Smp b2 b case studies

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Transcript

  • 1. B2B Social Media5 examples that prove itcan work for you
  • 2. Social Media #b2b• Drives traffic to website, generates lead• Can be more cost efficient than traditional marketing• Audiences starting to expect it• Extend your brand in new ways• Even in B2B setting, the conversations are taking place(with or without you)
  • 3. • American Express — huge company withhuge social ambition• Already owned a large piece of smallbusiness market but...• IDEA: If we help them grow, we’ll go too• OPEN Forum: A platform to provide smallbusinesses with knowledge, tools,networking and resources
  • 4. • OPEN Forum: Both a blog and an onlinecommunity• More than 1 million unique visitors• More than 18,000 members• Immeasurable thought leadership
  • 5. • Supply chain management company• Wanted to experiment with social media for newbusiness development• Started safe on LinkedIn and Twitter ... evolved quickly• Took on ambitious social community project• Launched hysterical web video series
  • 6. • Online community has more than 6,200members• More than 60 hilarious videos• 2.7x more website traffic• 3.2x more leads• Made supply chain management interesting
  • 7. Social media for #CRE• Industry has long used self-promotion as a sales/marketing strategy• Make relationships online -> Take conversationoffline• Mix of social media tools bring brokers/companiesnew business leads
  • 8. CRE Brokers• Duke Long (The Duke Long Agency) — Popularblog is very content heavy, making it incrediblysearchable• Barbi Reuter (PICOR) — Using blogging, LinkedIn,Google+ and Twitter on behalf of her company• Patrick Braswell (Scotland Wright Associates)— Atlanta broker used SEO to become #1 searchresult for “Atlanta Office Space”
  • 9. • @WalmartLabs launches entrepreneurial contestaimed at promoting small business• Launches same day as “American Idol”• An experiment with the idea that it could bereplicated with lessons learned
  • 10. • “Get on the Shelf” goes viral• Average of 55,000 votes per day• 92,000 site visits daily during the contest• Winners: Humankind bottled water, SnapIteyeglass repair kit, PlateTopper
  • 11. • Correction tape not exciting... but thiscampaign is• During the back-to-school time,Tipp-Ex wanted to make a splash• “Rewrite the story”• More than 19.6 million views, 51,000subscribers, increase of 30% in sales
  • 12. http://www.youtube.com/user/tippexperience