Smp linked in

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  • Smp linked in

    1. 1. LinkedInB2B Social Networking
    2. 2. Getting to know...
    3. 3. Why LinkedIn?• Networking• Answers• Apps• Targeted advertising• LinkedIn Mobile
    4. 4. Networking• Helps organize your network• Connect with companies and people to growyour network• Join industry groups, follow companies
    5. 5. Answers• Ask — Faced with a challenge? Find solutions• Answer — Become a resource and “expert”• Post 2 answers per week and build credibility
    6. 6. Apps• Increase engagement and search• Great apps: • My Travel • WordPress • SlideShare (recently bought by LinkedIn) • Real Estate Pro
    7. 7. Targeted ads• LinkedIn’s advertising platform• Drives traffic to your landing page, group page, etc.• Promote a variety of products, service• Target by geography, job function, job title,LinkedIn group, industry• Ability to track click through rate, cost perconversion
    8. 8. LinkedIn Mobile• Free app• Easy contact sharing• Meeting intelligence• Bump functionality• Stay connected from anywhere
    9. 9. Best practices1.) Connect with 5 current or former associates on the same day, once a week2.) Over the course of a month, join 15 groups3.) Start a discussion in each group for the first 5 days after you join4.) Answer questions in the “Answers” section twice a week5.) Create an advertisement6.) Incorporate apps to give your profile life7.) Repeat these steps — Stay consistent

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