Social Media to Social Business - Sal Huerta, NetPrice

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New trends in social media and mobile web apps have forced us to take a look at how we think about and run our businesses. Customers are creating the new digital culture and shifting our business landscapes. Learn why social media is so valuable and how it may replace your current website as the source for company information. Social Media is becoming Social Business. How will you integrate social media into your business model?

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Social Media to Social Business - Sal Huerta, NetPrice

  1. 1. Social Media To Social Business
  2. 2. Selso Huerta Vice President
  3. 3. Fuss around Social Media?
  4. 4. Why is Social Media So Popular?
  5. 5. 50 Million Users• RADIO • 40 YEARS• TV • 14 YEARS• THE INTERNET • 4 YEARS• FACEBOOK • 100 MILLION USERS IN 9 MONTHS• iPHONE • 1 BILLION DOWNLOADS IN 9 MONTHS
  6. 6. What do I do next ?
  7. 7. Is this Social Media?
  8. 8. Brian Solis Principle/ownerInternational and leadingresearch-based advisory firm
  9. 9. Trish NettleshipSenior Director ofSocial Media B2BAT&T
  10. 10. So do we do nothing?
  11. 11. “it is not the strongest of the speciesthat survives, nor the most intelligentthat survives. It is the one that ismost adaptable to change” – Charles Darwin
  12. 12. “too big to fail”
  13. 13. VICTIMS OF:“DIGITAL DARWINSIM”
  14. 14. What these companies failed to recognizewas that the internet was going to changetheir business
  15. 15. Sandy CarterVP Social BusinessIBM
  16. 16. She explained to me that IBM was atthe fore front of the Internet
  17. 17. Change their Culture
  18. 18. NOT STRATEGY… CULTURE
  19. 19. Difference between the internet and Social Media/Business?
  20. 20. Online presense
  21. 21. More Personal
  22. 22. 10 times BIGGER!
  23. 23. 2 Billion people Generation Y will Social networkinguse the internet outnumber baby accounts for over boomers 22% of all time spent online 96% of them have joined a And that number social network is increasing rapidly
  24. 24. Tammy GordonDirector of SocialCommunications &StrategyAARP
  25. 25. 35 years oldworking - college grad
  26. 26. • 5 Billion people are wireless connected through cell phones• 2 Billion individuals are wired to the internet globally• Add another 119 Million Tablets WE have become THE information network
  27. 27. Social Media is: MARKETING
  28. 28. Online Societies rival someof the largest countries inthe world
  29. 29. Teenaged Girls
  30. 30. How does thisapply toTeenage Girls?
  31. 31. Sales Soared
  32. 32. New Campaign
  33. 33. Social Business
  34. 34. Engagement is Personal• Business to Business (B2B)• Business to Consumer (B2C)• Government to Citizen (G2C) But People to People (P2P)
  35. 35. What about your employees?
  36. 36. “Engaged employees work withpassion and feel a profoundconnection to their company.They drive innovation and movethe organizationsunderstanding that employeeengagement is a force thatdrives performance outcomes”.
  37. 37. Using Social, employeesachieve an 18% increase inengagement versus 1%amount that didn’t.
  38. 38. To succeed in thebusiness of the future,we have to become thevery people we are tryingto reach.
  39. 39. Caution
  40. 40. Rick WionHead ofSocial MediaMcDonalds
  41. 41. Mom Blogger20,000 followers
  42. 42. Risk Management
  43. 43. Every Social Businessneeds to expect thebest, but plan for theworst.
  44. 44. To be affective, you need to Listen
  45. 45. Keys to proactive listening are:• Create search words applicable to your Social Business• Select one or more tools for Listening• Train on what to listen for
  46. 46. Listening tools:• Social Mention• TweetEffect• Converseon• Spiral16• Google Alerts• Insights• TweetDeck• HootSuite• Samepoint• Follower Wonk• Alexa.com/siteinfo
  47. 47. Brand audience
  48. 48. INTERNET SOCIAL BUSINESSSOCIALMEDIA
  49. 49. Questions? More Information? Selso Huerta shuerta@netpricer.net @netpricer service @NetPricer Netpricer blog

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