The ID Comms guide to avoiding an agency pitch details what we think are the main opportunities to avoid calling a pitch and how to still unlock some of the benefits. We have grouped these actions into three areas: Vision, value and accountability.
Following these, we have created a 5-point Media Manifesto for you to use. Feel free to steal this, adapt it and use for your own business. We believe that by having a clear ambition for how your business uses media, you will be in a better position to brief your agency partners and will get more Vision, Value and Accountability as a result.