KHCP Mission Statement• Contributing to a modern, thriving horticultural production and distribution network.• Supplies safe and affordable food to all Kenyans.• Substantially increases incomes for 200,000 farmers.• Improves the livelihoods of 200,000 rural household members.• Exploits untapped local & regional markets.• Maintains European market share for fresh produce.• Develops new value-added products.
Our approach•Implemented in cooperation with Kenyan privateand public sector partnersPrimary Goal•Achieve a highly competitive Kenyan horticultureindustryHow? Through;•Enhanced productivity•Increased value-addition•Improved value-chain coordination, marketing, andtrade promotion•Improved business environment, and institutionalcapacity
KHCP Objectives•Maintaining and increasing exportsof horticultural products throughsmallholder compliance withinternational quality standards.•Improving domestic markets byincreasing horticultural productivity.•Developing and commercializingnew crops and processed productsfor smallholders.
KHCP’S Approach to Gender and Youth•Actively encourage women and youth to participate•Targets 200,000 beneficiaries, 50-60% women•Introduction of technologies and crops that are genderfriendly across the entire value chain•Subcontracting two specialist organization to provide BDStrainings on gender and youth i.e. DTS and Making Centsinternational
MAPPING THE VALUE CHAIN Retail Trade Supermarkets, Open-air markets, Green Grocers FinancialWholesale Trade Local Markets Export Companies Regional Markets Institutions, NGO’S, KEBS, MOH, Kenya Revenue Authority, BDS Processing Micro- Large-Scale providers Processors Processors IntermediariesBulking, Sorting & Distribution MOA, NGO’s, Primary Smallholder Producer Groups Production Farmers Research Institutions Supply of e.g. KARI, Nursery inputs Input Associations Suppliers
THE MOST CRITICAL GENDER-BASED CONSTRAINTS IDENTIFIEDAt the processing level…•Social conditions restrict employment opportunities forwomen in senior management and technical positions inprocessing firms.•Perceptions about appropriate work for men and womenconstrain opportunities in factory/processing positions.•Married women lack access to the proceeds from high valuehorticulture crops (example passion fruits).
EVIDENCE OF THESE CONSTRAINTS•Hired a man factory manager to oversee other men andwomen factory workers because “men will not listen towomen managers.”•Women are 90% of casual laborers and men make up 10%of casual laborers.•Married men collect proceeds from passion fruit sales.
IMPACT OF CONSTRAINT•Sex segmentedemployment patternsreduce efficient allocation oflabor.•Supplies of horticulturecrops (example passionfruits) is reduced or irregularthereby reducing thecompetitiveness of the valuechain.
POTENTIAL SOLUTIONS•Develop innovative payment schemes to ensure thatmarried women producers receive returns from theirlabor.