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Trends, Technology and the Technology Infused Leader - Scott Klososky, Future Point of View

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Keynote Presentation from NAED's 2012 AdVenture Marketing Conference ...

Keynote Presentation from NAED's 2012 AdVenture Marketing Conference

This presentation highlights a few new technology trends that people might be aware of, and adds a few over the horizon trends that are completely new. Scott also adds the delivery of practical technology tools, or concepts that can be used immediately. In the end, Scott creates context for many of the words and concepts discussed in the presentation but which cannot be immediately applied.

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Trends, Technology and the Technology Infused Leader - Scott Klososky, Future Point of View Presentation Transcript

  • 1. Welcome to theAdVenture Marketing Conference! #NAEDAdVenture12Monday, August 20, 12
  • 2. Sponsored  by #NAEDAdVenture12Monday, August 20, 12
  • 3. Trends, Technology and the Technology Infused Leader “If  you  don’t  like  change,  you  are  going  to  hate  extinction.”                                                                                                                                                      -­‐-­‐-­‐  Ross  Shaffer  Monday, August 20, 12
  • 4. Trends, Technology and the Technology Infused Leader “If  you  don’t  like  change,  you  are  going  to  hate  extinction.”                                                                                                                                                      -­‐-­‐-­‐  Ross  Shaffer  Monday, August 20, 12
  • 5. Monday, August 20, 12
  • 6. We are in a technology explosion It is pervading nearly every facet of our lives and speeding up...Monday, August 20, 12
  • 7. “A rock pile ceases to be a rock pile the moment a single person contemplates it, bearing within them the image of a cathedral.” Antoine De Saint-ExuperyMonday, August 20, 12
  • 8. “A rock pile ceases to be a rock pile the moment a single person contemplates it, bearing within them the image of a cathedral.” Antoine De Saint-ExuperyMonday, August 20, 12
  • 9. Monday, August 20, 12
  • 10. Intellectual growth comes from the combination of: Curiosity, Investigation, and Experimentation...Monday, August 20, 12
  • 11. Monday, August 20, 12
  • 12. Monday, August 20, 12
  • 13. Monday, August 20, 12
  • 14. Monday, August 20, 12
  • 15. Monday, August 20, 12
  • 16. Monday, August 20, 12
  • 17. Monday, August 20, 12
  • 18. Monday, August 20, 12
  • 19. Monday, August 20, 12
  • 20. PC’s liberated computing power to the massesMonday, August 20, 12
  • 21. PC’s liberated computing power to the masses The Internet provided a delivery system and information storage platformMonday, August 20, 12
  • 22. PC’s liberated computing power to the masses The Internet provided a delivery system and information storage platform Social Technologies connect people and organizations in completely new waysMonday, August 20, 12
  • 23. Dead Leaders WalkingMonday, August 20, 12
  • 24. Dead Leaders Walking I am already successful so don’t need to learn about new technologiesMonday, August 20, 12
  • 25. Dead Leaders Walking I am already successful so don’t need to learn about new technologies Technology is not so critical that I need to learn about it personallyMonday, August 20, 12
  • 26. Dead Leaders Walking I am already successful so don’t need to learn about new technologies Technology is not so critical that I need to learn about it personally Besides, whatever I don’t already know, I can just outsourceMonday, August 20, 12
  • 27. Model for Organizational ProsperityMonday, August 20, 12
  • 28. Model for Organizational Prosperity High  Beam  Leadership Beam High  ership LeadMonday, August 20, 12
  • 29. Model for Organizational Prosperity High  Beam  Leadership + Adap0ve  Culture Beam High  ership Ad lt Lead ap ur Cu 0v e eMonday, August 20, 12
  • 30. Model for Organizational Prosperity High  Beam  Leadership + Adap0ve  Culture Beam High  ership Ad lt + Lead ap ur Cu 0v e Digital  Marke0ng e Marke0ng DigitalMonday, August 20, 12
  • 31. Model for Organizational Prosperity High  Beam  Leadership + Adap0ve  Culture Beam High  ership Ad lt + Lead ap ur Cu 0v e Digital  Marke0ng e + Marke0ng Digital  Plumbing Digital Digital g Pl umbinMonday, August 20, 12
