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The word "standards" keeps popping up around the industry, from eCommerce to data to marketing. But what does it mean and why should you care? The electrical industry eBusiness standards -- EDIPro guidelines, the Product Descriptor Database, the Industry Schema, to name a few -- are all created for and by the electrical channel. In this session, you will learn firsthand how these standards can work for your company, and why your voice is important. Understand how standards impact your business as well as what you might be missing out on if you are not involved with, or don't follow, standards.