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Smp blogging

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  • Transcript

    • 1. Blogging 101:Compelling contentand a loyal audience
    • 2. What is a blog?• Comes from a blend of “web” and “log”• Online publication that is constantly evolving —Keeps website fresh• Centered on specific editorial categories and topics
    • 3. Should I have one?• Do you want one?• Can you keep it alive?• Treat it like a baby, a puppy or a potted plant
    • 4. Quantitative Benefits• 55% more website visitors per month• 97% more inbound links to your website• Increased SEO: 434% more indexed pages
    • 5. Qualitative Benefits• Thought leadership — Become an “expert”• Employee empowerment• Valuable brand extension• Opportunity to provide rich, fresh content• Drives traffic to other social media platforms
    • 6. Before you start• Create a visual identity and voice• Create a blogging team• Outline a process for content creation and review• Conduct a content inventory• Generate a content calendar• Always drive traffic to and from your social mediaplatforms
    • 7. Content is everything• Stay within your brand• Frequency is key• Provide value to the reader• Package your content neatly• Look to add video and photos
    • 8. Engage — Be social!• Call to action• Respond to feedback• Listen elsewhere and engage• Bring real life discussions online
    • 9. Generate traffic• Website homepage• Email signup / RSS feed• Leverage social media platforms, industrynewsletters and publications, even yourcompany newsletter• Promote key influencers
    • 10. Tips & Tricks• Seek out your audience• Comment everywhere (in a meaningful way)• Find content opportunities• Pound SEO keywords, write strong headlines• Photos, videos, infographics• Review analytics often

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