Follow
us on
Presents a Training Conference…
@ socialmedia4gov
Social Media Meet key decision-
for
DoD & Govt
makers and
TM
innovators in the
social media
community:
Creating and Developing New Media Strategies
COL Thomas Collins
Special Staff, Public
June 22-24, 2009 Hilton McLean Tysons Corner Affairs, US Army Forces
McLean, VA Command
Col Michael Caldwell
Acting Director, Public
Affairs, United States Air
Force
Jack Holt
DoD Chief of New Media
Operations, Defense
There is no better time than now to start forming cost-effective
Media Activity
Social Media campaigns. This unique conference delivers in-depth
discussions on: Colleen Bayus
Consumer Information
Future requirements and B2B opportunities for social media strategies
•
Specialist at US General
Legal and ethical issues involved with the use of social media tools
•
Services Administration
Public affairs strategies in order to create cost-effective, viral campaigns
•
– USA.gov
and many more!
William E. May
Director of Public
Diplomacy, Applied
Technology, Department
of State
Hear the challenges and goals
of the US Army, SOUTHCOM,
the Department of State, and
many more!
Media Partners:
www.idga.org/us/socialmedia

Social Media Who You Will Meet:
IDGA’s Social Media Strategies
for DoD and Government is a
for
DoD & Govt
forum on the ground-breaking
TM
changes the public communications
community currently strives to keep
up with. You will have the unique
opportunity to interact and
Creating and Developing New Media Strategies
network with an audience of
military, government, academic and
private sector leaders with job
functions such as:
Dear Colleague, Public affairs / public relations
•
IT consultancy
•
As the public consistently develop
s their knowledge and use of vari Web communications
•
ous online tools
for their personal, career and bus
iness development goals, federal Internal / external
•
government
agencies and the Department
of Defense have made it their communications
mission to reach
out to their public via these new
and emergent forms of media. Change management
•
Marketing communications
•
The government now sees these
platforms as an opportunity to rea
ch out to the
public in a way that citizens and New / emergent media
•
residents of the United States con
sider as easy
and accessible forms of commu
nication.
The US government spends $71B ann
ually on information technology
, and our
current administration aims to be mo About IDGA
re transparent in the distribution
of
government data – something that
is done with the use of social media The Institute for
and Web 2.0
tools. There is no better time than
now to support the government in Defense &
creating policies
and fulfilling goals to obtain a sign
ificant Web 2.0 presence – and you Government
can help them. Advancement (IDGA) is a non-
IDGA’s Social Media for DoD & partisan information based
Govt is your opportunity to claim
your place in
the online government public com organization dedicated to the
munications sphere. Meet with key
dec
makers and top-notch innovators
– this is your chance to join a com ision- promotion of innovative ideas in
munity of
experts on social media for def public service and defense. We
ense and government! bring together speaker panels
comprised of military and
IDGA’s Social Media for DoD &
Govt: government professionals while
• Hones
in on the goals the public affairs com
munity has in order to create a vira attracting delegates with decision-
Web 2.0 presence l making power from military,
• Presents
requirements of key government government and defense industries.
agencies and DoD services for
effective new media communications For more information, please
• Sheds
light on cost-effective, deployable visit us at www.idga.org.
social media solutions
This event is your chance to meet
and interact with key decision-ma
kers who are
advocates of implementing social
media tools for the DoD and governm
ent!
Don’t miss this great opportunity “The lineup of speakers
to network and forge new par
tnerships and
solutions within this innovative was nothing less than
community - reserve your place amo
ng the
stakeholders. Register yourself and excellent, and I was
your team today by calling 1-800-
882-8684 or by
faxing the order form on the back pleased to hear fresh and
of the brochure to 973-256-0205
. You can also
register online at www.idga.org/u
relevant topic coverage…
s/socialmedia.
the organization of the
I look forward to seeing you in Jun
e! agenda and selection of
P.S. Reach out to your the speakers was top
Very Respectfully,
notch. I had considered a
public cost-effectively competing conference
two weeks prior to the
– see page 3 for our IDGA event. We are happy
that I chose the IDGA
interactive workshop day!
Kristine Ortiz-Cortes event.”
