0
May 2, 2012
Types of Launches   Limited Access – good for games with some polish    or the need to keep some things behind the    cur...
Ways to Get the Word Out Community Empowerment (can relieve  approval process hold-ups) - Granted  Permission Leaks    ...
Getting the Word Out   Incentivize virality   Build 2 lists – Large releases (6-9X) and core    releases (30-40X) to min...
“Assets are currency that can be used to      drive traffic to partner sites”
Assets   Art-Related Assets     Concept Art     Screenshots     Videos     Hi-Res Renders   Other Assets     Interv...
Centralized AggregationPhilosophy   External - Sites which are partners for acquisition    and interest creation     In ...
“Get them expecting something everyday and into a      routine of checking your site and partner sites.
Daily Programs There should be something new everyday – create a flow You are giving traffic to a site = value for adver...
Flow You control where the community goes  each day Online scavenger hunts make the process  of daily news and discovery...
   Look for protectors in the forums   Empower positive reinforcement   Celebrit-ize and reward individuals – third-par...
Asset Planning   Build a bank   Carrot the end-game, but save things for players    to discover in game, and through lat...
   Only 2-3 magazines available in U.S. (Game    Informer doesn’t do launch covers), 40-50 relevant    worldwide     Bec...
“It’s harder to say bad things about people you’ve met                         and are speaking to in person”
   Reward supporters with interaction and access   Correct detractors through clarification and    understanding   Let ...
 Plan official assets and exclusives for each  outlet Servers need to be full or have liquidity Be specific in what is ...
 Closed server Limited access Guided tours and set times to create  liquidity
 Consumer – fully guided Gaming – guided and then free access MMO/Core – offer guided and free  access
   10-10,000 depending on site   Use as currency   Support the supporters   Can also be for community   A good way to...
Contact
Launching MMO Games
Launching MMO Games
Launching MMO Games
Launching MMO Games
Launching MMO Games
Launching MMO Games
Launching MMO Games
Launching MMO Games
Launching MMO Games
Upcoming SlideShare
Loading in...5
×

Launching MMO Games

2,954

Published on

Here's a presentation I've given many times on how to plan an MMO game launch. It's pretty top-line, but it should get the basic concepts across.

1 Comment
1 Like
Statistics
Notes
  • 8>>>Boa tarde amigos, >>>Venham conhecer nossos Servidores de Mu Online
    Online Season 6 O Jogando.net/mu
    Fazemos sua Diversão com qualidade,há mais de 5 anos
    Servers ON 24 horas por dia.
    Vários Server esperando por você.Venha se divertir de verdade.
    Venham participar do 6° Megaultrasuperhiper Evento Castle Siege
    Sejam benvindos ao nosso Servidor.
    >>Venhas conhecer o mais novo Servidor o PHOENIX acumulativo,Max Stats 32767.
    >>Kits DIAMOND,Com asas LVL 4,os kits mais fortes e raros do servidor ,venham conferir.
    >>Qual o seu Time ?? Tenha o seu Time do coração no Mu Online.Sets do seu Time preferido
    >>Confiram a nova versão do Shild mais usado no servidor o SHILD POWER v3.
    >> Lançamento do NOVO Supremo Kit Fusion V2 + Kit Mystical Supremo,Kit hiper top,forte e bonito.
    Você só encontra no http://www.jogando.net/mu/
    Facebook: http://www.facebook.com/profile.php?id=100002113910611
    Site http://www.jogando.net/mu/ HYCLEN Divulgadora Oficial !!!
    Tenham todos um bom fim de semana !!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,954
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
35
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Launching MMO Games"

  1. 1. May 2, 2012
  2. 2. Types of Launches Limited Access – good for games with some polish or the need to keep some things behind the curtain Full Access – Highly polished and ready to go Stealth – Keep it mysterious as long as possible (bad for pre-orders, but may delay a potential negative wave)
  3. 3. Ways to Get the Word Out Community Empowerment (can relieve approval process hold-ups) - Granted Permission Leaks  Sanctioned but not publicized  Unsanctioned
  4. 4. Getting the Word Out Incentivize virality Build 2 lists – Large releases (6-9X) and core releases (30-40X) to minimize spamming editors Twitter, Facebook – you already know this, but there needs to be a reason to “Like” something Look at other virality tools – Overwolf, VCast
  5. 5. “Assets are currency that can be used to drive traffic to partner sites”
  6. 6. Assets Art-Related Assets  Concept Art  Screenshots  Videos  Hi-Res Renders Other Assets  Interviews  Developer Chats/Community Roundtables  Developer Blogs and Video Blogs
  7. 7. Centralized AggregationPhilosophy External - Sites which are partners for acquisition and interest creation  In pre-launch and launch – 99% of new information and assets go to media outlets before the forums. Internal - Product/Community Sites are for retention or committed interest. Link to all external posts through forums.
  8. 8. “Get them expecting something everyday and into a routine of checking your site and partner sites.
  9. 9. Daily Programs There should be something new everyday – create a flow You are giving traffic to a site = value for advertisers There are a lot of potential daily programs:  Beastiary  Enemies  Heroes  Weapons  NPCs  Community member of the day  Spells/abilities, zones/areas  Bosses  Quests  Instances  Etc.
  10. 10. Flow You control where the community goes each day Online scavenger hunts make the process of daily news and discovery a game
  11. 11.  Look for protectors in the forums Empower positive reinforcement Celebrit-ize and reward individuals – third-party spokespeople are the most credible with media Create cosmetic rewards – Beta 1 Badge, Trophy for house
  12. 12. Asset Planning Build a bank Carrot the end-game, but save things for players to discover in game, and through later releases The team doesn’t like surprises, but will get you what you need if it’s worthwhile Key art and master screenshots are essential for brand building and association
  13. 13.  Only 2-3 magazines available in U.S. (Game Informer doesn’t do launch covers), 40-50 relevant worldwide  Beckett  PC Gamer  @Gamer Pitch and create specific packages for 3 months out Need to request renders and cover art for each outlet
  14. 14. “It’s harder to say bad things about people you’ve met and are speaking to in person”
  15. 15.  Reward supporters with interaction and access Correct detractors through clarification and understanding Let them leave with assets and exclusive info (interviews, video, screenshots) Make sure devs have a clear understanding of the goals and what can and can’t be said at a specific time
  16. 16.  Plan official assets and exclusives for each outlet Servers need to be full or have liquidity Be specific in what is going to be shown at each time Support with pizza, In-N-Out truck, etc. can help with getting people to stay at their desks during play times
  17. 17.  Closed server Limited access Guided tours and set times to create liquidity
  18. 18.  Consumer – fully guided Gaming – guided and then free access MMO/Core – offer guided and free access
  19. 19.  10-10,000 depending on site Use as currency Support the supporters Can also be for community A good way to build the Twitter and Facebook feeds at the same time
  20. 20. Contact
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×