  • 32. Model for Organizational Prosperity High  Beam  Leadership + Adap0ve  Culture Beam High  ership Ad lt + Lead ap ur Cu 0v e Digital  Marke0ng e + Marke0ng Digital  Plumbing Digital + BI  and  Big  Data In Bu te sin llig e en ss ce Digital g Pl umbinMonday, August 20, 12
  • 33. Model for Organizational Prosperity High  Beam  Leadership + Adap0ve  Culture Beam High  ership Ad lt + Lead ap ur Cu 0v e Digital  Marke0ng e Tech  L ear ead + Two  Y Marke0ng Digital  Plumbing Digital + BI  and  Big  Data In Bu + te sin llig e 2  Year  Tech  Lead en ss ce Digital g Pl umbinMonday, August 20, 12
  • 34. Model for Organizational Prosperity High  Beam  Leadership + Adap0ve  Culture Beam High  ership Ad lt + Lead ap ur Cu 0v e Digital  Marke0ng e Tech  L ear ead + Two  Y Long  Term Marke0ng Digital  Plumbing Organiza0onal Digital + Prosperity BI  and  Big  Data In Bu + te sin llig e 2  Year  Tech  Lead en ss ce Digital g Pl umbin WinningMonday, August 20, 12
  • 35. Monday, August 20, 12
  • 36. Uncertainty vs. Ambiguity Uncertainty is when you have defined the variable, but are unsure of its value. Like rolling a dice - you know it will come up to be one of six numbers. Ambiguity is when you are not even certain of the variables... In an economic world of ambiguity, adaptability is at a premium - in order to have market leading adaptability, you must have market leading digital plumbing.Monday, August 20, 12
  • 37. Low Beam Leadership 12 MONTH VIEW Focus on monthly results Execution focused Ignorance of trends Avoid change No future investmentsMonday, August 20, 12
  • 38. High Beam Leadership 5to10 YEAR VIEW High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Low Beam Leadership 12 MONTH VIEW Focus on monthly results Execution focused Ignorance of trends Avoid change No future investmentsMonday, August 20, 12
  • 39. High Beam Leadership 5to10 YEAR VIEW High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Low Beam Leadership 12 MONTH VIEW Focus on monthly results Execution focused Ignorance of trends Avoid change No future investmentsMonday, August 20, 12
  • 40. High Beam Leadership 5to10 YEAR VIEW High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Low Beam Leadership 12 MONTH VIEW Focus on monthly results Execution focused Ignorance of trends Avoid change No future investmentsMonday, August 20, 12
  • 41. High Beam Leadership 5to10 YEAR VIEW High VQ (Vision Intelligence) Trend Analysis Willing to experiment Predictive analysis Low Beam Leadership 12 MONTH VIEW Focus on monthly results Execution focused Ignorance of trends Avoid change No future investmentsMonday, August 20, 12
  • 42. Monday, August 20, 12
  • 43. Digital Plumbing - Defined A foundation of hardware, software, and networks, connected in order to capture, flow, store, and analyze data to support the mission of an organization.Monday, August 20, 12
  • 44. Technology and ConnectionMonday, August 20, 12
  • 45. Technology and Connection eCommerce Connected Organizations Web 1.0Monday, August 20, 12
  • 46. Technology and Connection eCommerce Connected Organizations Web 1.0 Social Tech Connected People Web 2.0Monday, August 20, 12
  • 47. Technology and Connection eCommerce Connected Organizations Web 1.0 Social Tech Connected People Web 2.0 Pervasive Computing Connected Devices Web 3.0Monday, August 20, 12
  • 48. Technology and Connection eCommerce Connected Organizations Web 1.0 Social Tech Connected People Web 2.0 Pervasive Computing Connected Devices Web 3.0 Augmented Thinking Connected Intelligences Web 4.0Monday, August 20, 12
  • 49. Technology and Connection eCommerce The Internet of Organizations Connected Organizations Web 1.0 Social Tech Connected People The Internet of Individuals Web 2.0 Pervasive Computing The Internet Devices Connected of Things Web 3.0 Augmented Thinking Connected Intelligences The Internet of Intelligences Web 4.0Monday, August 20, 12
  • 50. One to One Digital Marketing Marketing is now heavily electronic, personal, and measurable !! Tr Wp Me So Mo Traffic Measurements Social Properties Web Technology Mobile AppsMonday, August 20, 12
  • 51. One to One Digital Marketing ! Marketing is now heavily electronic, personal, and measurable Wp !! Web Properties Tr Me So Mo Traffic Measurements Mobile Apps Social TechnologyMonday, August 20, 12
  • 52. One to One Digital Marketing ! ! Marketing is now heavily electronic, personal, and measurable Wp ! So Social Technology Web Properties Tr Me Mo Traffic Measurements Mobile AppsMonday, August 20, 12