Program Director, IDGA
kristine.cortes@idga.org – Tim Meyerhoff, LG Iris
Technology Division
www.idga.org/us/socialmedia
2

Social Media Strategies Workshops
Social Media Strategies Workshops Monday, June 22. 2009
Get up-close and personal with experts in social media strategies. Learn in a private, classroom-style setting about the latest
advancements and best practices needed in order to create an effective and viral social media campaign. Sessions include need-to-
know topics such as:
• Introduction to government and social media
• Information sharing and open source intelligence
• New media strategies to benefit large-scale organizations
Registration and Coffee
8:00 am
9:00 – 11:00 am Learn best practices for blogging to your targeted public
How to Harness the Power of a One Million+ Group
This session will discuss the basics of online blogging, how active-duty
We have all heard it: There’s strong. And then there’s Army Strong. So how
soldiers have been taught and even encouraged to blog about their lives,
does Social Media fortify the strength of US Soldiers, while also being able
and how your organization can help other offices reach out to their publics
educate the general public about their missions? In an era of transparency,
in the same effective way.
the US Army sees the need for soldiers to talk about military life online,
while keeping in mind the security risks that arise. This session will discuss Session Leader:
the importance of blogs by our deployed soldiers, and how our troops are LTC Kevin Arata, USA, Director, Online and Social Media Division, Office of
the best spokespersons for conveying the life of an American soldier to the the Chief of Public Affairs, Department of the Army
public.
Lindy Kyzer, Public Affairs Specialist, Online and Social Media Division,
Office of the Chief of Public Affairs, Department of the Army
11:00 – 1:00 pm Lunch will be served Obtain vital information on potential social media
challenges, and how to mitigate potential PR pitfalls
Make Your Friends Online Before You Need Them
Learn how to utilize online media to conduct a continuing dialogue with
New media offers more opportunities than ever to place stories. Your public is •
all stakeholders
probably constantly talking about your office or service on email discussion
Obtain vital information on online communications strategies
lists, blogs, wikis, social tagging sites and the like. On the other hand, the •
online world can be a brutal place, and controversies can bubble up from What you will learn about:
nowhere. Rumor control can often depend on establishing credibility before a Using blogs to building your brand or public image
•
controversy erupts. Learn how your employees and partners can be your best Online business communications strategies
•
ambassadors in these situations, how to develop guidelines, and how to turn How blogs affect the news gathering and disseminating processes
•
blogging pitfalls or challenges to your advantage.
Session Leader:
How you will benefit: Alice Marshall, Owner, Presto Vivace, Inc.
Exploit the new phenomenon that is social media to benefit your
•
organization
1:00 – 3:00 pm Effectively reach out and engage in dialogue with your readers
The Future of Digital Journalism
Find out the most effective ways to reach out to your public and obtain
A new platform for the dissemination of information has risen: social media. •
needed feedback from them
This session will discuss the basics of journalism for military and government,
and how the web and social media tools serve not only as venues to What you will learn about:
communicate news and information, but also as tools to obtain feedback from The purpose of journalism in digital media
•
readers. This session’s leader will delve into the opportunities present for Marketing strategies for the new media age
•
making use of blogs, rss feeds and microblogging for the exchange of vital Ethical and legal issues that may arise as a result of digital journalism
•
information, as the government reaches out to its internal and external publics.
Session Leader:
How you will benefit: Amos Gelb, Director, Semester in Washington Journalism Program, The
Understand the new trends facing digital journalism
•
George Washington University
Gain insight into the purpose of rss news feeds, and how they can benefit
•
your organization
3:00 – 5:00 pm Learn how to inspire and engage in larger conversations with your communities
Social Media and Marketing Communications
What you will learn about:
Organizations need to transition from messaged communications at their
Social media, marketing, and how it applies to government
audiences to understanding the community (and the people within it) in •
Communicating a value proposition to your communities
order to inspire and engage in larger conversations. This requires a significant •
Survey of the current social media tool set to see how various tactics work
shift in communications ethos, a return to the basis of solid, strategic •
marketing principles, and also a core understanding of the media form.
