No other brand has more potential to polarize. Millions people love Apple, and the other millions don’t understand the hype around the «iPhone-Nerds», the «Jesus-Tablet» or Steve Jobs. How can it be that a company that started out of a garage in the Silicon Valley has become the most valuable global technology company of today? The success factors of this incredible triumph has many components: Culture of the sixties and seventies, technology, business model, design, communicaion, leadership and an intellingent brand management. Read in the slideshare-post about how Steve Jobs and Steve Wozniak put the world into a new order. For all of us.