Social Mediafor Development Educatorsgalwaypres

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  • Please ask questions if there are ANY words or terminology that you are not familiar with!!
  • Openness (accessible, anyone can read and post) Participation (feedback, media/audience divide blurred) Conversation (from 1-many to many-many) Community (of interest, of identity) Connectedness (links to other sites, resources and people)

Transcript

  • 1. Galway, 22/01/2010
  • 2.
    • Introductions
    • What is Social Media?
    • What Types of Social Media are there?
    • BREAK
    • Demonstrations
    • Time to explore
    • LUNCH
    • Feedback
    • How will I use what I have learned?
    • CLOSE
  • 3.
    • Galway OWC
    • IDEA
    • You....
  • 4. How we communicate has changed! 1-1
  • 5. Mass media (1-many)
  • 6. Social Media: (many-many) Image: www.opte.org
  • 7.
    • Web 1.0:
      • Websites (static)
      • Email.
    • Web 2.0:
      • Architecture that supports Social Media
      • new dynamic websites
      • SLATES: Searchable, Linked, Authors, Tags, Extensions, Signalling.
  • 8. Image: http://theplanninglab.typepad.com/
  • 9. It’s about people having conversations online Image: http://compassioninpolitics.wordpress.com/2007/11/
  • 10.
    • Characteristics of various social media tools:
    • Openness
    • Participation
    • Conversation
    • Community
    • Connectedness
    Source: http://www.icrossing.com/articles/What_is_Social_Media_iCrossing_ebook.pdf
  • 11.
    • http://www.slideshare.net/mzkagan/what-is-social-media-2005829
  • 12.
    • Blogs
    • Online weblogs or diaries, text/ photos/ video
    • Posts shown in order of date.
    • Liked by search engines
    • Anyone can read and comment and follow
  • 13.  
  • 14.  
  • 15.  
  • 16.
    • Limited number of words- response to one question (e.g. What are you doing now?)
    • You can ask and respond to questions and follow others’ “tweets”.
    • Twitter is the most well-known example
  • 17.  
  • 18.
    • www.Blogger.com
    • www.Wordpress.com
    • www.Typepad.com
    • www.Twitter.com
  • 19.  
  • 20.
    • www.flickr.com
    • http://picasaweb.google.com
    • http://www.zooomr.com/
  • 21.
    • Podcast is an audio recording online
    • You can subscribe to podcasts to receive weekly episodes, e.g. Radio shows.
    • Podcasts work on RSS technology (really simple syndication!)
    • MacBook owners are in luck! Garageband + iTunes
    • Make your own podcasts:
    • http://www.apple.com/itunes/podcasts/specs.html
    • Frequently asked questions:
    • http://www.ilike.com/faq/garageband/questions/Podcasting
  • 22.  
  • 23.
    • Allows you to share your own videos
    • You can make your own “channel” on YouTube.
    • You can subscribe to others’ channels
    • Its possible to view your videos in your own website or blog too (embedding)
    • www.youtube.com
    • www.vimeo.com
    • www.flickr.com
  • 24.  
  • 25.  
  • 26.
    • http://www.youtube.com/watch?v=7ESApoJpU88&feature=related
    • http://www.vimeo.com/videos/search:climate%20camp
  • 27.
    • Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser.
    • Companies can use wikis to collaborate internally on projects
    • On the public internet Wikipedia is the best known example http://en.wikipedia.org/wiki/Wiki
  • 28.  
  • 29.
    • Connecting with friends and building relations
    • You are represented by your profile
    • You can instant message, share photos, videos, invite people to events, form groups....
    • www.facebook.com
    • www.myspace.com
    • www.bebo.com
    • www.ning.com
    • www.ammado.com
    • www.oneclimate.net/
  • 30.
    • A “social utility”
    • Combines status updates with photo sharing and event invitations and more (applications)
    • 350m users
    • All ages!
    • Different types of account- personal, page. http://www.slideshare.net/amover/jan-2010-facebook-world-and-western-europe
  • 31.  
  • 32.  
  • 33.
    • Ammado http://www.ammado.com/about
    • TechSoup http://home.techsoup.org/pages/about.aspx
    • We are Media http://www.wearemedia.org/
    • UnLTD World http://www.unltdworld.com/
    • OnRoadMedia http://www.onroadmedia.org.uk/
    • Beth’s blog http://beth.typepad.com/beths_blog/
    • Tweetminster http://tweetminster.co.uk/
    • TED www.ted.com
    • Transition Towns Ireland Ning http://transitiontownsireland.ning.com/
    • Transition Towns wiki http://transitiontowns.org/TransitionNetwork/TransitionWiki
  • 34.
    • Mashable http://mashable.com/about/
  • 35.
    • Let go
    • Facilitate conversations- do not control them
    • Involve supporters- don’t own your cause
    • Allow employees to get involved
    • Try things out, be patient
    • Connect online and offline activity
    • Remember it is a TOOL, not a miracle cure
    • Don’t OVERinvest your time- be strategic
    • Engage your community with regularly updated content
    • www.onroadmedia.org.uk
  • 36.
    • Social Network: NING
    • Social Network: Facebook
    • Mini-blogging:Twitter
    • Blogging: Blogger
    • Video: YouTube (Flip camera)
  • 37.
    • What would you like to try?
    • 1 hour to set up and explore one of the tools
    • Feedback after lunch:
      • How would you use this tool in your work?
      • What are the advantages and disadvantages ?
  • 38.
    • What have you learned from today?
    • How will you use this in your work?
    • Create a timeline showing how you will use Social Media tools after today.
  • 39.
    • WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim?
    • WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile?
    • WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation?
    • WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion?
    • WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?)
    • WHERE will I be working? Do I have access to a computer and high quality broadband?
    • HOW many tools do I want to use? How much time per day/ week can I spend on this?
    • HOW will I know that its working? HOW do I measure its value? (link to outcomes)
    • WHICH tool (or tools) is right for me........?
  • 40.
    • IDEA, 5 Merrion Row, Dublin 2
    • www.ideaonline.ie
    • +353 (0)16618831
    • Eimear[at]ideaonline.ie
    Galway One World Centre, Bridge Mills, Dominick Street, Galway www.galwayowc.org +353 (0)91 530590 Info[at]galwayowc.ie