  • 53. One to One Digital Marketing ! ! Marketing is now heavily electronic, personal, and measurable Wp So ! Social Technology Web Properties Tr Me Traffic ! Measurements Mo Mobile AppsMonday, August 20, 12
  • 54. One to One Digital Marketing ! ! Marketing is now heavily electronic, personal, and measurable Wp So ! Social Technology Web Properties Me ! Measurements ! Mo Tr Mobile Apps TrafficMonday, August 20, 12
  • 55. One to One Digital Marketing ! ! Marketing is now heavily electronic, personal, and measurable Wp So Social Technology Web Properties ! ! ! Me Mo Measurements Tr Mobile Apps TrafficMonday, August 20, 12
  • 56. Web 2.0 Big PictureMonday, August 20, 12
  • 57. Web 2.0 Big Picture Social Technologies Social Relevance Social Media Social Networking Vocabulary Social Business Social Recruiting SocialCRMMonday, August 20, 12
  • 58. Web 2.0 Big Picture Social Technologies Social Relevance Social Media Social Networking Vocabulary Social Business Social Recruiting SocialCRM Mobile Cloud Connections 24/7 Foundations Infrastructure that Instant problem resolution supports the ability to Instant access to info provide Web based appsMonday, August 20, 12
  • 59. Web 2.0 Big Picture Humanity Organizations Dramatic changes in: People are increasingly hungry to connect to each Outcomes How they communicate How they sell other broadly and in real time How work gets done Social Technologies Social Relevance Social Media Social Networking Vocabulary Social Business Social Recruiting SocialCRM Mobile Cloud Connections 24/7 Foundations Infrastructure that Instant problem resolution supports the ability to Instant access to info provide Web based appsMonday, August 20, 12
  • 60. Web 2.0 Big Picture Humanity Organizations Dramatic changes in: People are increasingly hungry to connect to each Outcomes How they communicate How they sell other broadly and in real time How work gets done Social Technologies Social Relevance Social Media Social Social Networking Vocabulary Social Business Social Recruiting SocialCRM Mobile Cloud Connections 24/7 Foundations Infrastructure that Instant problem resolution supports the ability to Instant access to info provide Web based appsMonday, August 20, 12
  • 61. Frictionless CommunicationMonday, August 20, 12
  • 62. Frictionless Communication The ability to communicate with one person, or millions with the press of a button - anywhere in the world, and for free - is game changing... It has brought us Citizen Journalism and the Organizational VoiceMonday, August 20, 12
  • 63. Frictionless Communication The ability to communicate with one person, or millions with the press of a button - anywhere in the world, and for free - is game changing... It has brought us Citizen Journalism and the Organizational VoiceMonday, August 20, 12
  • 64. Organizational Voice ChannelsMonday, August 20, 12
  • 65. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a dayMonday, August 20, 12
  • 66. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a dayMonday, August 20, 12
  • 67. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a dayMonday, August 20, 12
  • 68. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive informationMonday, August 20, 12
  • 69. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive informationMonday, August 20, 12
  • 70. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive informationMonday, August 20, 12
  • 71. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Facebook - Works wellconstituents, multiple daily creating conversations with with consumer products, posts, and now campaigns and ecommerceMonday, August 20, 12
  • 72. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Facebook - Works wellconstituents, multiple daily creating conversations with with consumer products, posts, and now campaigns and ecommerceMonday, August 20, 12
  • 73. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Facebook - Works wellconstituents, multiple daily creating conversations with with consumer products, posts, and now campaigns and ecommerceMonday, August 20, 12
  • 74. Organizational Voice Channels Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information Facebook - Works wellconstituents, multiple daily creating conversations with with consumer products, posts, and now campaigns and ecommerce Podcasts - Includes audio & video and is perfect for daily or weekly reports where subscribers want to passively view or listenMonday, August 20, 12
