FITT (Fostering Interregional Exchange in ICT Technology Transfer)
Business Modeling stands as a process to design a sustainable business model . This process is in essence a way to promote a business culture in a research context and a set of tools to facilitate the design of a business model.
We describe best the business modeling effort in a 3 step process:
A business model (BM) , the outcome of this process, is a representation of how an organization makes money, or intends to. It is sustainable when each of its stakeholders is willing to further the business relationship it entails.
Based on: http://www.businessmodelalchemist.com/2008/07/what-is-business-model-2.html
The first step to business modeling is aims at creating awareness around the starting Technology Transfer effort, in order to mobilize the most relevant people.
sets the scope of the technology transfer work, and
assembles the best team to make the right business choices
the sole TTO team @ Imperial College (see practice “ Business model decision ”)
An ad-hoc team of market and innovation experts @ Tudor (see “ Business model design ”)
This steps is lightly addressed in the practice “business model design”, that proposes a structuring framework. Awareness creation is a main topic of the Human Resource Management activity in FITT Toolbox.
The Design step of the business model design process aims at researching, generating and testing viable business model options, and selecting a good one to pursue the Technology Transfer effort with.
A set of techniques supporting this step are described in the Business model design practice
How to better work jointly with industry contacts is illustrated by the Entrepreneur In Residence program, part of the Business model decision practice .
The manage step of our process aims at
implementing the business model prototype in the field and
adapting it in response to the market evolutions.
Is it the daily work of executives to manage the business. Strategic concerns of the 2 business model practices ( Business model design practice & Business model decision practice ), and IP management concerns of the IP Management activity in the FITT toolbox come in handy.
The SIRUNA business case provides an example of a business model managed to exploit open source software (see “ Open source business model ”).