FITT Toolbox: Network Management


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Professional tools for cluster or network management are more important than ever as the management plays a decisive role for the success or the failure of a cluster initiative/network. Today there are no general cluster/network management methods available to optimize the management. The presented practices use the Balanced Scorecard method which gives the mangers a tool to professionalize the management and to monitor activities including measuring successes.

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FITT Toolbox: Network Management

  1. 1. Network Management FITT– Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.euExcept where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  2. 2. Cluster and NetworkCluster DefinitionA cluster is a geography proximate group of interconnected companiesand associated institutions in a particular field, linked by commonalitiesand complementarities”. (M.E. Porter)Network DefinitionA network is a formal or informal organisation that facilitates the exchangeof information and technology and fosters various kinds of co-ordinationand collaboration.2 | April 2011 Network Management
  3. 3. Overview: Network Management Network and cluster management tools are included in the FITT Toolbox Both are a channel for knowledge transfer Relevance of networks and clusters for economic growth is undoubted A lot of efforts have been taken to start cluster initiatives, often with support of public money Strong need for professional management tools Strong need for monitoring efforts and results3 | April 2011 Network Management
  4. 4. Requirements for the Development of professional Cluster Management ToolsFostering Collaboration Foster processes within networks & clusters: Members need to be in an atmosphere for intense collaboration and frequent exchange of knowledgeMonitoring & Evaluation Very important in order to identify successful actions and activities without impactLearning Effects Learning effects have to be activated by the management tools as they allow a systematic view on the processes Growing experience in cluster management4 | April 2011 Network Management
  5. 5. Tools for Cluster ManagementMonitoring Tools (Network Management Scorecard & Cluster ManagementScorecard): Instrument to measure the performance of cluster initiatives and networks Successful actions and activities without impact can be identifiedCluster Handbook (Cluster Manual): Interactive tool to document the experiences of cluster managers Every cluster manager is invited to write articles, definitions and experiences; the community can discuss the content in interactive forumsCollaboration Tools: Online Collaboration Platform (Cluster Collaboration Platform)& Matchmaking Event (Research meets Business) Online browser based collaboration platform for interaction and collaboration Event for matching technologies with enterprises’ needs5 | April 2011 Network Management
  6. 6. Parts of the Process: Monitoring Tools Balanced ScorecardAim Professionalize cluster management Allow effective monitoring and evaluation of activities Show and visualize effects of cluster managementElements Define vision Define actions and targets Monitor and evaluate 2 Practices: Tudor’s Network Management Scorecard and MFG’s ClusterManagement Scorecard6 | April 2011 Network Management
  7. 7. Parts of the Process: Network Management Scorecard – 3 Steps Approach NSC Suite 1: Strategic vision NSC Suite 2: plan of action Values Identification of « we are » activities Strategic objectives « we want to » Planification Operational objectives « we have to » Priorisation Strategic map Plan d’action7 | April 2011 Network Management
  8. 8. Parts of the Process: Cluster Management ScorecardStep 1: Checking the strategyStep 2: Define the structureStep 3: Set objectives,targets & strategic initiativesStep 4: ImplementationStep 5: Learning effects 8 | April 2011 Network Management
  9. 9. Parts of the Process: Cluster ManualAim Collection of up to date information on cluster management Allow contributions Offer a nice package of information: wiki, audio, news, etc.Elements Guide in wiki format Overview on instruments Additional features: audio contributions9 | April 2011 Network Management
  10. 10. Parts of the Process: Cluster ManualCluster Manual: Summary of News, events and Audio contributions:Help for cluster instruments for literature from the interviews withmanagers cluster managers cluster world cluster experts 10 | April 2011 Network Management
  11. 11. Parts of the Process: Cluster Collaboration Platform Central Platform for cluster managers Many functions for collaboration and exchange Structure of the Platform: Cluster Manual News & Community Monitoring Tool see Practice Cluster Manual see Practice Cluster Management Information Scorecard11 | April 2011 Network Management
  12. 12. Parts of the Process: Research meets Business Matching technologies with enterprises’ needs Format of matchmaking event, organised by a research organisation on a scientific topic and directed to SMEs.During this event, enterprises have access to a short review of the R&D in their field and to researchers via individual meetings.The goal is twofold : trigger partnerships and technology transfer and position the research centre as a reference in the sector.This practice presents : • the format (programme, speakers, target group, communication material) • the action plan from idea to implementation • conclusions of the organizers Research meets Business 12 | 02.2011
  13. 13. Suggested ReadingsMichel Porter: The Competitive Advantage of Nations, NY: Free Press, 1990Michel Porter: Clusters and New Economics of Competition, Harvard BusReview, Nov.-Dic, 1998.13 | April 2011 Network Management