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Social media brochure 1

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Social Media for Defense, A Weapon for Tomorrow's Battlefields

Social Media for Defense, A Weapon for Tomorrow's Battlefields

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  • 1. discover the latest benchmark technology and empowering Presents a approaches for social training conference: Media at the focus day!don’t Missexclusive A WeApon for TomorroW’s BATTlefieldsbriefinGs on: october 24-26, 2011 | Washington d.c – Learning the latest critical software requirements to Gain invaluable insiGht into the latest social maintain and implement Social Media Media trends froM Military experts includinG: – Maximizing the efficiency – brigadier General Walter lord, usa of Social Media for military, Assistant Division Commander, government and industry Maneuver, 28th Infantry Division, PA ARNG – Utilizing the full spectrum – captain ed buclatin, usn of Social Media to create a more efficient organization Director of Public Affairs, US European Command and communication – Major Juanita chang, usa – Lessons learned from using Director, Online and Social Media Division, Social Media in the Office of the Chief of Public Affairs, DOA Department of Defense and Government – Major Michael siriani, usa – Empowering industry to Deputy Recruiting Commander, PA ARNG partner with government for – patrick conway overall collaborative success Chief Knowledge Officer, United States Army Combined Arms Support Command reGister noW for the opportunity to – Mark drapeau Director, Innovative Social Engagement, Microsoft Public Sector meet government and industry experts and special thanks to our Media partners: hear the future needs of social Media for defense straight from the decision makers themselves! www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
  • 2. at idGa’s 4th social Media for defense summit, you will have the unique opportunity to interact and network with representatives from the social Media community, as well as personnel from military units, government agencies, research, contractors and technology service providers. past attendees include: • Bell Pottinger US • CIA • Department of StateWith the introduction and adaptation of Social Media as a vital • EUCOMcommunication tool in the Department of Defense, there is a constant • GSAstruggle to maintain operational security and manage risks that result • Hewlett Packardfrom using Social Media. As technology advances, the military has • IRSlearned to adapt simple yet very effective ways to control the constantly • JANSON Communicationsgrowing use of Social Media. This growing medium can also be • Letterkenny Army Depot • MITREimplemented to conduct military operations in various methods; from • Microsoft Public Sectora coordinating communication asset in natural disasters to a critical • National Defense Universityweapon in collecting information for top priority combat operations. • National Guard Bureau • RightNow TechnologiesidGa’s 4th annual social Media for defense summit will cover • Rock Creek Strategic Marketingthe recent changes and lessons learned from all areas of military, • SAIC • SELEX Galileogovernment and industry. The nature of the ongoing combat operations • U.S. Armyhave reshaped the way the military and government use Social Media, • U.S. Joint Staffpromoting greater collaboration among training organizations, and • US Air Forcepreparing them for future possible scenarios. It is imperative to • US Air Force Public Affairs Agencyknow what military leaders are searching for in solutions to instill • US Army Aviation Logistics Schoolexperience, risk evaluation and analysis for an all encompassingbattlefield tool.idGa’s 4th annual social Media for defense summit will bring together senior level officials from the Department of Defense, Government about idGa:and will provide you with the latest advancements in technologies The Institute for Defense & and innovative approaches. Social Media is now the norm making this Government Advancement (IDGA) is a non-partisan information the most relevant time to meet with the key military decision makers based organization dedicated to and industry partners trying to work their solution into an overall the promotion of innovative ideas in public service and defense. We bring communication strategy. together speaker panels comprised of military and government professionals sign up now for the opportunity to meet government and industry while attracting delegates with decision making power from military, experts and hear the future needs of social Media for defense straight government and defense industries. from the decision makers themselves! In addition to our live events, IDGA offers an online community dedicated to providing defense industry Join Us online At: professionals with industry analysis and insights through podcasts, videos, webinars, articles, and presentations from key industry leaders. Members of our online community are able to extend their live event experience and interact with the defense industry by leveraging the opportunity to network, share ideas, best practices, and business solutions. Join our community today at www.idga.org. 2 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