  • 75. Social Net “Working” The ability to use social tools to build and nurture your human network is a powerful new capability. Sadly, most people are wasting this opportunity...Monday, August 20, 12
  • 76. Social Net “Working” The ability to use social tools to build and nurture your human network is a powerful new capability. Sadly, most people are wasting this opportunity...Monday, August 20, 12
  • 77. The Recommendation Economy Organizations now live and die by their Net Promoter Scores. This paradigm states there is only one question that really matters...Monday, August 20, 12
  • 78. Online Reputation ManagementMonday, August 20, 12
  • 79. Online Reputation Management Personal ReputationMonday, August 20, 12
  • 80. Online Reputation Management Personal ReputationMonday, August 20, 12
  • 81. Online Reputation Management Personal ReputationMonday, August 20, 12
  • 82. Online Reputation Management Personal ReputationMonday, August 20, 12
  • 83. Online Reputation Management Personal ReputationMonday, August 20, 12
  • 84. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 85. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 86. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 87. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 88. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 89. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 90. Online Reputation Management Personal Reputation Institutional ReputationMonday, August 20, 12
  • 91. Online Reputation Management Personal Reputation Institutional Reputation Product ReputationMonday, August 20, 12
  • 92. Online Reputation Management Personal Reputation Institutional Reputation Product ReputationMonday, August 20, 12
  • 93. Online Reputation Management Personal Reputation Institutional Reputation Product ReputationMonday, August 20, 12
  • 94. Online Reputation Management Personal Reputation Institutional Reputation Product ReputationMonday, August 20, 12
  • 95. Online Reputation Management Personal Reputation The Speed Institutional Reputation of Trust Product ReputationMonday, August 20, 12
  • 96. A New Customer ProfileMonday, August 20, 12
  • 97. A New Customer Profile Search savvy - from any device Motivated by online recommendations Will use social tools to rate or review services and products - positively or negatively Want to do business with organizations that support the world Are quite impatient with poor performance Are fine providing information that improves commercial relationshipsMonday, August 20, 12
  • 98. A New Customer Profile Search savvy - from any device Motivated by online recommendations Will use social tools to rate or review services and products - positively or negatively Want to do business with organizations that support the world Are quite impatient with poor performance Are fine providing information that improves commercial relationshipsMonday, August 20, 12
  • 99. A New Customer Profile Search savvy - from any device Motivated by online recommendations Will use social tools to rate or review services and products - positively or negatively Want to do business with organizations that support the world Are quite impatient with poor performance Are fine providing information that improves commercial relationshipsMonday, August 20, 12
  • 100. Customer IntelligenceMonday, August 20, 12
  • 101. Customer Intelligence 1. The company with the best customer data has the edge in marketingMonday, August 20, 12
  • 102. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationshipsMonday, August 20, 12
  • 103. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profilesMonday, August 20, 12
  • 104. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles 4. It is now possible to monitor customer conversations and look for buying signalsMonday, August 20, 12
  • 105. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles 4. It is now possible to monitor customer conversations and look for buying signalsMonday, August 20, 12
  • 106. Customer Intelligence 1. The company with the best customer data has the edge in marketing 2. Organizations must build trust based or value based relationships 3. It is now possible to harvest public information on customers through social profiles 4. It is now possible to monitor customer conversations and look for buying signalsMonday, August 20, 12
  • 107. The Outboard BrainMonday, August 20, 12
  • 108. The Outboard Brain It stores small bits of information that we traditionally used to memorizeMonday, August 20, 12
