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Next-Gen Data Synchronization - October 18, 2012
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Next-Gen Data Synchronization - October 18, 2012

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Prepare your business for the future of information management - Get an inside look into the industry’s new Data Management Platform (DMP). During this webinar, we’ll help you examine your current …

Prepare your business for the future of information management - Get an inside look into the industry’s new Data Management Platform (DMP). During this webinar, we’ll help you examine your current processes and challenges when syndicating data with your trading partners and provide an exclusive demo of how manufacturers can use the DMP, a solution that will differentiate products and gain a competitive advantage. With the DMP, manufacturers can aggregate, syndicate and communicate product information with all their trading partners through one application.


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  • 1. Next-Gen Data Synchronization Prepare Your Business for the Future of Information ManagementReal Solutions. Real Results. © Copyright 2012. All rights reserved. October 18, 2012
  • 2. Speakers/Presenters Introductions Melissa Longnecker, Program Manager - IDEA • 12+ years of experience helping organizations define and achieve strategic goals • Instrumental in development of the Data Management Platform (DMP) and the DMP pilot program Boris Ivanov, Senior Software Developer and Partner – Digital Business Architects (DBA) • 15+ years experience in software development and IT consulting • 10+ years experience in global data synchronization, including work with the GDSN • IDEA partnered with Digital Business Architects to develop software for solutions like IRD CERICOMX ® and the DMP © Copyright 2012. All rights reserved.
  • 3. Agenda DMP for Manufacturers Manufacturer Demo How You Help Your Please type questions here. Distributors Roadmap Conclusion/Q&A © Copyright 2012. All rights reserved.
  • 4. DMP for Manufacturers © Copyright 2012. All rights reserved.
  • 5. The Reality for Manufacturers ENTERPRISE MARKETING Disparate silos of data CUST. SPECIFIC Data may not be consolidatedManufacturers Disparate data silos as a result of: ENTERPRISE • M & A growth MARKETING CUST. SPECIFIC • Custom silos for trading partners • Different company divisions Data may not be standardized, is ENTERPRISE out-of-date or is duplicated across silos MARKETING CUST. SPECIFIC © Copyright 2012. All rights reserved.
  • 6. The Reality for Manufacturers ENTERPRISE MARKETING CUST. SPECIFICManufacturers ENTERPRISE MARKETING CUST. SPECIFIC ENTERPRISE MARKETING CUST. SPECIFIC © Copyright 2012. All rights reserved.
  • 7. The Reality for Manufacturers ENTERPRISE MARKETING CUST. SPECIFIC Samer Shehadeh EDI/eCommerceManufacturers Manager, Cooper Ind. ENTERPRISE MARKETING CUST. SPECIFIC ENTERPRISE MARKETING CUST. SPECIFIC © Copyright 2012. All rights reserved.
  • 8. The Reality for Manufacturers ENTERPRISE MARKETING CUST. SPECIFICManufacturers ENTERPRISE Direct Use just one application MARKETING CUST. SPECIFIC to connect to all partners 2-Way Dialogue ENTERPRISE MARKETING CUST. SPECIFIC © Copyright 2012. All rights reserved.
  • 9. The Reality for Manufacturers Samer Shehadeh EDI/eCommerce ENTERPRISE Manager, Cooper Ind. MARKETING Direct CUST. SPECIFIC 2-Way Dialogue © Copyright 2012. All rights reserved.
  • 10. How You Help Your Distributors © Copyright 2012. All rights reserved.
  • 11. How You Help Your Distributors Why do distributors need product information? Buyers Populate web storefronts Build the foundation for catalogs Train counter sales team © Copyright 2012. All rights reserved.
  • 12. How You Help Your Distributors Improve successful communications between manufacturers and distributors Prioritize and meet distributor deadlines for data requests Distributors send requests to the right manufacturer contacts Send data in the formats that your distributors require © Copyright 2012. All rights reserved.
  • 13. How You Help Your Distributors © Copyright 2012. All rights reserved.
  • 14. How You Help Your Distributors I have a promotion. Can I get X, Y and Z data? Two-way Communications Yes, sending now!Checklist Got it! Data is great! Thanks! Buyers Distributors can communicate specific product requests down to the item level so manufacturers can prioritize and organize requests. © Copyright 2012. All rights reserved.
  • 15. How You Help Your Distributors 12 9 3 6 Manufacturer Data Scraped Provided Data From Websites © Copyright 2012. All rights reserved.
  • 16. The DMP Pilot Program © Copyright 2012. All rights reserved.
  • 17. DMP Benefits Aggregate internal silos of information. Create one version of the truth (supply) Save time and eliminate redundancy by synchronizing data using one platform (supply) Generate an online dialogue around your product data to better understand needs and determine scope (supply & demand) Quickly identify gaps in product information and communicate them to manufacturers (demand) Be specific with your product data requests to help manufacturers prioritize (demand) © Copyright 2012. All rights reserved.
  • 18. Implementation Focus on prioritized business needs to determine scope • 6, 12, and 18 month goals can be established IDEA staff works to review requirements and set up needs • Analysis to determine if new attributes are required Implementations based on your needs and resource availability • Quick start supporting manual entry for some • Detailed planning for M2M connection or multi department planning Training and support provided in initial phases and on-going © Copyright 2012. All rights reserved.
  • 19. Key Roadmap Items Web Services Connection User defined layout options Workflow Additional out of box connections Validation reporting Dashboard enhancements Required updates for Standards © Copyright 2012. All rights reserved.
  • 20. 2012 eBiz ForumConnecting with the DataManagement Platform (DMP)– Josh Given and MelissaThe Road to Automation &the DMP – Jeff Glaeser,Lorraine Mott and SamerShehadeh; Cooper IndustriesHow to Sell the Importanceof Data – Samer Shehadeh,Cooper Industries; Peter Vient, Richard Buzun Award PanelOSRAM SYLVANIA; and Dawn Border States and Cooper IndustriesWright-Perry, MilbankManufacturing. View presentations, videos, andConnecting the Links of the photos from Forum 2012 online atSupply Chain – Jason www.idea-ebizforum.comArchbold, Border States © Copyright 2012. All rights reserved.
  • 21. Conclusion © Copyright 2012. All rights reserved.
  • 22. 2900 Crystal Drive | Suite 500 | Arlington, VA 22202 P 703.562.4600 | F 703.562.4650 | info@idea-esolutions.com www.idea-es olutions .c om dmpinfo@ idea-es olutions .c omWebsite | RSS | LinkedIn | YouTube | Flickr | Slideshare | Twitter #IDEAwebinars © Copyright 2012. All rights reserved.

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