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Trends, Technology and the Technology Infused Leader - Scott Klososky, Future Point of View

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Keynote Presentation from NAED's 2012 AdVenture Marketing Conference …

Keynote Presentation from NAED's 2012 AdVenture Marketing Conference

This presentation highlights a few new technology trends that people might be aware of, and adds a few over the horizon trends that are completely new. Scott also adds the delivery of practical technology tools, or concepts that can be used immediately. In the end, Scott creates context for many of the words and concepts discussed in the presentation but which cannot be immediately applied.

Published in: Technology, Business

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  • 1. Welcome to the AdVenture Marketing Conference! #NAEDAdVenture12 Monday, August 20, 12
  • 2. Sponsored  by #NAEDAdVenture12 Monday, August 20, 12
  • 3. Trends, Technology and the Technology Infused Leader “If  you  don’t  like  change,  you  are  going  to  hate  extinction.”                                                                                                                                                      -­‐-­‐-­‐  Ross  Shaffer   Monday, August 20, 12
  • 4. Trends, Technology and the Technology Infused Leader “If  you  don’t  like  change,  you  are  going  to  hate  extinction.”                                                                                                                                                      -­‐-­‐-­‐  Ross  Shaffer   Monday, August 20, 12
  • 5. Monday, August 20, 12
  • 6. We are in a technology explosion and speeding up... It is pervading nearly every facet of our lives Monday, August 20, 12
  • 7. “A rock pile ceases to be a rock pile the moment a single person contemplates it, bearing within them the image of a cathedral.” Antoine De Saint-Exupery Monday, August 20, 12
  • 8. “A rock pile ceases to be a rock pile the moment a single person contemplates it, bearing within them the image of a cathedral.” Antoine De Saint-Exupery Monday, August 20, 12
  • 9. Monday, August 20, 12
  • 10. Intellectual growth comes from the combination of: Curiosity, Investigation, and Experimentation... Monday, August 20, 12
  • 11. Monday, August 20, 12
  • 12. Monday, August 20, 12
  • 13. Monday, August 20, 12
  • 14. Monday, August 20, 12
  • 15. Monday, August 20, 12
  • 16. Monday, August 20, 12
  • 17. Monday, August 20, 12
  • 18. Monday, August 20, 12
  • 19. Monday, August 20, 12
  • 20. PC’s liberated computing power to the masses Monday, August 20, 12
  • 21. The Internetprovided adeliverysystem andinformationstorage platform PC’s liberated computing power to the masses Monday, August 20, 12
  • 22. The Internetprovided adeliverysystem andinformationstorage platform Social Technologies connect people and organizations in completely new ways PC’s liberated computing power to the masses Monday, August 20, 12
  • 23. Dead Leaders Walking Monday, August 20, 12
  • 24. Dead Leaders Walking I am already successful so don’t need to learn about new technologies Monday, August 20, 12
  • 25. Dead Leaders Walking Technology is not so critical that I need to learn about it personally I am already successful so don’t need to learn about new technologies Monday, August 20, 12
  • 26. Dead Leaders Walking Besides, whatever I don’t already know, I can just outsource Technology is not so critical that I need to learn about it personally I am already successful so don’t need to learn about new technologies Monday, August 20, 12
  • 27. Model for Organizational Prosperity Monday, August 20, 12
  • 28. Model for Organizational Prosperity High  Beam  Leadership High  Beam Leadership Monday, August 20, 12
  • 29. Model for Organizational Prosperity High  Beam  Leadership Adap0ve  Culture High  Beam Leadership Adap0ve Culture + Monday, August 20, 12
  • 30. Model for Organizational Prosperity High  Beam  Leadership Adap0ve  Culture Digital  Marke0ng High  Beam Leadership Digital Marke0ng Adap0ve Culture + + Monday, August 20, 12
  • 31. Model for Organizational Prosperity High  Beam  Leadership Adap0ve  Culture Digital  Marke0ng Digital  Plumbing High  Beam Leadership Digital Plumbing Digital Marke0ng Adap0ve Culture + + + Monday, August 20, 12
