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IP Management                              FITT– Fostering Interregional Exchange in ICT Technology Transfer –            ...
Process in general What is the ‘process’? IP management is about the way an organisation  handles it’s IP through differe...
IP Management In relation to the technology, the business and legal aspects    respectively, the following process’ within...
IP Management                                              Business                                                       ...
IP Management IP management process is characterized by the following topics, and    further described or illustrated by g...
IP Management IP management process is characterized by the following topics, and   further described or illustrated by gi...
Pro’s & Cons Pro’s     • All see the need of a training program for IP     • Licensing is a key strategy in research-inte...
Pro’s & Cons Cons     • Top three challenges are budget constraints, lack of objective metrics (still         too much vo...
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FITT Toolbox: IP Management

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IP management is about the way an organization handles it’s intellectual property through different processes of protection, valuation and exploitation. For each process complementary strategies apply, guaranteeing the best choice of commercializing the IP portfolio. The process of protection considers patenting amongst others. During the process of valuation the technology can be evaluated by quantitative or qualitative approach or as a combination of both. How to bring the technology to the market, how to create business etc. are questions that are dealt with during the exploitation process.

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Transcript of "FITT Toolbox: IP Management"

  1. 1. IP Management FITT– Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.euExcept where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  2. 2. Process in general What is the ‘process’? IP management is about the way an organisation handles it’s IP through different processes of protection, valuation and exploitation. For each process complementary strategies apply, guaranteeing the best choice of commercializing the IP-portfolio. Strengths & Weaknesses? In a fast moving sector as ICT it is not always easy to defend a proper IP management. Patenting strengthens position but takes time, while other types of protection (besides secrecy) are often less known. Most of the efforts go to awareness creation. Best Practices in Activity process’ protection – valuation – exploitation2 | 03/2011 IP Management
  3. 3. IP Management In relation to the technology, the business and legal aspects respectively, the following process’ within IP management are identified 1. Protection Strong technology – legal interaction 2. Valuation Business Strong technology – business interaction 3. Exploitation IP Management Strong business – legal interaction Technology Legal3 | 03/2011 IP Management
  4. 4. IP Management Business Sell, license, spin-off Financial modeling IP landscape Triangulation Freedom To Operate VALUATION EXPLOITATION STANDARDIZATION & CERTIFICATION PROTECTION Technology Legal Awareness Disclosure-Protection Patent, copyright, trade secret...4 | 03/2011 IP Management
  5. 5. IP Management IP management process is characterized by the following topics, and further described or illustrated by given Best Practices (BPs) and Cases 1. Protection - Awareness creation BP Laboratory notebook - Consider Disclosure-Protection issue - Protection means: patent, copyright, trade secret BP software patents BP Charter for IP and TT 2. Valuation - Financial modeling - Triangulation, i.e. a combination of three valuation methods BP Valuation methods Cases: LUF Patent Valuation, A Valuation tool5 | 03/2011 IP Management
  6. 6. IP Management IP management process is characterized by the following topics, and further described or illustrated by given Best Practices (BPs) and Cases 3. Exploitation BP FOSS Licensing - Business models, e.g. sell, license, spin-off - Freedom To Operate study BP Exploitation Scenarios - IP landscape, e.g. red sea versus blue ocean strategy Cases: Open source business case, Ideal TT case 4. Standardization & Certification Cases: standardization in media formats, Assessment Methodology Transfer Case6 | 03/2011 IP Management
  7. 7. Pro’s & Cons Pro’s • All see the need of a training program for IP • Licensing is a key strategy in research-intensive organisations for increasing revenue and controlling technology development • IP is a bargaining chip in negotiating access to technology • The ICT-value chain or network makes it difficult to keep new technology secret for long, making IP protection more important • Retain control of technology is more and more a HR issue. • Management tools are critical to support IP programs, including capabilities to support portfolio management, procurement work flow, product/IP alignment, invention capture, and licensing management • Define stakeholders: R&D manager, CTO, VP R&D, IP Attorney/Patent Counsel, Chief IP Counsel, Marketing -> cross functional IP team7 | 03/2011 IP Management
  8. 8. Pro’s & Cons Cons • Top three challenges are budget constraints, lack of objective metrics (still too much volume-based instead of value-based) and lack of understanding the importance of IP • No one commercial management tool stands out; many develop an internal solution • Patenting remains a major obstacle to establishing technology standards8 | 03/2011 IP Management

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