Social mediafordevelopmenteducators ww 2012
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A presentation about social media for teachers and students at the WorldWise Forum 2012

A presentation about social media for teachers and students at the WorldWise Forum 2012

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  • Please ask questions if there are ANY words or terminology that you are not familiar with!!
  • Openness (accessible, anyone can read and post) Participation (feedback, media/audience divide blurred) Conversation (from 1-many to many-many) Community (of interest, of identity) Connectedness (links to other sites, resources and people)
  • The government is heavily involved in the media and the largest media organizations (namely CCTV , the People's Daily , and Xinhua ) are agencies of the Party-State. Media taboos include topics such as the legitimacy of the Communist Party of China , the governance of Tibet , and Falun Gong . Within those restrictions there is a diversity of the media and fairly open discussion of social issues … The diversity in mainland Chinese media is partly because most state media outlets are no longer heavily subsidized by the government, and are expected to pay for themselves through commercial advertising … Financial incentives are also used to control journalists' behavior … The withdrawal of government media subsidies has caused many newspapers (including some owned by the Communist Party) in tabloids to take bold editorial stands critical of the government, as the necessity to attract readers and avoid bankruptcy has been a more pressing fear than government repression . Television broadcasting is controlled by China Central Television (CCTV), which, with its 16 program channels, is the country's only national network. under the dual supervision of the Propaganda Department , responsible ultimately for media content, and the State Administration of Radio, Film, and Television. CCTV produces its own news broadcasts three times a day and is the country's most powerful and prolific television program producer. It also has a monopoly on purchases of programming from overseas. All local stations are required to carry CCTV's 7 p.m. main news broadcast; an internal CCTV survey indicates that nearly 500 million people countrywide regularly watch this program.