Session Leader:
Geoff Livingston, Adjunct Professor, Social Media for Social Good,
How you will benefit:
Georgetown University
Examine the basics of social media as used for marketing communications
•
Gain insight into social media and traditional marketing strategies
•
Understand the fundamental underpinnings of online communications
•
www.idga.org/us/socialmedia 3

Conference Day One Conference Day Two
Tuesday, June 23, 2009 Wednesday, June 24, 2009
Registration and Coffee Registration and Coffee
7:30 7:30
Chairperson’s Welcome and Opening Remarks Chairperson’s Opening Remarks
8:15 8:20
FORSCOM: Next Generation US SOUTHCOM: Spreading the Word in a New Era of
8:25 8:30
FORSCOM
Communication Sharing
The transformation of media and public relations
•
• Human collaboration through social media The importance of and focus on communication at United States
SOUTHCOM
•
• Web 2.0: Public Affairs challenges, changes and choices
Southern Command
COL Thomas Collins, USA, Special Staff, Public Affairs, US Army • Utility of cultivating open innovation
Forces Command • Use of new media and web 2.0 at a combatant command to
reach new audiences
Why Social Media is Essential to Your Organization
9:05 Sarah Nagelmann, Assistant Chief of Staff & Director, Strategic
International PR
Overall strategy for using social media Communication, United States Southern Command
•
Implementation of these strategies
•
How to Maximize you Blog: Promoting your
• Case examples of what happens when you aren’t engaged 9:10
Organization's Message (GovGab.gov)
William E. May, Director of Public Diplomacy, Office of Planning,
USA.GOV
Budget, and Applied Technology, U.S. Department of State Why blog? How blogging can be an asset to your agency
•
Best practices once your blog is implemented
•
Social Networking Break
9:45 • Promoting your blog and web 2.0 presence
Colleen Bayus, Consumer Information Specialist, US General
10:30 Social Media in Government Services Administration
• Deciding the Best Social Media Tools to Use
Social Networking Break
• Navigating Social Media 9:50
• Social Media Success Stories
US Air Force Public Affairs: From an Air Force
Jack Holt, Chief, New Media Operations, Defense Media Activity 10:35
Colonel
Lt. Jennifer Cragg, New Media Action Officer, Defense Media Activity
Social Media Strategies
USAF PAO
Reponsibilities of public affairs professionals in the USAF
•
11:10 Social Media and Operations Security: Weighing the Training and education of every Airman on the use and
•
Balance between Security and Open Communication techniques for engaging in new media
Balance between the need to keep Soldiers safe with the need to Col Michael Caldwell, USAF - Acting Director, Public Affairs,
•
educate the public about the Army and its mission United States Air Force
• Operations Security, and what it means to your organization
11:15 This is Your Lieutenant General Blogging
(military or not)
• How social media and open communication actually make our • LTG Van Antwerp’s blog initiative, “Corps e-spondence”
USACE
Army stronger • Communicating transparently as a priority to the USACE
LTC Kevin Arata, Director, Online and Social Media Division, Office • Creating an online presence for a key figure
of the Chief of Public Affairs, Department of the Army DeDe Cordell, Director of Public Affairs, US Army Corps of
Lindy Kyzer, Public Affairs Specialist, Online and Social Media Engineers
Division, Office of the Chief of Public Affairs, Department of the Army
12:00 LUNCH
12:00 LUNCH
Round Table Discussion: Catching up with Corporate
1:15
Legal and Ethical Issues of Social Media America
1:15
Interactive
Legal focus
Internet law case studies Take part in facilitated roundtable discussions about successful
•
Training bloggers and tweeters about legal and ethical issues online social media campaigns, and how your organization benefit from
•
• Considerations for privacy and identity management online this new era of public communications. If you are social media
Hugo Teufel III, Forensic Services Director expert and are interested in being a table monitor, contact
kristine.cortes@idga.org.
Using Social Media to Communicate to Main St. and
1:55
Wall St. Extroverted Introverts: How being “social” can
1:55
SEC & Wall St.
improve internal organizational health
SEC’s public outreach campaign
•
Training
• Why the SEC needs New Media Changing internal culture - selling the middle
•
• Opportunities and requirements to make a more transparent Web Benefits of SM tools in workflow
•
2.0 culture for its audience • The Defense Information School case study
Mark Story, Director of New Media, US Securities and Exchange Joshua Salmons, Emergent Media Coordinator, Defense
Commission Information School
Social Networking Break Social Networking Break
2:35 2:35
USCG Layered Communications Strategies Semantic Interoperability: Behind Wikis and Mashups
3:20 3:20
Strategic communication goals and requirements Web 2.0, Enterprise Mashups, and SOA
• •
USCG Focus
• Implementation of social media technologies in current Semantic Web for Government 2.0 (Making It Easier to Do!)
•
Building Communities
communication strategies Brand Niemann, Senior Enterprise Architect, US Environmental
• Social media tactical action – what we intend to do for future Protection Agency
initiatives
Implementing Social Media Strategies in Government
LCDR Chris O’Neil, Chief of Media Relations, USCG 4:00
Organizations
LCDR Tony Russell, Press Secretary to the Commandant, USCG
The current opportunities for political blogging
•
US Army Public Affairs: First Steps of Transforming U.S.