  • 32. Model for Organizational Prosperity High  Beam  Leadership Adap0ve  Culture Digital  Marke0ng Digital  Plumbing High  Beam Leadership Digital Plumbing Digital Marke0ng Adap0ve Culture Business Intelligence BI  and  Big  Data + + + + Monday, August 20, 12
  • 33. Model for Organizational Prosperity High  Beam  Leadership Adap0ve  Culture Digital  Marke0ng Digital  Plumbing 2  Year  Tech  Lead Two  YearTech  Lead High  Beam Leadership Digital Plumbing Digital Marke0ng Adap0ve Culture Business Intelligence BI  and  Big  Data + + + + + Monday, August 20, 12
  • 34. Model for Organizational Prosperity High  Beam  Leadership Adap0ve  Culture Digital  Marke0ng Digital  Plumbing Winning 2  Year  Tech  Lead Long  Term Organiza0onal Prosperity Two  YearTech  Lead High  Beam Leadership Digital Plumbing Digital Marke0ng Adap0ve Culture Business Intelligence BI  and  Big  Data + + + + + Monday, August 20, 12
  • 35. Monday, August 20, 12
  • 36. Uncertainty vs. Ambiguity Uncertainty is when you have defined the variable, but are unsure of its value. Like rolling a dice - you know it will come up to be one of six numbers. Ambiguity is when you are not even certain of the variables... In an economic world of ambiguity, adaptability is at a premium - in order to have market leading adaptability, you must have market leading digital plumbing. Monday, August 20, 12
  • 37. 12 MONTH VIEW Low Beam Leadership Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments Monday, August 20, 12
  • 38. 12 MONTH VIEW 5to10 YEAR VIEW High Beam Leadership Low Beam Leadership Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Monday, August 20, 12
  • 39. 12 MONTH VIEW 5to10 YEAR VIEW High Beam Leadership Low Beam Leadership Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Monday, August 20, 12
  • 40. 12 MONTH VIEW 5to10 YEAR VIEW High Beam Leadership Low Beam Leadership Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Monday, August 20, 12
  • 41. 12 MONTH VIEW 5to10 YEAR VIEW High Beam Leadership Low Beam Leadership Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Monday, August 20, 12
  • 42. Monday, August 20, 12
  • 43. Digital Plumbing - Defined A foundation of hardware, software, and networks, connected in order to capture, flow, store, and analyze data to support the mission of an organization. Monday, August 20, 12
  • 44. Technology and Connection Monday, August 20, 12
  • 45. Connected Organizations Technology and Connection Web 1.0eCommerce Monday, August 20, 12
  • 46. Connected People Connected Organizations Technology and Connection Web 1.0 Web 2.0 eCommerce Social Tech Monday, August 20, 12
  • 47. Connected People Connected Devices Connected Organizations Technology and Connection Web 1.0 Web 2.0 Web 3.0 eCommerce Social Tech Pervasive Computing Monday, August 20, 12
  • 48. Connected People Connected Devices Connected Organizations Technology and Connection Connected Intelligences Web 1.0 Web 2.0 Web 3.0 Web 4.0 eCommerce Social Tech Pervasive Computing Augmented Thinking Monday, August 20, 12
  • 49. Connected People Connected Devices Connected Organizations Technology and Connection Connected Intelligences Web 1.0 Web 2.0 Web 3.0 Web 4.0 eCommerce Social Tech Pervasive Computing Augmented Thinking The Internet of Organizations The Internet of Individuals The Internet of Things The Internet of Intelligences Monday, August 20, 12
  • 50. Marketing is now heavily electronic, personal, and measurable One to One Digital Marketing ! Me Measurements ! Tr Traffic ! Mo Mobile Apps ! So Social Technology ! Wp Web Properties Monday, August 20, 12
  • 51. Marketing is now heavily electronic, personal, and measurable One to One Digital Marketing ! Me Measurements ! Tr Traffic ! Mo Mobile Apps ! So Social Technology ! Wp Web Properties Monday, August 20, 12
  • 52. Marketing is now heavily electronic, personal, and measurable One to One Digital Marketing ! Me Measurements ! Tr Traffic ! Mo Mobile Apps ! So Social Technology ! Wp Web Properties Monday, August 20, 12
  • 53. Marketing is now heavily electronic, personal, and measurable One to One Digital Marketing ! Me Measurements ! Tr Traffic ! Mo Mobile Apps ! So Social Technology ! Wp Web Properties Monday, August 20, 12
  • 54. Marketing is now heavily electronic, personal, and measurable One to One Digital Marketing ! Me Measurements ! Tr Traffic ! Mo Mobile Apps ! So Social Technology ! Wp Web Properties Monday, August 20, 12
