Social media pavilion media relations - icsc

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Social media pavilion media relations - icsc

  1. 1. Social Media & PRUsing Social Media to engageJournalists
  2. 2. Agenda• Media Relations - Defined• Using Social Media to develop Media Lists• Engaging the Media via Social Media Channels
  3. 3. Media Relations• Managing the relationship between your company and the media• How you interact with the media is very important• Social Media is an important tool to engage the media
  4. 4. Media List Development• Research key journalists, publications & bloggers• Use list/group functions• Make sure your bio indicates who you are and what you do
  5. 5. Twitter• Follow Journalists, Editors, Publications• Retweet (RT) or @Reply to posts that are relevant• Make it easy for them
  6. 6. Facebook• Follow Media Outlets• Comment on posts that are relevant• Don’t stalk reporters – Facebook tends to be more personal
  7. 7. Follow-Up• Respond quickly – reporters are always on deadline• Respond – even when you can’t answer their question
  8. 8. RESOURCES - Publications @SCTNews @Retail Traffic @ICSC @ICSC @GlobeStCom @WSJRealEstate @Bisnow @NRFNews @SREBusiness @TheCoStarGroup

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