4:00 Effects of information technology on government
•
Government • Improving civic engagement using online social media tools
Case studies
• Command Information to reach the digital public
Joseph Graf, Assistant Professor, School of Communication,
- Challenges, experiences, and future opportunities for enhanced American University
public relations
End of Conference
LTC Joseph Yoswa, Public Affairs Officer, US Army Former Chief of 4:40
U.S. Army Command Information and Deputy PAO to Commanding
General of forces in Iraq, General David Petraeus
End of Day One
4:40
www.idga.org/us/socialmedia 4

Sponsorship Opportunities Register Online, by Email,
Phone, Fax or Mail
Sponsor or exhibit at IDGA’s Social Media Strategies for DoD &
Government!
IDGA sponsorships and exhibits are an excellent opportunity for your company
Web: www.idga.org/us/socialmedia
to showcase its products and services to a highly targeted, senior-level military
audience. IDGA helps companies achieve sales, marketing and branding
Email: info@idga.org
objectives by setting aside a limited number of event sponsorships and exhibit
spaces – all of which are custom-tailored to help your company maximize its
exposure at the event and reach key decision-makers in your field.
Phone: 1-800-882-8684 or 1-646-378-6026
FOR MORE INFORMATION
Fax: 646-378-6025, 24 hours a day
To learn more about these and other marketing opportunities, please contact
Mario Matulich at 1.866.232.8660 or via e-mail at sponsorship@idga.org.
Mail: IDGA
For information about sponsoring our upcoming Webinars, please contact
535 5th Avenue, 8th Floor
Kelly Comboni at 212-885-2746 or via email at kelly.comboni@iqpc.com.
New York, NY 10017
PRICING Military & Government Industry
Register & Register & Register & Standard
Pay by Pay by Pay after Price
5/1/09 5/29/09 5/29/09
Main Conference $799 $899 $999 $999
Venue and Lodging Social Media $500 $500 $500 $500
Strategies Workshops
Hilton McLean Tysons Corner
7920 Jones Branch Drive
McLean, VA 22102
Team Discounts*
1-800-HILTONS
Number of Attendees Savings of:
3 to 4 10%
5 or more 15%
Upcoming Events: * Discounts apply to registrations submitted together, at the same time. Cannot be combined
with any other discount.
MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IDGA
A $99 processing charge will be assessed to all registrations not
accompanied by credit card payment at the time of registration.
* CT residents or people employed in the state of CT must add 6%sales
HR for Defense tax.
Details for making payment via EFT or wire transfer:
Identity JPMorgan Chase
Penton Learning Systems LLC dba IQPC: 957-097239
Management ABA/Routing #: 021000021
Reference: Please include the name of the attendee(s) and
for Defense the event number: 17307.001
Payment Policy: Payment is due in full at the time of registration and
includes lunches, refreshments, and detailed conference materials. Your
Follow us on @ socialmedia4gov registration will not be confirmed until payment is received and may be
subject to cancellation.
Please refer to www.idga.org/cancellation for cancellation,
postponement and substitution policy
Media Partners
Special Dietary Needs: If you have a dietary restriction, please contact
Customer Service at 1-800-882-8684 to discuss your specific needs.
©2009 IDGA. All Rights Reserved. The format, design, content and
arrangement of this brochure constitute a trademark of IDGA.
Unauthorized reproduction will be actionable under the Lanham Act and
common law principles.
www.idga.org/us/socialmedia
5

IDGA
REGISTRATION CARD
535 5th Avenue, 8th Floor
❑ Yes, please register me for New York, NY 10017
Social Media DoD & Govt
TM
for
❑ Social Media Strategies Workshops (Monday, 22 June)
❑ Main Summit (Tues-Wed, 23-24 June)
See Page 5 for pricing details.
Your customer registration code is:
When registering, please provide the code above.
Salutation/Rank________________________Name_____________________________
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Organization____________________________________________________________
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City__________________________________State______________Zip___________
5 EASY WAYS TO REGISTER:
Phone________________________________Fax_______________________________
1 Web: www.idga.org/us/socialmedia
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❑ Check enclosed for $_________ (Payable to IDGA) 3 Phone: 1-800-882-8684
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❑ Please keep me informed via email about this and other related events. 17307.001/D/AS New York, NY 10017
Meet key decision-
Presents a Training Conference…
makers and innovators
in the social media
Social Media community:
COL Thomas Collins
Special Staff, Public Affairs, US
for
DoD & Govt
Army Forces Command
TM
Col Michael Caldwell
Acting Director, Public Affairs,
United States Air Force
Creating and Developing New Media Strategies
Jack Holt
DoD Chief of New Media
June 22-24, 2009 Hilton McLean Tysons Corner
Operations, Defense Media
McLean, VA
Activity
Colleen Bayus
Consumer Information Specialist
at US General Services
Administration – USA.gov
William E. May
Director of Public Diplomacy,
Applied Technology, Department
of State
www.idga.org/us/socialmedia