This book addresses some common questions and helps marketers understand how to properly incentivize their marketing service agencies.
A thorough guide to how brands should work with marketing services companies to get the best results.
What gets paid for gets done so having the right remuneration model is critical to marketing effectiveness.
This is a "must-have" 40 page iBook, written by Tom Denford & David Indo, global media and marketing experts with 30 years experience working for some of the world's biggest brands and their marketing service agencies.
The Guide to Agency Remuneration tackles the biggest issues facing any marketer and procurement leader working with a creative, media or digital agency.