Social Mediafor Development Educatorsgalwaypres

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IDEA Ireland, recentr training events, 22nd Jan 2010, Social Media for Development Education

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  • Please ask questions if there are ANY words or terminology that you are not familiar with!!
  • Openness (accessible, anyone can read and post) Participation (feedback, media/audience divide blurred) Conversation (from 1-many to many-many) Community (of interest, of identity) Connectedness (links to other sites, resources and people)
  • Social Mediafor Development Educatorsgalwaypres

    1. 1. Galway, 22/01/2010
    2. 2. <ul><li>Introductions </li></ul><ul><li>What is Social Media? </li></ul><ul><li>What Types of Social Media are there? </li></ul><ul><li>BREAK </li></ul><ul><li>Demonstrations </li></ul><ul><li>Time to explore </li></ul><ul><li>LUNCH </li></ul><ul><li>Feedback </li></ul><ul><li>How will I use what I have learned? </li></ul><ul><li>CLOSE </li></ul>
    3. 3. <ul><li>Galway OWC </li></ul><ul><li>IDEA </li></ul><ul><li>You.... </li></ul>
    4. 4. How we communicate has changed! 1-1
    5. 5. Mass media (1-many)
    6. 6. Social Media: (many-many) Image: www.opte.org
    7. 7. <ul><li>Web 1.0: </li></ul><ul><ul><li>Websites (static) </li></ul></ul><ul><ul><li>Email. </li></ul></ul><ul><li>Web 2.0: </li></ul><ul><ul><li>Architecture that supports Social Media </li></ul></ul><ul><ul><li>new dynamic websites </li></ul></ul><ul><ul><li>SLATES: Searchable, Linked, Authors, Tags, Extensions, Signalling. </li></ul></ul>
    8. 8. Image: http://theplanninglab.typepad.com/
    9. 9. It’s about people having conversations online Image: http://compassioninpolitics.wordpress.com/2007/11/
    10. 10. <ul><li>Characteristics of various social media tools: </li></ul><ul><li>Openness </li></ul><ul><li>Participation </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Connectedness </li></ul>Source: http://www.icrossing.com/articles/What_is_Social_Media_iCrossing_ebook.pdf
    11. 11. <ul><li>http://www.slideshare.net/mzkagan/what-is-social-media-2005829 </li></ul>
    12. 12. <ul><li>Blogs </li></ul><ul><li>Online weblogs or diaries, text/ photos/ video </li></ul><ul><li>Posts shown in order of date. </li></ul><ul><li>Liked by search engines </li></ul><ul><li>Anyone can read and comment and follow </li></ul>
    13. 16. <ul><li>Limited number of words- response to one question (e.g. What are you doing now?) </li></ul><ul><li>You can ask and respond to questions and follow others’ “tweets”. </li></ul><ul><li>Twitter is the most well-known example </li></ul>
    14. 18. <ul><li>www.Blogger.com </li></ul><ul><li>www.Wordpress.com </li></ul><ul><li>www.Typepad.com </li></ul><ul><li>www.Twitter.com </li></ul>
    15. 20. <ul><li>www.flickr.com </li></ul><ul><li>http://picasaweb.google.com </li></ul><ul><li>http://www.zooomr.com/ </li></ul>
    16. 21. <ul><li>Podcast is an audio recording online </li></ul><ul><li>You can subscribe to podcasts to receive weekly episodes, e.g. Radio shows. </li></ul><ul><li>Podcasts work on RSS technology (really simple syndication!) </li></ul><ul><li>MacBook owners are in luck! Garageband + iTunes </li></ul><ul><li>Make your own podcasts: </li></ul><ul><li>http://www.apple.com/itunes/podcasts/specs.html </li></ul><ul><li>Frequently asked questions: </li></ul><ul><li>http://www.ilike.com/faq/garageband/questions/Podcasting </li></ul>
    17. 23. <ul><li>Allows you to share your own videos </li></ul><ul><li>You can make your own “channel” on YouTube. </li></ul><ul><li>You can subscribe to others’ channels </li></ul><ul><li>Its possible to view your videos in your own website or blog too (embedding) </li></ul><ul><li>www.youtube.com </li></ul><ul><li>www.vimeo.com </li></ul><ul><li>www.flickr.com </li></ul>
    18. 26. <ul><li>http://www.youtube.com/watch?v=7ESApoJpU88&feature=related </li></ul><ul><li>http://www.vimeo.com/videos/search:climate%20camp </li></ul>
