• Wide Array of Application Solutions Available for the platform
• Securely / efficiently manages 3rd-platform access to
Systems of Record data

17. Is z Systems the right platform for the modern work
of information technology?
• Low Total Cost of Ownership
• Highest Qualities of Service
• Continued Support for Existing Line-of-Business
Applications
• Support for Linux Workloads
• Integration of Advanced Application Technologies
• Wide Array of Application Solutions Available for the platform
• Securely / efficiently manages 3rd-platform access to
Systems of Record data
YES!(Thank You)