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The 5 Pillars of aSocial MediaStrategyCreating a ComprehensiveSocial Media Plan
The Five Pillars of Social Media
 SEO (Search Engine Optimization)                    d us                                                  move t        ...
 Industry research Industry blogs PR Merchant story telling PR
 Industry news Corporate events PR Events   – Custom hashtags Deals and promotions                   tweet           ...
   Industry and company news   PR   Recruiting   New Timeline feature                                                 ...
 Company profile Enhanced people profiles   – Create robust summary   – List available properties   – Add skill sets   –...
 Merchant story telling Customer story telling
The 5 Pillars of Social MediaCommunity Engagement is KingCreating a comprehensive social media strategy for both B2B and B...
Q&A
Five pillars social_media_powerpoint_final
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Five pillars social_media_powerpoint_final

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Transcript of "Five pillars social_media_powerpoint_final"

  1. 1. The 5 Pillars of aSocial MediaStrategyCreating a ComprehensiveSocial Media Plan
  2. 2. The Five Pillars of Social Media
  3. 3.  SEO (Search Engine Optimization) d us move t forts – Keyword development S EO ef t of 20 firs u to 4 o itions – Custom landing pages pos SEM (Search Engine Marketing) – PPC (Pay Per Click) SEO – Keyword development SEM – PPC: sponsored stories
  4. 4.  Industry research Industry blogs PR Merchant story telling PR
  5. 5.  Industry news Corporate events PR Events – Custom hashtags Deals and promotions tweet s st 1,000 people PR (NY Times) • Almo ng 4,000 i ers •F ollow ,000 follow st 4 • Almo
  6. 6.  Industry and company news PR Recruiting New Timeline feature s 7,00 0 like Almost Events Promotions Actionable posts engage the community Utilize Facebook Insights
  7. 7.  Company profile Enhanced people profiles – Create robust summary – List available properties – Add skill sets – Join groups – Connect to Twitter Keyword integration
  8. 8.  Merchant story telling Customer story telling
  9. 9. The 5 Pillars of Social MediaCommunity Engagement is KingCreating a comprehensive social media strategy for both B2B and B2C marketing initiativesgoes beyond simply having a brand presence in the many different social media channelsavailable today. One must fully understand how to build an online community, successfullyengage with that community in order to sustain it, and then convert that community intopaying customers.
  10. 10. Q&A
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