    19. 27. <ul><li>Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser. </li></ul><ul><li>Companies can use wikis to collaborate internally on projects </li></ul><ul><li>On the public internet Wikipedia is the best known example http://en.wikipedia.org/wiki/Wiki </li></ul>
    20. 29. <ul><li>Connecting with friends and building relations </li></ul><ul><li>You are represented by your profile </li></ul><ul><li>You can instant message, share photos, videos, invite people to events, form groups.... </li></ul><ul><li>www.facebook.com </li></ul><ul><li>www.myspace.com </li></ul><ul><li>www.bebo.com </li></ul><ul><li>www.ning.com </li></ul><ul><li>www.ammado.com </li></ul><ul><li>www.oneclimate.net/ </li></ul>
    21. 30. <ul><li>A “social utility” </li></ul><ul><li>Combines status updates with photo sharing and event invitations and more (applications) </li></ul><ul><li>350m users </li></ul><ul><li>All ages! </li></ul><ul><li>Different types of account- personal, page. http://www.slideshare.net/amover/jan-2010-facebook-world-and-western-europe </li></ul>
    22. 33. <ul><li>Ammado http://www.ammado.com/about </li></ul><ul><li>TechSoup http://home.techsoup.org/pages/about.aspx </li></ul><ul><li>We are Media http://www.wearemedia.org/ </li></ul><ul><li>UnLTD World http://www.unltdworld.com/ </li></ul><ul><li>OnRoadMedia http://www.onroadmedia.org.uk/ </li></ul><ul><li>Beth’s blog http://beth.typepad.com/beths_blog/ </li></ul><ul><li>Tweetminster http://tweetminster.co.uk/ </li></ul><ul><li>TED www.ted.com </li></ul><ul><li>Transition Towns Ireland Ning http://transitiontownsireland.ning.com/ </li></ul><ul><li>Transition Towns wiki http://transitiontowns.org/TransitionNetwork/TransitionWiki </li></ul>
    23. 34. <ul><li>Mashable http://mashable.com/about/ </li></ul>
    24. 35. <ul><li>Let go </li></ul><ul><li>Facilitate conversations- do not control them </li></ul><ul><li>Involve supporters- don’t own your cause </li></ul><ul><li>Allow employees to get involved </li></ul><ul><li>Try things out, be patient </li></ul><ul><li>Connect online and offline activity </li></ul><ul><li>Remember it is a TOOL, not a miracle cure </li></ul><ul><li>Don’t OVERinvest your time- be strategic </li></ul><ul><li>Engage your community with regularly updated content </li></ul><ul><li>www.onroadmedia.org.uk </li></ul>
    25. 36. <ul><li>Social Network: NING </li></ul><ul><li>Social Network: Facebook </li></ul><ul><li>Mini-blogging:Twitter </li></ul><ul><li>Blogging: Blogger </li></ul><ul><li>Video: YouTube (Flip camera) </li></ul>
    26. 37. <ul><li>What would you like to try? </li></ul><ul><li>1 hour to set up and explore one of the tools </li></ul><ul><li>Feedback after lunch: </li></ul><ul><ul><li>How would you use this tool in your work? </li></ul></ul><ul><ul><li>What are the advantages and disadvantages ? </li></ul></ul>
    27. 38. <ul><li>What have you learned from today? </li></ul><ul><li>How will you use this in your work? </li></ul><ul><li>Create a timeline showing how you will use Social Media tools after today. </li></ul>
    28. 39. <ul><li>WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim? </li></ul><ul><li>WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile? </li></ul><ul><li>WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation? </li></ul><ul><li>WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion? </li></ul><ul><li>WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?) </li></ul><ul><li>WHERE will I be working? Do I have access to a computer and high quality broadband? </li></ul><ul><li>HOW many tools do I want to use? How much time per day/ week can I spend on this? </li></ul><ul><li>HOW will I know that its working? HOW do I measure its value? (link to outcomes) </li></ul><ul><li>WHICH tool (or tools) is right for me........? </li></ul>
    29. 40. <ul><li>IDEA, 5 Merrion Row, Dublin 2 </li></ul><ul><li>www.ideaonline.ie </li></ul><ul><li>+353 (0)16618831 </li></ul><ul><li>Eimear[at]ideaonline.ie </li></ul>Galway One World Centre, Bridge Mills, Dominick Street, Galway www.galwayowc.org +353 (0)91 530590 Info[at]galwayowc.ie

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