Transcript of "Building a great mobile app mobile fringe"
Building aGreat App
Why Mobile?Here’s why…✔ 44% of all searches over Christmas 2011 where on mobile devices✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011✔ Mobile will overtake PC web access by 2013, 2014?..Soon!✔ 50% of marketing decision makers use it nowPERFECT tool to enhance in-mall experience and build a loyal shopper
What makes a great app?Native or Mobile Web – does not matter!In Mall promotionMulti channel messagePromotion contentInteractionInnovationIntegration
Simple = EffectiveToronto Eaton Centre AppDirectory, Map, Events, PromotionsFavorites, One touch calling, ServicesNamed Great Canadian App by AppleICSC Award WinnerTop RatedOn TV Ads ApplePromotions viewed 350,000 times!
What’s PossibleIn location campaignsReal-Time Local Product Search - by RetailigenceiFind Santa promotion to increase traffic to retailersAttracted large number of familiesIncreased APP Usages through out the Black Friday weekendShoppers stayed longer by linking Restaurants & RetailersRetailers acquired first time customers
What’s ComingmCommerce & LoyaltyMedia RevenueTransaction RevenueGreat Platform to Launch LoyaltyCreative rewards that drive the shopper behavior
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