  • 3. exploiTing sociAl mediA focUs dAy monday, october 24, 2011Sign up for these in-depth and interactive workshop sessions to examine and learn about current challenges that the military and government are encountering with incorporating new media into their existing communications tactics. Hear from leading researchers and innovative leaders on the technologies and strategies that are revolutionizing the way the military and government are utilizing the latest Social Media strategies. These practical application sessions will deliver high impact knowledge led by recognized experts.8:15 am REGISTRATION & COFFEE9:00am-11:00am crises case study | usinG social Media for coordination durinG crisesUnderstanding the advantages and almost infinite uses of Social how you will benefit:Media is a critical component of any marketing, media or public • Better understand issues when using Social Media as relations department and office. Recently, the military has a communication toolunderstood the increasingly important use of Social Media to • Select the techniques and associated tools that are communicate during crises. Such use was evident in the 2011 best to use Social Media to coordinate during crisesearthquake in Japan, where chaos ruled and communication • Uncover the possibilities and limitations of Social lines were saturated. The US Navy turned to a simple yet efficient Media as a coordinating communication toolcommunication tool, Social Media. Deploy these real world session leader:scenarios in potential economic and business crises and get Marjorie Greeneinsider tips of how to use Social Media efficiently for such crises. advanced technology & systems analysis What will be covered: science & technology • Real world use of Social Media in the recent disaster cna • Studying possible scenarios where Social Media can be used effectively • How can Social Media be used efficiently in a business world crisis11:00am-12:00pm NETWORKING LUNCHEON12:00pm-2:00pm servinG those Who serve | iMpleMentation of social Media in usaaAdapting Social Media in an organization is a big step for how you will benefit:advancement and cultivates a new approach on how to do • Understanding the legal issues when using Social business. Understanding that the adaptation of Social Media is Media as a communication toolfairly new, every user industry must recognize that it does create • Recognizing how to properly run a corporate blog for legal gaps between the internal and external communication maximum efficiencychannels within the organization and, if not properly strategized, • Employing the current Social Media tools and it can create gaps among departments within the organization. strategies counsel departments and offices Develop your own strategy to address these issues from helpful, throughout enterprise on the best ways to use Social practical and up to date tips. Media What will be covered: session leader: • USAA’s approaches to Social Media Joshua salmons • Developing better strategies to communicate with social Media specialist and Manager clients via Social Media networks usaa • How blogging is helping the company’s overall production 2:00pm-4:00pm social Media protection and exploitation | WorkinG social Media froM Within the pentaGonWhen running Social Media for a government organization, such • Introduction to the Social Media tools that are as in the Department of Defense, each and every post to Social changing the way the Army does businessMedia sites must be purposeful and professional. We have a • Fighting fake profiles and combating impersonationlimited number of posts that we can/should post each day, since how you will benefit:we don’t want to overdo it and lose followers, so each post has to • Figure out what works best working with a wide have a very specific purpose: Does it convey a command message? demographicDoes it inform followers of an important event? Does it grab their • Driving more traffic for your outreach effortsattention? As far as being professional goes - we are the virtual • Latest lessons, pointers and case studiesface of the Army, so our language has to be professional. Major Juanita chang, usa What will be covered: director, online and social Media division • In depth view of the greatest challenges for Social office of the chief of public affairs Media within the armywww.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 3
  • 4. mAin sUmmiT dAy one Tuesday, october 25, 20117:15 REGISTRATION AND COFFEE 12:00 NETWORKING LUNCH8:00 chairperson’s WelcoMe and openinG reMarks 1:15 MedcoM keynote social Media: helpinG the Morale and Welfare8:15 a coMMander’s keynote of service MeMbers MoldinG social Media in the pennsylvania arMy • How Social Media is used for soldier’s morale national Guard and welfare • Current programs, guidelines and strategies to • Helping soldiers connect with family and friends manage and implement Social Media • Social Media as a medical psychological tool • The need to value Social Media in the military daniel harper • Challenges to overcome the risks of having MedcoM Social Media us army brigadier General Walter t. lord, usa assistant division commander, Maneuver, 2:00 usn approach on social Media 28th infantry division • US Navy has adopted new approaches on how to pennsylvania army national Guard handle Social Media • Understanding the needs to adopt Social Media within the military9:00 the approaches needed to effectively ManaGe • Keeping sailors close to home Jessica faller and exploit social Media special assistant