  • 109. The Outboard Brain It stores small bits of information that we traditionally used to memorize It is the first place that most people go to solve the many problems each dayMonday, August 20, 12
  • 110. The Outboard Brain It stores small bits of information that we traditionally used to memorize It is the first place that most people go to solve the many problems each day It now provides access to a huge base of knowledge provided on the InternetMonday, August 20, 12
  • 111. The Outboard Brain It stores small bits of information that we traditionally used to memorize It is the first place that most people go to solve the many problems each day It now provides access to a huge base of knowledge provided on the InternetMonday, August 20, 12
  • 112. Tablets and HandheldsMonday, August 20, 12
  • 113. Tablets and Handhelds Reorganizes what we can do with our brainpower by eliminating certain tasks Increases our productivity through availability and speed to connections and information Allows us to learn faster - to digest large amounts of information in new waysMonday, August 20, 12
  • 114. BYOD/CYOD - Your Policy?Monday, August 20, 12
  • 115. BYOD/CYOD - Your Policy? Will it make users happy? Will it increase productivity? Will it save money? Can it save desktop support hours? Can security be controlled?Monday, August 20, 12
  • 116. Business Intelligence/Big DataMonday, August 20, 12
  • 117. Business Intelligence/Big Data The Power of the Data Driven Organization Data is now part of the lifeblood of an organization. It can give you visibility you have never had, to make better decisions than you have ever made...Monday, August 20, 12
  • 118. Business Intelligence/Big Data The Power of the Data Driven Organization Data is now part of the lifeblood of an organization. It can give you visibility you have never had, to make better decisions than you have ever made...Monday, August 20, 12
  • 119. It’s All About VisibilityMonday, August 20, 12
  • 120. It’s All About Visibility Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today...Monday, August 20, 12
  • 121. It’s All About Visibility Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today...Monday, August 20, 12
  • 122. It’s All About Visibility Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today...Monday, August 20, 12
  • 123. It’s All About Visibility Business Intelligence Changes Awareness Until we accept that we know very little, we will not seek to know that which we cannot see today...Monday, August 20, 12
  • 124. If we have data, let’s look at data. If all we have is opinions, let’s go with mine Jim BarksdaleMonday, August 20, 12
  • 125. A Technology Arms RaceMonday, August 20, 12
  • 126. A Technology Arms Race Consistently applying valuable technology concepts earlier wins market shareMonday, August 20, 12
  • 127. A Technology Arms Race Consistently applying valuable technology concepts earlier wins market share Everyone will have the same tools so adding creative uses is keyMonday, August 20, 12
  • 128. A Technology Arms Race Consistently applying valuable technology concepts earlier wins market share Everyone will have the same tools so adding creative uses is key New technology concepts can completely change the battlefield = winners & losersMonday, August 20, 12
  • 129. Monday, August 20, 12
  • 130. Discuss with your group how well you are doing - or not doing - with using data as a weapon...Monday, August 20, 12
  • 131. Monday, August 20, 12
  • 132. Monday, August 20, 12
  • 133. Your Organization Strong Digital PlumbingMonday, August 20, 12
  • 134. Your Organization Weak Digital PlumbingMonday, August 20, 12
  • 135. A Foundation of EnablementMonday, August 20, 12
  • 136. A Foundation of Enablement Speeds the flow of informationMonday, August 20, 12
  • 137. A Foundation of Enablement Speeds the flow of information Enables analytical visibilityMonday, August 20, 12
  • 138. A Foundation of Enablement Speeds the flow of information Enables analytical visibility Tightens customer relationshipsMonday, August 20, 12
  • 139. A Foundation of Enablement Speeds the flow of information Enables analytical visibility Tightens customer relationships Lowers operating costsMonday, August 20, 12
  • 140. Modern Digital Plumbing ArchitectureMonday, August 20, 12
  • 141. Modern Digital Plumbing Architecture Communications LayerMonday, August 20, 12
