Smp steve preso

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Smp steve preso

  1. 1. Building aGreat App
  2. 2. Why Mobile?Here’s why…✔ 44% of all searches over Christmas 2011 where on mobile devices✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011✔ Mobile will overtake PC web access by 2013, 2014?..Soon!✔ 50% of marketing decision makers use it nowPERFECT tool to enhance in-mall experience and build a loyal shopper
  3. 3. What makes a great app?Native or Mobile Web – does not matter!In Mall promotionMulti channel messagePromotion contentInteractionInnovationIntegration
  4. 4. Simple = EffectiveToronto Eaton Centre AppDirectory, Map, Events, PromotionsFavorites, One touch calling, ServicesNamed Great Canadian App by AppleICSC Award WinnerTop RatedOn TV Ads ApplePromotions viewed 350,000 times!
  5. 5. What’s PossibleIn location campaignsReal-Time Local Product Search - by RetailigenceiFind Santa promotion to increase traffic to retailersAttracted large number of familiesIncreased APP Usages through out the Black Friday weekendShoppers stayed longer by linking Restaurants & RetailersRetailers acquired first time customers
  6. 6. What’s ComingmCommerce & LoyaltyMedia RevenueTransaction RevenueGreat Platform to Launch LoyaltyCreative rewards that drive the shopper behavior

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