  • 55. Marketing is now heavily electronic, personal, and measurable One to One Digital Marketing ! Me Measurements ! Tr Traffic ! Mo Mobile Apps ! So Social Technology ! Wp Web Properties Monday, August 20, 12
  • 56. Web 2.0 Big Picture Monday, August 20, 12
  • 57. Web 2.0 Big Picture Social Technologies Social Relevance Social Media Social Networking Social Business Social Recruiting SocialCRM Vocabulary Monday, August 20, 12
  • 58. Web 2.0 Big Picture Social Technologies Social Relevance Social Media Social Networking Social Business Social Recruiting SocialCRM Cloud Infrastructure that supports the ability to provide Web based apps Mobile Connections 24/7 Instant problem resolution Instant access to info Foundations Vocabulary Monday, August 20, 12
  • 59. Web 2.0 Big Picture Social Technologies Social Relevance Social Media Social Networking Social Business Social Recruiting SocialCRM Cloud Infrastructure that supports the ability to provide Web based apps Humanity People are increasingly hungry to connect to each other broadly and in real time Organizations Dramatic changes in: How they communicate How they sell How work gets done Mobile Connections 24/7 Instant problem resolution Instant access to info Foundations Outcomes Vocabulary Monday, August 20, 12
  • 60. Web 2.0 Big Picture Social Technologies Social Relevance Social Media Social Networking Social Business Social Recruiting SocialCRM Cloud Infrastructure that supports the ability to provide Web based apps Humanity People are increasingly hungry to connect to each other broadly and in real time Organizations Dramatic changes in: How they communicate How they sell How work gets done Mobile Connections 24/7 Instant problem resolution Instant access to info Foundations Outcomes VocabularySocial Monday, August 20, 12
  • 61. Frictionless Communication Monday, August 20, 12
  • 62. Frictionless Communication The ability to communicate with one person, or millions with the press of a button - anywhere in the world, and for free - is game changing... It has brought us Citizen Journalism and the Organizational Voice Monday, August 20, 12
  • 63. Frictionless Communication The ability to communicate with one person, or millions with the press of a button - anywhere in the world, and for free - is game changing... It has brought us Citizen Journalism and the Organizational Voice Monday, August 20, 12
  • 64. Organizational Voice Channels Monday, August 20, 12
  • 65. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 66. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 67. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 68. Organizational Voice Channels Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 69. Organizational Voice Channels Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 70. Organizational Voice Channels Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 71. Organizational Voice Channels Facebook - Works well with consumer products, creating conversations with constituents, multiple daily posts, and now campaigns and ecommerce Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 72. Organizational Voice Channels Facebook - Works well with consumer products, creating conversations with constituents, multiple daily posts, and now campaigns and ecommerce Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 73. Organizational Voice Channels Facebook - Works well with consumer products, creating conversations with constituents, multiple daily posts, and now campaigns and ecommerce Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Monday, August 20, 12
  • 74. Organizational Voice Channels Facebook - Works well with consumer products, creating conversations with constituents, multiple daily posts, and now campaigns and ecommerce Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Podcasts - Includes audio & video and is perfect for daily or weekly reports where subscribers want to passively view or listen Monday, August 20, 12
  • 75. Social Net “Working” The ability to use social tools to build and nurture your human network is a powerful new capability. Sadly, most people are wasting this opportunity... Monday, August 20, 12
  • 76. Social Net “Working” The ability to use social tools to build and nurture your human network is a powerful new capability. Sadly, most people are wasting this opportunity... Monday, August 20, 12
  • 77. The Recommendation Economy Organizations now live and die by their Net Promoter Scores. This paradigm states there is only one question that really matters... Monday, August 20, 12
