Blogging 101:Compelling contentand a loyal audience
What is a blog?• Comes from a blend of “web” and “log”• Online publication that is constantly evolving —Keeps website fres...
Should I have one?• Do you want one?• Can you keep it alive?• Treat it like a baby, a puppy or a potted plant
Quantitative Benefits• 55% more website visitors per month• 97% more inbound links to your website• Increased SEO: 434% mo...
Qualitative Benefits• Thought leadership — Become an “expert”• Employee empowerment• Valuable brand extension• Opportunity...
Before you start• Create a visual identity and voice• Create a blogging team• Outline a process for content creation and r...
Content is everything• Stay within your brand• Frequency is key• Provide value to the reader• Package your content neatly•...
Engage — Be social!• Call to action• Respond to feedback• Listen elsewhere and engage• Bring real life discussions online
Generate traffic• Website homepage• Email signup / RSS feed• Leverage social media platforms, industrynewsletters and publ...
Tips & Tricks• Seek out your audience• Comment everywhere (in a meaningful way)• Find content opportunities• Pound SEO key...
Smp blogging
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Smp blogging

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  • Smp blogging

    1. 1. Blogging 101:Compelling contentand a loyal audience
    2. 2. What is a blog?• Comes from a blend of “web” and “log”• Online publication that is constantly evolving —Keeps website fresh• Centered on specific editorial categories and topics
    3. 3. Should I have one?• Do you want one?• Can you keep it alive?• Treat it like a baby, a puppy or a potted plant
    4. 4. Quantitative Benefits• 55% more website visitors per month• 97% more inbound links to your website• Increased SEO: 434% more indexed pages
    5. 5. Qualitative Benefits• Thought leadership — Become an “expert”• Employee empowerment• Valuable brand extension• Opportunity to provide rich, fresh content• Drives traffic to other social media platforms
    6. 6. Before you start• Create a visual identity and voice• Create a blogging team• Outline a process for content creation and review• Conduct a content inventory• Generate a content calendar• Always drive traffic to and from your social mediaplatforms
    7. 7. Content is everything• Stay within your brand• Frequency is key• Provide value to the reader• Package your content neatly• Look to add video and photos
    8. 8. Engage — Be social!• Call to action• Respond to feedback• Listen elsewhere and engage• Bring real life discussions online
    9. 9. Generate traffic• Website homepage• Email signup / RSS feed• Leverage social media platforms, industrynewsletters and publications, even yourcompany newsletter• Promote key influencers
    10. 10. Tips & Tricks• Seek out your audience• Comment everywhere (in a meaningful way)• Find content opportunities• Pound SEO keywords, write strong headlines• Photos, videos, infographics• Review analytics often

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