  • 1. World Wise Forum January 2012 Eimear McNally Social Media and Development Education in School Partnerships
  • 2.
    • Introductions
    • What is Social Media?
    • Social Media and Dev Ed- case studies
    • Code of Conduct on Images and Messages
    • Time to explore!
    • Sharing results of exploration
    • Bringing the learning forward
    • CLOSE
  • 3.
    • You, me, us….
    • WorldWise
    • One thing you want to learn about social media for your school partnership...
  • 4. How we communicate has changed! 1-1
  • 5. Mass media (1-many)
  • 6. Social Media: (many-many) Image:
  • 7.
    • Web 1.0:
      • Websites (static)
      • Email.
    • Web 2.0:
      • Architecture that supports Social Media
      • new dynamic websites
      • SLATES: Searchable, Linked, Authors, Tags, Extensions, Signalling.
  • 8. Image:
  • 9. It’s about people having conversations online Image:
  • 10.
    • Its about people having
    • conversations online.
  • 11.
    • Characteristics of various social media tools:
    • Openness
    • Participation
    • Conversation
    • Community
    • Connectedness
  • 12.
    • Blogs
    • Online weblogs or diaries, text/ photos/ video
    • Posts shown in order of date.
    • Liked by search engines
    • Anyone can read and comment and follow
  • 13.  
  • 14.  
  • 15.  
  • 16.
    • Limited number of words- response to one question (e.g. What are you doing now?)
    • You can ask and respond to questions and follow others’ “tweets”.
    • Twitter is the most well-known example
  • 17.  
  • 18.
  • 19.  
  • 20.
  • 21.
    • Allows you to share your own videos
    • You can make your own “channel” on YouTube.
    • You can subscribe to others’ channels
    • Its possible to view your videos in your own website or blog too (embedding)
  • 22.  
  • 23.  
  • 24.
  • 25.  
  • 26.
    • Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser.
    • Schools can use wikis to collaborate on projects
    • Wikipedia is the best known example http://en. wikipedia . org/wiki/Wiki
    • There is also a Wikiversity:
    • http://en. wikiversity . org/wiki/Wikiversity : Main_Page
  • 27.  
  • 28.
    • Connecting with friends and building relations
    • You are represented by your profile
    • You can instant message, share photos, videos, invite people to events, form groups....
  • 29.
    • A “social utility”
    • Combines status updates with photo sharing and event invitations and more (applications)
    • 350m users
    • All ages!
    • Different types of account- personal, page.
  • 30.  
  • 31.  
  • 32.  
  • 33.
    • Ammado
    • TechSoup
    • We are Media
    • UnLTD World
    • OnRoadMedia
    • Beth’s blog
    • Tweetminster
    • TED
    • Transition Towns Ireland Ning
    • Transition Towns wiki
  • 34.
    • Wikileaks
    • Avaaz
    • Kiva
    • You-Tube: Iranian Elections
    • Vimeo Climate Camp TV
    • Google Maps + Texting Disaster Relief (Haiti)
    • Google Maps + other sources (Egypt)
  • 35.
    • Greenpeace Campaign. Aim- to raise awareness of the destruction of habitat of an endangered species- the orang-utan
    • Q’s: What role did the video play in the campaign? How were viewers able to take action to support the campaign? What makes it a good viral video?
    • A critical perspective on this campaign:
    Feb2011 eimear mcnally 2011
  • 36.
    • German Aids Awareness Campaign
    • Q’s: Do you agree or disagree with the campaign strategy? Was it clever or cynical? Would you employ a similar strategy? Why? Why not?
    • See also- Letterbombing on Facebook:
    • Letterbombing
    Feb2011 eimear mcnally 2011
  • 37.
    • A blog by Iranian activists for freedom of speech and free use of the internet
    • Posts cover topics such as:
      • How to evade state filtering of websites
      • Digital censorship
      • Details about physical meetings
      • Support for other populations resisting oppression
    Feb2011 eimear mcnally 2011
  • 38.
    • Huffington Post sold to AOL for $315m… the reaction from independent media:
    Feb2011 eimear mcnally 2011
  • 39.
    • A campaign to raise awareness about the importance of the arts and creativity in Ireland’s future
    • Blog/ website
    • Facebook-
    • Twitter
    • YouTube
    Feb2011 eimear mcnally 2011
  • 40.
    • Dóchas:
    • a set of guiding principles about the use of images and messages in communication
    • Respect for the dignity of the people concerned;
    • Belief in the equality of all people;
    • Acceptance of the need to promote fairness , solidarity and justice .
  • 41. Feb2011 eimear mcnally 2011
  • 42. Feb2011 eimear mcnally 2011
  • 43.  
  • 44.
    • Let go
    • Facilitate conversations- do not control them
    • Involve supporters- don’t own your cause
    • Allow employees to get involved
    • Try things out, be patient
    • Connect online and offline activity
    • Remember it is a TOOL, not a miracle cure
    • Don’t OVERinvest your time- be strategic
    • Engage your community with regularly updated content
  • 45.
    • WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim?
    • WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile?
    • WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation?
    • WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion?
    • WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?)
    • WHERE will I be working? Do I have access to a computer and high quality broadband?
    • HOW many tools do I want to use? How much time per day/ week can I spend on this?
    • HOW will I know that its working? HOW do I measure its value? (link to outcomes)
    • WHICH tool (or tools) is right for me........?
  • 46.
    • Social Network: NING
    • Social Network: Facebook
    • Mini-blogging:Twitter
    • Blogging: Blogger
    • Video: YouTube (Flip camera)
  • 47.
    • What would you like to try?
    • Time to set up and explore the tools
    • Feedback in Jigsaw Groups
      • How easy to use? Accessible?
      • Potential for hosting conversations/ dialogue?
      • Potential barriers?
  • 48.
    • What have you learned from today?
    • How will you use this in your work?
    • What do you still need to learn?
  • 49.
    • What is Social Media:
    • Wikis and Education:
  • 50.
    • KIVA
    Feb2011 eimear mcnally 2011
  • 51.