  • 78. Online Reputation Management Monday, August 20, 12
  • 79. Online Reputation Management Personal Reputation Monday, August 20, 12
  • 80. Online Reputation Management Personal Reputation Monday, August 20, 12
  • 81. Online Reputation Management Personal Reputation Monday, August 20, 12
  • 82. Online Reputation Management Personal Reputation Monday, August 20, 12
  • 83. Online Reputation Management Personal Reputation Monday, August 20, 12
  • 84. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 85. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 86. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 87. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 88. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 89. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 90. Online Reputation Management Personal Reputation Institutional Reputation Monday, August 20, 12
  • 91. Online Reputation Management Personal Reputation Institutional Reputation Product Reputation Monday, August 20, 12
  • 92. Online Reputation Management Personal Reputation Institutional Reputation Product Reputation Monday, August 20, 12
  • 93. Online Reputation Management Personal Reputation Institutional Reputation Product Reputation Monday, August 20, 12
  • 94. Online Reputation Management Personal Reputation Institutional Reputation Product Reputation Monday, August 20, 12
  • 95. Online Reputation Management Personal Reputation Institutional Reputation Product Reputation The Speed of Trust Monday, August 20, 12
  • 96. A New Customer Profile Monday, August 20, 12
  • 97. A New Customer Profile Search savvy - from any device Motivated by online recommendations Will use social tools to rate or review services and products - positively or negatively Want to do business with organizations that support the world Are quite impatient with poor performance Are fine providing information that improves commercial relationships Monday, August 20, 12
  • 98. A New Customer Profile Search savvy - from any device Motivated by online recommendations Will use social tools to rate or review services and products - positively or negatively Want to do business with organizations that support the world Are quite impatient with poor performance Are fine providing information that improves commercial relationships Monday, August 20, 12
  • 99. A New Customer Profile Search savvy - from any device Motivated by online recommendations Will use social tools to rate or review services and products - positively or negatively Want to do business with organizations that support the world Are quite impatient with poor performance Are fine providing information that improves commercial relationships Monday, August 20, 12
  • 100. Customer Intelligence Monday, August 20, 12
  • 101. Customer Intelligence 1. The company with the best customer data has the edge in marketing Monday, August 20, 12
  • 102. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships Monday, August 20, 12
  • 103. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles Monday, August 20, 12
  • 104. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles 4. It is now possible to monitor customer conversations and look for buying signals Monday, August 20, 12
  • 105. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles 4. It is now possible to monitor customer conversations and look for buying signals Monday, August 20, 12
  • 106. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles 4. It is now possible to monitor customer conversations and look for buying signals Monday, August 20, 12
  • 107. The Outboard Brain Monday, August 20, 12
  • 108. The Outboard Brain It stores small bits of information that we traditionally used to memorize Monday, August 20, 12
  • 109. The Outboard Brain Itisthe firstplace thatmostpeople goto solve the manyproblemseach day It stores small bits of information that we traditionally used to memorize Monday, August 20, 12
  • 110. The Outboard Brain Itisthe firstplace thatmostpeople goto solve the manyproblemseach day It now provides access to a huge base of knowledge provided on the Internet It stores small bits of information that we traditionally used to memorize Monday, August 20, 12
  • 111. The Outboard Brain Itisthe firstplace thatmostpeople goto solve the manyproblemseach day It now provides access to a huge base of knowledge provided on the Internet It stores small bits of information that we traditionally used to memorize Monday, August 20, 12
