The days of traditional brick and mortar expansion based on predictable ROI has been replaced with fast-paced online expansion at a fraction of the cost but with less certain ROI. How do you define your market and how far do you want to reach? What does success look like for your website -- is a basic customer service tool enough, or do you want a sales generation machine? Michael Brito, author of the book "Smart Business, Social Business," will provide insight into how search engine marketing, web/mobile presence and social media all intertwine from a content perspective. He'll also help identify ways that electrical manufacturers and distributors can make their products stand apart from the competition by leveraging a mix of Internet strategies.
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