for public affairs • Ensure goals are driving Social Media rather than us navy the reverse • Establish clear goals before approaching and 2:45 netWorkinG break implementing Social Media • Use a full range of Social Media options to meet goals 3:30 learninG froM the past, preparinG for the lindy kyzer future; With one click social Media strategist • Lessons learned from three years of growing • The needed tips and approaches for establishing and 9:45 NETWORKING BREAK expanding the web based engagement • Increase work efficiency with Social Media10:30 arMy keynote andrew krzmarzick hoW the arMy is usinG social Media to inforM, director of community engagement educate and connect Govloop.com • U.S. Army is breaking down barriers and successfully operating in the Social Media space 4:15 public diploMacy: the need to socialize • Senior leaders communicating with Social Media • Reducing the risks of misperceptions and • Maintaining operational security miscommunications Major Juanita chang, usa • Maintaining a healthy communication between the director, online and social Media division office of the organization and its stakeholders chief of public affairs • Shaping and managing the communication us army environment within an organization Mark drapeau11:15 the latest technoloGy and softWare director, innovative social engagement developMents in social Media Microsoft public sector • The latest and most engaging approaches and strategies on Social Media 5:00 END OF MAIN SUMMIT DAy ONE • Updating technology frequently to meet the ever growing demands of Social Media • Protecting your Social Media network with simple yet effective software Marjorie Greene advanced technology & systems analysis science & technology cna 4 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
  • 5. mAin sUmmiT dAy TWoWednesday, october 26, 20117:15 REGISTRATION AND COFFEE 1:15 case study a Way around bureaucracy8:00 chairperson’s openinG reMarks • How commanders can connect and learn from soldiers through the various Social Media Networks8:15 case study • Understanding the basic needs and changes that eucoM social Media success soldiers require • Proactively promoting content and important issues to • How Social Media can help accelerate the efficiency in develop Social Media success the administrative department • Using different social channels to express the colonel Michael Whetston, usa different messages of the US Navy director, online and social Media division, office of the • Future approaches and tips to use Social Media as a chief of public affairs communication tool for service members department of the army captain ed buclatin, usn director of public affairs 2:00 tools and softWare needed to MitiGate social european command Media risks • Understanding the risks of updating software9:00 national Guard recruitinG keynote • The need of a better cyber force protector Approaches to Recruit with Social Media • Eliminating the probability factor for a safer Social Media • Connecting the recruiter with the recruit cJ Wallington • Screening potential recruits Manager, c2/decision support systems Management • Future recruitment approaches with Social Media hp enterprise services Major Michael siriani, usa deputy recruiting commander 2:45 NETWORKING BREAK pennsylvania army national Guard 3:30 neW Media and the air force9:45 NETWORKING BREAK • Changing the way the Air Force employs Social Media and Web 2.0 technology10:30 the art of the social Media War rooMs • Networking with internet-based services to • Use of Social Media War Rooms in the Political and emphasize collaboration and sharing Business Spheres of Influences • Efforts to manage resources more effectively using • Application to the Information Operations Realm new media • War Room Implementations for real case studies larry clavette steven M. shaker director executive vice president air force public affairs agency Globimus, llc 4:15 developinG and iMprovinG defense inforMation11:15 usacascoM keynote systeMs and social Media usacascoM iMpleMentation of social Media • Continuous application of advanced, innovative • The adaptation and implementation of Social Media processes, techniques and technologies for in USACASCOM information discovery, analysis and dissemination • Synchronize Social Media with USACASCOM’s mission • Assuring information security and integrity while • Coordinating the different functions through improving communication access Social Media • Latest guidance and technologies for system security patrick conway assuring the overall impact of new media on your chief knowledge officer organization rather than individual metrics united states army combined arms support command • Leveraging metrics to justify an increased Social Media presence12:00 NETWORKING LUNCH Michele finley communications program analyst communications & registration division stay connected! defense technical information center (dtic) visit www.idGasocialMedia.com today to: 5:00 END OF SUMMIT – Register for the event – Download the complete program agenda – View the complete speaker roster and biographies – Access our complimentary Resource Center for relevant podcasts, videos, articles, interviews and whitepapers – Learn more about the location, venue and hotel discounts – Learn more about our sponsors, exhibitors and media partners – Plus much more!www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 5
