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While search marketing is key to any effective lead generation campaign, that alone can't always provide the insights marketers need to completely target specific audiences with correlating messages. Some keywords, for instance, cannot concretely indicate the intentions of the searcher. Social media advertising, on the other hand, provides deep demographic targeting capabilities, allowing marketers to pinpoint messages to specific audiences. However, social media advertising doesn't always catch prospects at the prime moment when they are searching for a product. This presentation will teach you how you can use search marketing and social media advertising together to identify and capture key prospects primed for purchase.