  • 142. Modern Digital Plumbing Architecture Hardware Layer Communications LayerMonday, August 20, 12
  • 143. Modern Digital Plumbing Architecture Database Layer Hardware Layer Communications LayerMonday, August 20, 12
  • 144. Modern Digital Plumbing Architecture Application Layer Database Layer Hardware Layer Communications LayerMonday, August 20, 12
  • 145. Modern Digital Plumbing Architecture Business Intelligence Layer Application Layer Database Layer Hardware Layer Communications LayerMonday, August 20, 12
  • 146. Modern Digital Plumbing Architecture The Operation of the Organization Business Intelligence Layer Application Layer Database Layer Hardware Layer Communications LayerMonday, August 20, 12
  • 147. Modern Digital Plumbing Architecture The Operation of the Organization Business Intelligence Layer u d Application Layer C l oDatabase Layer Hardware Layer Communications LayerMonday, August 20, 12
  • 148. Monday, August 20, 12
  • 149. Do a search to learn who won the polka dot jersey in the 2005 Tour de France. Then list every single piece of hardware and software that went into that search in order...Monday, August 20, 12
  • 150. Monday, August 20, 12
  • 151. The DIKW ChainMonday, August 20, 12
  • 152. The DIKW ChainMonday, August 20, 12
  • 153. The DIKW ChainMonday, August 20, 12
  • 154. The DIKW ChainMonday, August 20, 12
  • 155. The DIKW ChainMonday, August 20, 12
  • 156. The DIKW ChainMonday, August 20, 12
  • 157. The DIKW ChainMonday, August 20, 12
  • 158. Information Time HorizonsMonday, August 20, 12
  • 159. Information Time Horizons The Past (Forensic)Monday, August 20, 12
  • 160. Information Time Horizons The Present (Real Time) The Past (Forensic)Monday, August 20, 12
  • 161. Information Time Horizons The Present (Real Time) The Future (Predictive) The Past (Forensic)Monday, August 20, 12
  • 162. Monday, August 20, 12
  • 163. Data collected on a car in 1990 There was no data collected because there was not a computer on board...Monday, August 20, 12
  • 164. Data collected on a car in 1990 There was no data collected because there was not a computer on board... Data collected on cars today The modern vehicles today have On Star, onboard GPS, engine computers, tracking devices like MyRate by Progressive, and even black boxes like airplanes. That data can be accessed from outside the vehicle whether you understand this - or not...Monday, August 20, 12
  • 165. The Consequences of Small DataMonday, August 20, 12
  • 166. The Consequences of Small Data Lack of visibility into trends & analytics leads to poor decisionsMonday, August 20, 12
  • 167. The Consequences of Small Data Lack of visibility into trends & analytics leads to poor decisions Poor decisions lowers profitability, which robs resources to growMonday, August 20, 12
  • 168. The Consequences of Small Data Lack of visibility into trends & analytics leads to poor decisions Poor decisions lowers profitability, which robs resources to grow Competitors with better BI take market shareMonday, August 20, 12
  • 169. The Consequences of Small Data Lack of visibility into trends & analytics leads to poor decisions Poor decisions lowers profitability, which robs resources to grow Competitors with better BI take market shareMonday, August 20, 12
  • 170. Thought ExerciseMonday, August 20, 12
  • 171. Thought Exercise List all the data a school could capture on students in order to improve education. Then imagine the analytics that could be created and used to personalize learning for each student.Monday, August 20, 12
  • 172. One to One LearningMonday, August 20, 12
  • 173. Drastic grade changes - more than 2 grades in a semester Class size impact - student level and overall class performance Male vs. Female teacher impact on students grade Annual grade patterns - looking for patterns by student Attendance patterns - looking for patterns by student Single parent vs. dual - looking for patterns by student Latchkey kids and their performance against peers Clubs joined by student vs. grades Sports participation by students and grade impacts One to One Learning Class Length and the impact on grades - by student Bus usage vs. drop off - looking for patterns by student Teacher ratings by parents and students Grades against course types by student Student purchases at cafeteria & correlation to performance Homework volume vs. grades State testing grades vs. class grades in same subject Learning styles vs. courses and teachersMonday, August 20, 12
  • 174. Data Driven OrganizationMonday, August 20, 12
