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Idio Meet the Innovators presentation
 

Idio Meet the Innovators presentation

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    Idio Meet the Innovators presentation Idio Meet the Innovators presentation Presentation Transcript

    • We analyse and structure large volumes of unstructured content.This enables better exploitation of your archive, new content products, and better marketing.It allows you to be customer centric and free from previous organisational and technological constraints. Content Supercharged www.idioplatform.com
    • Flickr: B3Photo
    • We currently power over 15million visits per month.We semantically analyse andtrack over 12 million topics.We are 5 years old, and haveoffices in London, Exeter, andSan Francisco.Our clients and partners includethe companies opposite. Content Supercharged www.idioplatform.com
    • Flickr: Merlune
    • CDM Loop Content Supercharged www.idioplatform.com
    • Content volumes are through the roof.Usage data volumes are catching up.The cost of storing content and customerdata is falling.The methodology for categorising contentis maturing rapidly.Automated solutions for recommendationand decisioning are emerging. Content Supercharged www.idioplatform.com
    • Content Superchargedwww.idioplatform.com
    • Increase archive value.Add metadata to your content to allow it to be easily“chunked”, reused and repurposed within multiple digitalproducts.Ensure all newly authored content is future-proofed Content Supercharged www.idioplatform.com
    • Images etc Content Supercharged www.idioplatform.com
    • Aggregate and analyse external content.1. For insight2. For community3. For coverageStart winning digital mindshare (plus search & socialrecognition) in your area of focus.Build cost-effective customer relationships that are scalable,measurable, and valuable. Content Supercharged www.idioplatform.com
    • Content Superchargedwww.idioplatform.com
    • 1. You are a content owner/author/intermediary. Become a content marketer.2. Own your niche. Don’t rely on a legacy brand online. Build authority.3. Don’t be stuck printing books, when content consumption is exploding everywhere else.4. Don’t think you know it all. Become a gateway to knowledge. Content Supercharged www.idioplatform.com
    • www.idioplatform.com0203 239 9366@idioplatformAndrew Daviesandrew.davies@idioplatform.com07790843490@andjdaviesEdward Barrowedward.barrow@idioplatform.com07928518160 Content Supercharged www.idioplatform.com