Transcript of "Toolbox Process Communication & Collaboration Ppt"
Communication and Collaboration
(Fostering Interregional Exchange in ICT Technology Transfer)
Communication & Collaboration tools
Collaboration of people from different teams, institutions or companies
Technology Transfer involves different persons: researchers, TT officers,
lawyers, companies, …
Inter- and intra-team collaboration needs usable tools
One-way communication vs. Interactive communication tools
Challenge: Implement tools
that minimise collaboration efforts
that are used without time consumption
that are up to date
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Process Communication & Collaboration
can be defined as the process of sending and receiving information among
people. Shannon’s model is often described as the beginning of modern
communication theory as it fits for interpersonal communication as well as
to mass communication.
Channel Receiver Destination
Adaption of Shannon’s Communication Process
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Information source: e.g. a person who creates a message.
Message, sent by the information source and received by the destination.
Transmitter: can be a medium (e.g. telephone) but also the sound of the voice in face-to-
Signal, which flows through a channel, e.g. electronic signals, radio waves, or words and
pictures in a book.
Channel: The most common channels are air, light, electricity, radio waves, paper, and
Noise, in the form of secondary signals that obscure or confuse the signal carried.
Receiver: Originally, the receiving telephone instrument. In face to face communication a
set of ears (sound) and eyes (gesture). In television, several layers of receiver,
including an antenna and a television set.
Destination: Presumably a person who consumes and processes the message.
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Derived from the Latin word “collaborare” meaning: to work jointly with
Today: joint efforts and inputs from different people in a working
Current trends in Collaboration:
new internet technologies have created a new kind of “mass collaboration”
Basis: improvements like high speed internet, wireless connection and web-
based collaboration tools like wikis or blogs.
People from all over the world can efficiently communicate and share ideas
One impressive example of this mass collaboration is the online
“Wikipedia”, where thousands of people contributed to currently 14 billion
articles in more than 260 languages.
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Communication & collaboration for
technology transfer process
Key issue for technology transfer, especially
• between researchers (common research project)
• between researchers and TTO (evaluating transfer opportunities)
• between researchers and companies (evaluating cooperation possibilities).
Communication & collaboration tools can be used to address the
• Raising awareness for technology transfer topics within research
• convincing researchers to come forward with their ideas/technologies and
• possibly considering starting up their own venture.
There is a close connection of the topic “communication and
collaboration” and the topic “Networking and clustering”
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Tools for Collaboration
MFG internal communication and
collaboration tools consists of:
MFG Intranet: central platform for internal information
MFG InnovationWIKI: MFG knowledge pool
CRM: Community Relationship Management tool
Pidgin: instant messaging system
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MFG knowledge management – Overview
MFG Intranet Community Relationship Management
central platform for relevant The linkage between contacts
news and documents or projects
used at least once a day Active participation and
Participation of everyone up to date data
allowed and expected
Instant Messaging Tool
MFG InnovationWIKI Can reduce internal phone calls
and emails with little content
knowledge pool for relevant
topics and trends Widely accepted: about 2/3 of
staff uses the instant
Currently more than 1.600 messaging tool every day
Consideration as optional tool,
Used by every employee which can integrated into daily
work according to his/her needs
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Collaboration Setup for Research – CoCoNut
CoCoNut = an internal IBBT project involving researchers from many
domains & backgrounds (sociologists, economics, engineers, law
researchers, mathematicians, etc.)
“research the ways in which IBBT researchers work and interact, design
the ideal collaboration/sharing environment to work efficiently while
being geographically spread.”
MyBBT = The implementation of the coconut findings
“Smart, interactive, attractive collaboration & knowledge sharing
platform for IBBT researchers and partners”
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CoCoNUT – Idea
It established was established, because
• IBBT is a decentrally structured organisation
- 900 researcher spread over 5 universities and many more campuses.
- Equal amount of research partners in industry
• There was no common work space before MyBBT
- Projects did have separate, closed collab websites
- This means: no knowledge sharing cross projects, no overview for senior
people that participate in more than 1 project
- Hence: little or no tools for knowledge sharing.
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CoCoNut – Impact
Most added value for seniors, who need overview and dashboards
When everybody uses the tool in the right way we should be able to:
• Provide a single source of info regarding IBBT projects to our researchers
• Have one single point of entry for all IBBT related questions that are not publically available
• Have clear processes and practices defined and documented
• Have a good way to communicate to the IBBT community, or segments of it.
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Don Tapscott, Anthony D. Williams: Wikinomics: How Mass Collaboration
Changes Everything, 2006
Link to bibliography
Link to code book
Link to relevant websites
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