  • 112. Tablets and Handhelds Monday, August 20, 12
  • 113. Tablets and Handhelds Reorganizes what we can do with our brainpower by eliminating certain tasks Increases our productivity through availability and speed to connections and information Allows us to learn faster - to digest large amounts of information in new ways Monday, August 20, 12
  • 114. BYOD/CYOD - Your Policy? Monday, August 20, 12
  • 115. BYOD/CYOD - Your Policy? Will it make users happy? Will it increase productivity? Will it save money? Can it save desktop support hours? Can security be controlled? Monday, August 20, 12
  • 116. Business Intelligence/Big Data Monday, August 20, 12
  • 117. Business Intelligence/Big Data The Power of the Data Driven Organization Data is now part of the lifeblood of an organization. It can give you visibility you have never had, to make better decisions than you have ever made... Monday, August 20, 12
  • 118. Business Intelligence/Big Data The Power of the Data Driven Organization Data is now part of the lifeblood of an organization. It can give you visibility you have never had, to make better decisions than you have ever made... Monday, August 20, 12
  • 119. It’s All About Visibility Monday, August 20, 12
  • 120. Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today... It’s All About Visibility Monday, August 20, 12
  • 121. Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today... It’s All About Visibility Monday, August 20, 12
  • 122. Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today... It’s All About Visibility Monday, August 20, 12
  • 123. Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today... It’s All About Visibility Monday, August 20, 12
  • 124. If we have data, let’s look at data. If all we have is opinions, let’s go with mine Jim Barksdale Monday, August 20, 12
  • 125. A Technology Arms Race Monday, August 20, 12
  • 126. A Technology Arms Race Consistently applying valuable technology concepts earlier wins market share Monday, August 20, 12
  • 127. A Technology Arms Race Everyonewillhave thesame tools so addingcreative usesis key Consistently applying valuable technology concepts earlier wins market share Monday, August 20, 12
  • 128. A Technology Arms Race Everyonewillhave thesame tools so addingcreative usesis key New technology concepts can completely change the battlefield = winners & losers Consistently applying valuable technology concepts earlier wins market share Monday, August 20, 12
  • 129. Monday, August 20, 12
  • 130. Discuss with your group how well you are doing - or not doing - with using data as a weapon... Monday, August 20, 12
  • 131. Monday, August 20, 12
  • 132. Monday, August 20, 12
  • 133. Strong Digital Plumbing Your Organization Monday, August 20, 12
  • 134. Weak Digital Plumbing Your Organization Monday, August 20, 12
  • 135. A Foundation of Enablement Monday, August 20, 12
  • 136. A Foundation of Enablement Speeds the flow of information Monday, August 20, 12
  • 137. A Foundation of Enablement Enables analytical visibility Speeds the flow of information Monday, August 20, 12
  • 138. A Foundation of Enablement Enables analytical visibility Tightens customer relationships Speeds the flow of information Monday, August 20, 12
  • 139. A Foundation of Enablement Enables analytical visibility Tightens customer relationships Speeds the flow of information Lowers operating costs Monday, August 20, 12
  • 140. Modern Digital Plumbing Architecture Monday, August 20, 12
  • 141. Communications Layer Modern Digital Plumbing Architecture Monday, August 20, 12
  • 142. Communications Layer Hardware Layer Modern Digital Plumbing Architecture Monday, August 20, 12
  • 143. Communications Layer Hardware Layer Database Layer Modern Digital Plumbing Architecture Monday, August 20, 12
  • 144. Communications Layer Hardware Layer Database Layer Application Layer Modern Digital Plumbing Architecture Monday, August 20, 12
  • 145. Communications Layer Hardware Layer Database Layer Application Layer Business Intelligence Layer Modern Digital Plumbing Architecture Monday, August 20, 12
  • 146. Communications Layer Hardware Layer Database Layer Application Layer Business Intelligence Layer The Operation of the Organization Modern Digital Plumbing Architecture Monday, August 20, 12