  • 175. Data Driven Organization Gathers a much larger database of information than their competitorsMonday, August 20, 12
  • 176. Data Driven Organization Gathers a much larger database of information than their competitors Constantly searches for new analytics, trends, anomaliesMonday, August 20, 12
  • 177. Data Driven Organization Gathers a much larger database of information than their competitors Constantly searches for new analytics, trends, anomalies Uses the understood data to make better decisions, or provide more valueMonday, August 20, 12
  • 178. Crowd Dynamics Crowdsourcing landscape Beta v2 Erupting SERVICE MARKETPLACES CONTENT PREDICTION MARKETS Marketplaces IDEA COMPETITION MANAGEMENT KNOWLEDGE SHARING EQUITY CROWDFUNDING MARKETS INNOVATION PRIZES INNOVATION Media and content MARKETS Platforms CROWD PLATFORMS MICROTASKS CROWDFUNDING DATA CROWD VENTURES CROWDSOURCING CROWD Non-profit PROCESS Crowd services Content and product markets CITIZEN ENGAGEMENT CROWD DESIGN LABOR POOLS CONTRIBUTION CONTENT MARKETS MANAGED CROWDS SCIENCE Excerpted from For definitions, analysis, free book chapters, Note: examples only, see website for full list of crowdsourcing services Getting Results From Crowds and other crowdsourcing resources go to: by Ross Dawson and Steve Bynghall www.resultsfromcrowds.comMonday, August 20, 12
  • 179. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 180. Crowd Dynamics Crowdsourcing landscape Beta v2 Erupting SERVICE MARKETPLACES CONTENT PREDICTION MARKETS Crowdsourcing Marketplaces COMPETITION IDEA MANAGEMENT KNOWLEDGE SHARING EQUITY CROWDFUNDING MARKETS The Wisdom of Media and content INNOVATION PRIZES INNOVATION MARKETS Platforms Crowds MICROTASKS CROWD PLATFORMS CROWDFUNDING DATA Crowd Funding CROWD VENTURES CROWDSOURCING CROWD Crowdvertising Crowd services CITIZEN Non-profit Content and product markets PROCESS ENGAGEMENT CROWD DESIGN Crowdsolving LABOR POOLS MANAGED CONTRIBUTION CONTENT MARKETS CROWDS SCIENCE Crowd Accelerated Excerpted from For definitions, analysis, free book chapters, Note: examples only, see website for full list of crowdsourcing services Innovation Getting Results From Crowds www.resultsfromcrowds.com by Ross Dawson and Steve Bynghall and other crowdsourcing resources go to:Monday, August 20, 12
  • 181. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 182. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 183. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 184. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 185. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 186. Crowd Dynamics Erupting Crowdsourcing The Wisdom of Crowds Crowd Funding Crowdvertising Crowdsolving Crowd Accelerated InnovationMonday, August 20, 12
  • 187. Monday, August 20, 12
  • 188. Discuss at your tables the possible ways to use crowd dynamics to get work done cheaper, faster & better.Monday, August 20, 12
  • 189. Organizational Culture can be defined as an entity’s system of shared values, beliefs, philosophies, behavioral norms, assumptions and folklore.Monday, August 20, 12
  • 190. Creating Fertile GroundMonday, August 20, 12
  • 191. Creating Fertile Ground Involve People Early – Can you really be surprised that people will not accept change they do not feel invested in because it is dictated to them before they are sold on it? Nurture a Culture that Accepts Rapid Change - People do not actually hate change, they dislike the feeling of destabilization from change they do not understand, or that comes at a speed that is disorienting Leadership Support – People are heavily influenced by what a leaders does, and what they support. It is tough to win with social tools if it is always built from the bottom up Sell the Outcomes – Change is easier when people are clear on the positive outcomes and they clearly see the benefits to them personally - or the organizationMonday, August 20, 12
  • 192. Monday, August 20, 12
  • 193. What steps should you be taking in order to better create a culture that adapts with velocity to the use of new tools?Monday, August 20, 12
  • 194. Acceptance of technology starvation is tantamount to leadership treason....Monday, August 20, 12
  • 195. To get a copy of this presentation, give me a business card.Monday, August 20, 12
  • 196. To get a copy of this presentation, give me a business card.Monday, August 20, 12
  • 197. To get a copy of this presentation, give me a business card.Monday, August 20, 12