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Hear from one distributor who declares, "I am living the catalog content." Barry Carden, VP and CIO, will share how Mayer Electric built their mobile app and put their eCatalog content on the contractor's smart phone. Manufacturers who populate the Industry Data Warehouse (IDW) with quality content will have an advantage over competitors who have inferior content. Quality content can be quickly improved using the IDW while inferior content can drag a company through months of clean-up and consolidation.