  • 147. Communications Layer Hardware Layer Database Layer Application Layer Business Intelligence Layer The Operation of the Organization Modern Digital Plumbing Architecture Cloud Monday, August 20, 12
  • 148. Monday, August 20, 12
  • 149. Do a search to learn who won the polka dot jersey in the 2005 Tour de France. Then list every single piece of hardware and software that went into that search in order... Monday, August 20, 12
  • 150. Monday, August 20, 12
  • 151. The DIKW Chain Monday, August 20, 12
  • 152. The DIKW Chain Monday, August 20, 12
  • 153. The DIKW Chain Monday, August 20, 12
  • 154. The DIKW Chain Monday, August 20, 12
  • 155. The DIKW Chain Monday, August 20, 12
  • 156. The DIKW Chain Monday, August 20, 12
  • 157. The DIKW Chain Monday, August 20, 12
  • 158. Information Time Horizons Monday, August 20, 12
  • 159. Information Time Horizons The Past (Forensic) Monday, August 20, 12
  • 160. Information Time Horizons The Past (Forensic) The Present (Real Time) Monday, August 20, 12
  • 161. Information Time Horizons The Past (Forensic) The Present (Real Time) The Future (Predictive) Monday, August 20, 12
  • 162. Monday, August 20, 12
  • 163. Data collected on a car in 1990 There was no data collected because there was not a computer on board... Monday, August 20, 12
  • 164. Data collected on a car in 1990 There was no data collected because there was not a computer on board... Data collected on cars today The modern vehicles today have On Star, onboard GPS, engine computers, tracking devices like MyRate by Progressive, and even black boxes like airplanes. That data can be accessed from outside the vehicle whether you understand this - or not... Monday, August 20, 12
  • 165. The Consequences of Small Data Monday, August 20, 12
  • 166. The Consequences of Small Data Lack of visibility into trends & analytics leads to poor decisions Monday, August 20, 12
  • 167. The Consequences of Small Data Poor decisions lowers profitability, which robs resources to grow Lack of visibility into trends & analytics leads to poor decisions Monday, August 20, 12
  • 168. The Consequences of Small Data Competitors with better BI take market share Poor decisions lowers profitability, which robs resources to grow Lack of visibility into trends & analytics leads to poor decisions Monday, August 20, 12
  • 169. The Consequences of Small Data Competitors with better BI take market share Poor decisions lowers profitability, which robs resources to grow Lack of visibility into trends & analytics leads to poor decisions Monday, August 20, 12
  • 170. Thought Exercise Monday, August 20, 12
  • 171. Thought Exercise List all the data a school could capture on students in order to improve education. Then imagine the analytics that could be created and used to personalize learning for each student. Monday, August 20, 12
  • 172. One to One Learning Monday, August 20, 12
  • 173. One to One Learning Drastic grade changes - more than 2 grades in a semester Class size impact - student level and overall class performance Male vs. Female teacher impact on students grade Annual grade patterns - looking for patterns by student Attendance patterns - looking for patterns by student Single parent vs. dual - looking for patterns by student Latchkey kids and their performance against peers Clubs joined by student vs. grades Sports participation by students and grade impacts Class Length and the impact on grades - by student Bus usage vs. drop off - looking for patterns by student Teacher ratings by parents and students Grades against course types by student Student purchases at cafeteria & correlation to performance Homework volume vs. grades State testing grades vs. class grades in same subject Learning styles vs. courses and teachers Monday, August 20, 12
  • 174. Data Driven Organization Monday, August 20, 12
  • 175. Data Driven Organization Gathers a much larger database of information than their competitors Monday, August 20, 12
  • 176. Data Driven Organization Constantlysearchesfor new analytics,trends, anomalies Gathers a much larger database of information than their competitors Monday, August 20, 12
  • 177. Data Driven Organization Constantlysearchesfor new analytics,trends, anomalies Uses the understood data to make better decisions, or provide more value Gathers a much larger database of information than their competitors Monday, August 20, 12