  • 6. location & lodging information 5 easy Ways to reGister noW!This event will be held in Washington, dc. As soon as a specific Web: www.idGasocialMedia.comvenue is confirmed we will post the information online. If you would like to be notified via email as soon as the information email: info@idga.orgbecomes available please email info@idga.org with the following phone: 1-800-882-8684in the subject line: “social Media for defense venue request” fax: 646-378-6025, 24 hours a daysponsorship and exhibition opportunities Mail: idGastill available! 535 5th avenue, 8th floorFor more information please contact tom boccard at new york, ny 10017“646-253-5517 or sponsorship@idga.org. Military, Government, register by register by standard & academia* 08/26/11 09/23/11 “Extremely dynamic, relevant, all-access pass $999 $1,399 $1,789 up-to-date and useful” Main summit $699 $999 $1,289 – stratcoM Workshop day $645 industry register by register by standard 08/26/11 09/23/11 “Practical and helpful tips for our all-access pass $1,439 $1,789 $1,929 day to day use” Main summit $999 $1,189 $1,289 – Web content Manager, Workshop day tradoc $645 * This category does NOT include government contractors. Contractors are considered civilian/industry for the purpose of determining registration fees. “The line up of speakers was SOCO ADVISORy 09-03: 7.(a) Admission fees of $645 per day or less for all attendees are considered reasonable costs worldwide for the purposes of nothing less than excellent and I was JER 3-211 (a)(7). pleased to hear fresh and relevant itar compliant event. open only to us and canadian persons. “ topic coverage…the organization Persons is defined below: • a U.S. or Canadian Citizen; of the agenda and the selection of • a permanent resident who does not work for a foreign company, a foreign speakers was top notch” government, or a foreign governmental agency/organization; • a political asylee; – technology division, • a part of the U.S. government, or lG iris • a corporation, business, organization, or group that is incorporated in the United States under U.S. law team discounts+Media partners number of attendees: savings of: 3 to 4 10% 10% 5 or more 15% + Discounts apply to registrations submitted together, at the same time. Cannot be combined with any other discount. dress code: Military personnel are kindly requested to attend in the Uniform of the Day. Appropriate attire for civilians is business casual. Make checks payable to: idGa A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration. * CT residents or people employed in the state of CT must add 6% sales tax. details for making payment via eft or wire transfer: JPMorgan Chase Penton Learning Systems LLC dba IQPC: 957-097239 ABA/Routing #: 021000021 Reference: Please include the name of the attendee(s) and the event number: 17307.004 payment policy: Payment is due in full at the time of registration and includes lunches and refreshments. your registration will not be confirmed until payment is received and may be subject to cancellation. please refer to www.idga.org/cancellation for cancellation, postponement and substitu- tion policy special dietary needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs. ©2011 IDGA. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IDGA. Unauthorized reproduction will be actionable under the Lanham Act and common law principles. 6 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
  • 7. discover the latest benchmark technology and empowering Presents a approaches for social training conference: Media at the focus day! reGister noW A WeApon for TomorroW’s BATTlefields for the opportunity october 24-26, 2011 | Washington d.cto meet governmentand industry experts and hear the future 5 easy Ways to reGister noW! needs of social Web: www.idGasocialMedia.com Media for defense email: info@idga.org straight from the phone: 1-800-882-8684 decision makers fax: 646-378-6025, 24 hours a day themselves! Mail: idGa, 535 5th avenue, 8th floor, new york, ny 10017 please reGister Me: Name _______________________________________________________________________________________________ Job Title/Rank_________________________________________________________________________________________ Organization___________________________________________________________________________________________ Address____________________________________________________________________________________________ City______________________________________________State/Province_______Country_________Zip/Postal ode________________ C Phone__________________________________________Fax_________________________________________________ E-Mail_____________________________________________________________________________________________ Approving Manager__________ ___________________________________________________________________________ Please register me for: q Summit q Pre-Summit Focus Day See Page 6 for pricing details. q Please keep me informed via email about this and other related events. q Check enclosed for $______________(Payable in US Dollars to IDGA) Please charge my: q AmEx q Visa q MasterCard q Discover Card #______________________________________________________ Exp Date:_______/________CVM Code:________ Details for making payment via EFT or wire transfer can be found on preceding page. 17307.004 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 7

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