How to sell the importance of dataSamer Shehadeh – Cooper IndustriesDawn Wright-Perry – Milbank ManufacturingPeter Vient –...
How to sell the importance of data    Three Manufacturers – Three Journeys               © Copyright 2012. All rights rese...
How Howthe Sell theof data     to sell to Sell the Importance of Data   How to importance Importance of Data    Samer She...
Dawn Wright-PerryMaster Data Managerdwright@milbankmfg.com816-410-7343 Retail Channel Raised our Awareness Evolution of ...
How to sell the importance of dataPeter VientOSRAM SYLVANIA Inc.EDI and Data Sync Coordinator• Data is not just internal• ...
How to sell the importance of data                 Questions?                     © Copyright 2012. All rights reserved.
2461 South Clark Street | Suite 450 | Arlington, VA 22202P 703.562.4600 | F 703.562.4650 | info@idea-esolutions.com       ...
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How to Sell the Importance of Data - Samer Shehadeh, Cooper Industries; Peter Vient, OSRAM SYLVANIA; Dawn Wright-Perry, Milbank Manufacturing

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A panel of manufacturers will discuss how they have sold the importance of product data to internal staff to earn the buy-in they needed to move initiative forward for quality enriched and catalog data. Each of these manufacturers are on the journey to get product and pricing groups to understand the value of supplying quality data to the Industry Data Warehouse (IDW). The panelists will share their perspectives of the distributors' need for the data and how that directly comes from the consumer demand. They'll also discuss hwo they obtained the resources needed to support the growing need for quality data.

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How to Sell the Importance of Data - Samer Shehadeh, Cooper Industries; Peter Vient, OSRAM SYLVANIA; Dawn Wright-Perry, Milbank Manufacturing

  1. 1. How to sell the importance of dataSamer Shehadeh – Cooper IndustriesDawn Wright-Perry – Milbank ManufacturingPeter Vient – Osram SylvaniaSeptember 27, 2012 © Copyright 2012. All rights reserved.
  2. 2. How to sell the importance of data Three Manufacturers – Three Journeys © Copyright 2012. All rights reserved.
  3. 3. How Howthe Sell theof data to sell to Sell the Importance of Data How to importance Importance of Data  Samer ShehadehIntroSamer Shehadeh  paragraph. Intro paragraph. Intro paragraph. Intro paragraph. Intro  Cooper Industriesparagraph. Intro paragraph. Intro paragraph. Intro paragraph.  Cooper Industries  EBS Manager EDI/E-Commercethe  EBS create a 1stEDI/E-Commerce“Demote” icon. It will automatically To Manager level bullet, use apply this bullet format and format the text.  Talking Points ● To create a  Talking Points 2nd level bullet, use the Demote icon again. It will automatically § Collaborate with change text size. create a bullet and our customers § Collaborate with our customers § EngageDemoteeducating the business  and again shows 3rd level bullet. § Engage and educating the business § ImportanceFourdata of bullets are available. and seeing the bigger picture ● of levels to our customers § Importance of data to our customers and seeing the bigger picture Use the “Promote” icon to shift the bullet format up one level. © Copyright 2012. All rights reserved.
  4. 4. Dawn Wright-PerryMaster Data Managerdwright@milbankmfg.com816-410-7343 Retail Channel Raised our Awareness Evolution of Submitting Product Data Executive Buy-In Focused Effort with Attribute Schema and Business Process Kiazen’s
  5. 5. How to sell the importance of dataPeter VientOSRAM SYLVANIA Inc.EDI and Data Sync Coordinator• Data is not just internal• Listen to your customers – what are their needs?• Show your internal staff what their data looks like to the external user• Ask your product managers to search for their own products on the web• Where did those images come from?• How do you search for products on the web? What influences your buying decisions?• You must own your own data. © Copyright 2012. All rights reserved.
  6. 6. How to sell the importance of data Questions? © Copyright 2012. All rights reserved.
  7. 7. 2461 South Clark Street | Suite 450 | Arlington, VA 22202P 703.562.4600 | F 703.562.4650 | info@idea-esolutions.com www.idea-esolutions.com © Copyright 2012. All rights reserved.

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