DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
Presented by David Sadigh, Co-founder of IC-Agency, a leading Luxury Digital Marketing firm based in Geneva.
Place: Campus of Ecole Hôtelière de Lausanne
Online reputation - Virtual presence - Digital identity...
...are becoming critical in the modern business world. The drivers of this new field of management/marketing are consumer empowerment and user generated content, along with the exponential growth of social media. This includes social networking (ex. Facebook and LinkedIn), blogging, podcasts, forums, online press releases, etc.
Today, customers have an increasing influence and voice on companies’ brands, products, services, etc. They use the internet to enhance social interaction through written, video, and audible communication, and companies appear passive in their control of the content generated. As a consequence, understanding how to leverage social media effectively is one of the greatest marketing challenges to address. Social media marketing seems then to be the new marketing channel that all modern companies are looking to in order to realise concrete value from social media from their customers and fans.