  • 178. Crowd Dynamics Erupting Getting Results From Crowds by Ross Dawson and Steve Bynghall Excerpted from Note: examples only, see website for full list of crowdsourcing services For definitions, analysis, free book chapters, and other crowdsourcing resources go to: www.resultsfromcrowds.com Crowdsourcing landscape Beta v2 LABOR POOLS CONTRIBUTION Non-profit PlatformsMedia and content Marketplaces Crowd services CROWDSOURCING EQUITY CROWDFUNDING MICROTASKS INNOVATION PRIZES SERVICE MARKETPLACES INNOVATION MARKETS CROWDFUNDING CONTENT KNOWLEDGE SHARING DATA PREDICTION MARKETS COMPETITION MARKETS IDEA MANAGEMENT CROWD PLATFORMS CROWD VENTURES MANAGED CROWDS Content and product markets SCIENCE CITIZEN ENGAGEMENT CROWD PROCESS CROWD DESIGN CONTENT MARKETS Monday, August 20, 12
  • 179. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 180. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationGetting Results From Crowds by Ross Dawson and Steve Bynghall Excerpted from Note: examples only, see website for full list of crowdsourcing services For definitions, analysis, free book chapters, and other crowdsourcing resources go to: www.resultsfromcrowds.com Crowdsourcing landscape Beta v2 LABOR POOLS CONTRIBUTION Non-profit PlatformsMedia and content Marketplaces Crowd services CROWDSOURCING EQUITY CROWDFUNDING MICROTASKS INNOVATION PRIZES SERVICE MARKETPLACES INNOVATION MARKETS CROWDFUNDING CONTENT KNOWLEDGE SHARING DATA PREDICTION MARKETS COMPETITION MARKETS IDEA MANAGEMENT CROWD PLATFORMS CROWD VENTURES MANAGED CROWDS Content and product markets SCIENCE CITIZEN ENGAGEMENT CROWD PROCESS CROWD DESIGN CONTENT MARKETS Getting Results From Crowds by Ross Dawson and Steve Bynghall Excerpted from Note: examples only, see website for full list of crowdsourcing services For definitions, analysis, free book chapters, and other crowdsourcing resources go to: www.resultsfromcrowds.com Crowdsourcing landscape Beta v2 LABOR POOLS CONTRIBUTION Non-profit PlatformsMedia and content Marketplaces Crowd services CROWDSOURCING EQUITY CROWDFUNDING MICROTASKS INNOVATION PRIZES SERVICE MARKETPLACES INNOVATION MARKETS CROWDFUNDING CONTENT KNOWLEDGE SHARING DATA PREDICTION MARKETS COMPETITION MARKETS IDEA MANAGEMENT CROWD PLATFORMS CROWD VENTURES MANAGED CROWDS Content and product markets SCIENCE CITIZEN ENGAGEMENT CROWD PROCESS CROWD DESIGN CONTENT MARKETS Monday, August 20, 12
  • 181. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 182. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 183. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 184. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 185. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 186. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated Innovation Monday, August 20, 12
  • 187. Monday, August 20, 12
  • 188. Discuss at your tables the possible ways to use crowd dynamics to get work done cheaper, faster & better. Monday, August 20, 12
  • 189. OrganizationalCulture can be defined asan entity’ssystem of shared values, beliefs, philosophies,behavioral norms, assumptions andfolklore. Monday, August 20, 12
  • 190. Creating Fertile Ground Monday, August 20, 12
  • 191. Creating Fertile Ground Involve People Early – Can you really be surprised that people will not accept change they do not feel invested in because it is dictated to them before they are sold on it? Nurture a Culture that Accepts Rapid Change - People do not actually hate change, they dislike the feeling of destabilization from change they do not understand, or that comes at a speed that is disorienting Leadership Support – People are heavily influenced by what a leaders does, and what they support. It is tough to win with social tools if it is always built from the bottom up Sell the Outcomes – Change is easier when people are clear on the positive outcomes and they clearly see the benefits to them personally - or the organization Monday, August 20, 12
  • 192. Monday, August 20, 12
  • 193. What steps should you be taking in order to better create a culture that adapts with velocity to the use of new tools? Monday, August 20, 12
  • 194. Acceptance of technology starvation is tantamount to leadership treason.... Monday, August 20, 12
  • 195. To get a copy of this presentation, give me a business card. Monday, August 20, 12
  • 196. To get a copy of this presentation, give me a business card. Monday, August 20, 12
  • 197. To get a copy of this presentation, give me a business card. Monday, August 20, 12