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Social Mediafor Development Educators Belfastpres

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  • Please ask questions if there are ANY words or terminology that you are not familiar with!!
  • Openness (accessible, anyone can read and post) Participation (feedback, media/audience divide blurred) Conversation (from 1-many to many-many) Community (of interest, of identity) Connectedness (links to other sites, resources and people)
  • $1.65bn
  • Transcript

    • 1.  
    • 2. Belfast, 03/03/2010
    • 3.
      • Introductions
      • What is Social Media?
      • What Types of Social Media are there? Demonstrations
      • LUNCH
      • Time to explore
      • Feedback
      • How will I use what I have learned?
      • CLOSE
    • 4.
      • Centre for Global Education
      • St. Mary’s University
      • IDEA
      • You....
    • 5. How we communicate has changed! 1-1
    • 6. Mass media (1-many)
    • 7. Social Media: (many-many) Image: www.opte.org
    • 8.
      • Web 1.0:
        • Websites (static)
        • Email.
      • Web 2.0:
        • Architecture that supports Social Media
        • New dynamic websites
        • RSS : Really Simple Syndication
        • SLATES : Searchable, Linked, Authors, Tags, Extensions, Signalling.
    • 9. Image: http://theplanninglab.typepad.com/
    • 10. It’s about people having conversations online Image: http://compassioninpolitics.wordpress.com/2007/11/
    • 11.
      • Characteristics of various social media tools:
      • Openness
      • Participation
      • Conversation
      • Community
      • Connectedness
      Source: http://www.icrossing.com/articles/What_is_Social_Media_iCrossing_ebook.pdf
    • 12.
      • http://www.slideshare.net/mzkagan/what-is-social-media-2005829
    • 13.
      • Blogs
      • Online weblogs or diaries, text/ photos/ video
      • Posts shown in order of date.
      • Liked by search engines- well connected!
      • Anyone can read and comment and follow
      • Possible to subscribe using RSS
    • 14.  
    • 15.  
    • 16.  
    • 17.
      • Limited number of words- response to one question (e.g. What are you doing now?)
      • You can ask and respond to questions and follow others’ “tweets”.
      • Twitter is the most well-known example
      • A virtual watercooler!
    • 18.  
    • 19.
      • www.Blogger.com
      • www.Wordpress.com
      • www.Typepad.com
      • www.Twitter.com
    • 20.  
    • 21.
      • www.flickr.com
      • http://picasaweb.google.com
      • http://www.zooomr.com/
    • 22.
      • Podcast/ vodcast is an audio/ video recording online
      • You can subscribe to podcasts to receive weekly episodes, e.g. Radio shows.
      • MacBook owners are in luck! Garageband + iTunes
      • Make your own podcasts:
      • http://www.apple. com/itunes/podcasts/specs .html
      • Frequently asked questions:
      • http://www. ilike . com/faq/garageband/questions/Podcasting
    • 23.  
    • 24.
      • Allows you to share your own videos
      • You can make your own “channel” on YouTube.
      • You can subscribe to others’ channels
      • Its possible to view your videos in your own website or blog too (embedding)
      • YouTube was bought by Google in 2006... How much?
      • www. youtube .com
      • www. vimeo .com
      • www. flickr .com
    • 25.  
    • 26.  
    • 27.
      • http://www.youtube.com/watch?v=7ESApoJpU88&feature=related
      • http://www.vimeo.com/videos/search:climate%20camp
    • 28.
      • Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser.
      • Companies can use wikis to collaborate internally on projects
      • On the public internet Wikipedia is the best known example http://en. wikipedia .org/wiki/Wiki
      • Also check out: Wikia and wikiHow
      • Which is more accurate- Wikipedia or Encyclopedia Britannica?
    • 29.  
    • 30.
      • Connecting with friends and building relations
      • You are represented by your profile
      • You can instant message, share photos, videos, invite people to events, form groups....
      • www. facebook .com
      • www. myspace .com
      • www. bebo .com
      • www.linkedin.com
      • www.ning.com
      • www. ammado .com
      • www. oneclimate .net/
    • 31.
      • A “social utility”
      • Combines status updates with photo sharing and event invitations and more (applications)
      • 350m users
      • All ages!
      • Open to innovation from members- apps
      • Different types of account- personal, page. http://www. slideshare .net/amover/jan-2010-facebook-world-and-western-europe
    • 32.  
    • 33.  
    • 34.
      • A 3d virtual online world (or collection of worlds)
      • Users represented by Avatars
      • Instant messaging and voice chat
      • Trinity School of Education: Project Murias: http://sl-developmenteducation.wikispaces.com/ and http://www.slideshare.net/Heapgraham/sledcc08-project-murias-presentation
    • 35.  
    • 36.
      • Ammado http://www.ammado.com/about
      • TechSoup http://home.techsoup.org/pages/about.aspx
      • We are Media http://www.wearemedia.org/
      • UnLTD World http://www.unltdworld.com/
      • OnRoadMedia http://www.onroadmedia.org.uk/
      • Beth’s blog http://beth.typepad.com/beths_blog/
      • Website about Social Media: Mashable http://mashable.com/about/
      • Tweetminster http://tweetminster.co.uk/
      • TED www.ted.com
      • Transition Towns Ireland Ning http://transitiontownsireland.ning.com/
      • Transition Towns wiki http://transitiontowns.org/TransitionNetwork/TransitionWiki
    • 37.
      • Education
        • Moodle: http://moodle.org/
      • Webinars- online meetings, e.g.
        • DimDim: www.dimdim.com/
        • WebEx: www.webex.com
        • Voicethread: www.voicethread.com
      • For an overview of online meeting tools see:
      • http://www.techsoup.org/learningcenter/internet/page5975.cfm
    • 38.
      • Social Network: NING
      • Social Network: Facebook
      • Blogging: Blogger
      • Video: YouTube (Flip camera)
      • Other (your suggestions)
    • 39.
      • What would you like to try?
      • 1 hour to set up and explore one of the tools
      • Feedback after lunch:
        • Plus, Minus and Interesting points
    • 40.
      • Let go
      • Facilitate conversations- do not control them
      • Involve supporters- don’t own your cause
      • Allow employees to get involved
      • Try things out, be patient
      • Connect online and offline activity
      • Remember it is a TOOL, not a miracle cure
      • Don’t OVERinvest your time- be strategic
      • Engage your community with regularly updated content
      • www.onroadmedia.org.uk
    • 41.
      • WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim?
      • WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile?
      • WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation?
      • WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion?
      • WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?)
      • WHERE will I be working? Do I have access to a computer and high quality broadband?
      • HOW many tools do I want to use? How much time per day/ week can I spend on this?
      • HOW will I know that its working? HOW do I measure its value? (link to outcomes)
      • WHICH tool (or tools) is right for me........?
    • 42.
      • What have you learned from today?
      • What are you going to do differently starting from tomorrow?
    • 43.
      • IDEA, 5 Merrion Row, Dublin 2
      • www.ideaonline.ie
      • +353 (0)16618831
      • Eimear[at]ideaonline.ie
      Centre for Global Education 9 University Street, Belfast www.centreforglobaleducation.com +44 (0)28 Info[at]centreforglobaleducation.com