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Yes, you did it! You provided clean data to your customers. While that's a great accomplishment, the job's not done yet. Keeping data clean is an integral part of dissemination of your product information. This presentation discusses one manufacturer's journey of listening to customers, providing the data necessary, validating and correcting errors through the IDW Master Data Tool (formerly the DMP) and Industry Data Warehouse (IDW), and finally implementing an error-proof process to provide clean data the first time, every time.