Web2day - Crowdfunding fact and trends

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Thomas BIDAUX's presentation from Web2Day 2014 in Nantes on the current trends for crowd funding in the tech space.

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Web2day - Crowdfunding fact and trends

  1. 1. W E B 2 D A Y – N a n t e s – J u n e 2 0 1 4 FAC T S AN D T R E N D S : W h a t a r e t h e r e a l o p p o r t u n i t i e s o f f e r e d b y c r o w d f u n d i n g ? THOMAS BIDAUX
  2. 2. Online Games Consulting & Services SPEAKER INTRO I AM A LITTLE OBSESSED BACKED 93 PROJECTS
  3. 3. Online Games Consulting & Services DATA ANALYZED Data is collected automatically from kickstarter.com Data mining provided by Potion of Wit The OUYA has been re-classified as Technology/Hardware Include projects that ended after 1st of Jan 2013 Include projects that ended before 1st of Jun 2014 Non-USD figures are converted using a flat rate: METHODOLOGY 1 GBP = 1.60 USD 1 CAD = 0.94 USD 1 AUD = 0.90 USD 1 NZD = 0.80 USD
  4. 4. Online Games Consulting & Services Kickstarter launched in GBP in the UK on 31/10/2012 (live 12 months in 2013) Kickstarter launched in CAD in Canada on 09/09/2013 (live almost 4 months in 2013) Kickstarter launched in AUD in Australia on 13/11/2013 (live around 1.5 months in 2013) Kickstarter launched in NZD in New-Zeland on 13/11/2013 (live around 1.5 months in 2013) KEY INFORMATION KICKSTARTER PLATFORMS LAUNCH DATES
  5. 5. ALL CATEGORIES 2013 - ACROSS ALL CATEGORIES ON KICKSTARTER
  6. 6. Online Games Consulting & Services ALL CATEGORIES - 2012 & 2013 COMPARED $- $20,000,000.00 $40,000,000.00 $60,000,000.00 $80,000,000.00 $100,000,000.00 $120,000,000.00 $140,000,000.00 TOTAL AMOUNT PLEDGED PER CATEGORY - 2012 & 2013 $ pledged - 2012 $ pledged - 2013 SOURCE : ICO PARTNERS & POTION OF WIT
  7. 7. Online Games Consulting & Services -00 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 TOTAL NUMBER OF PROJECTS PER CATEGORY - 2012 & 2013 Number of projects - 2012 Number of projects - 2013 SOURCE : ICO PARTNERS & POTION OF WIT ALL CATEGORIES - 2012 & 2013 COMPARED
  8. 8. Online Games Consulting & Services 1,910 751 386 1,246 743 3,976 909 1,498 4,556 436 1,993 631 984 1,956 651 150 1,860 1,567 5,511 1,232 2,545 3,177 779 3,876 1,060 497 -00 1,000 2,000 3,000 4,000 5,000 6,000 PROJECTS PER CATEGORY - 2013 Projects funded Projects not funded SOURCE : ICO PARTNERS & POTION OF WIT ALL CATEGORIES
  9. 9. Online Games Consulting & Services $- $5,000.00 $10,000.00 $15,000.00 $20,000.00 $25,000.00 $30,000.00 $35,000.00 $40,000.00 $45,000.00 AVERAGE GOAL PER CATEGORY - 2013 SOURCE : ICO PARTNERS & POTION OF WIT ALL CATEGORIES
  10. 10. Online Games Consulting & Services $426,434,950.02 $39,731,035.34 $9,428,808.82 $1,213,554.48 $227,261.88 $- $50,000,000.00 $100,000,000.00 $150,000,000.00 $200,000,000.00 $250,000,000.00 $300,000,000.00 $350,000,000.00 $400,000,000.00 $450,000,000.00 USD GBP CAD AUD NZD TOTAL AMOUNT PLEDGED PER CURRENCY - 2013 SOURCE : ICO PARTNERS & POTION OF WIT ALL CATEGORIES
  11. 11. ALL CATEGORIES 2013 - ACROSS ALL CATEGORIES ON KICKSTARTER TECHNOLOGY
  12. 12. Online Games Consulting & Services $4,690,593.43 $37,120,381.94 $67,423,734.01 $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 $80,000,000.00 2011 2012 2013 TOTAL AMOUNT PLEDGED YEARLY SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  13. 13. Online Games Consulting & Services $- $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL AMOUNT PLEDGED MONTHLY - 2012 & 2013 $ pledged 2013 $ pledged 2012 SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  14. 14. Online Games Consulting & Services -00 20 40 60 80 100 120 140 160 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC PROJECTS PER MONTH - 2013 Projects funded - 2013 Projects not funded - 2013 SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  15. 15. Online Games Consulting & Services $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 $80,000,000.00 2012 2013 TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  16. 16. Online Games Consulting & Services 110 187 108 19041 89 47 141 12 24 0 100 200 300 400 500 600 700 2012 2013 TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  17. 17. Online Games Consulting & Services 543 70 13 3 2 871 148 31 7 3 -00 100 200 300 400 500 600 700 800 900 1,000 USD GBP CAD AUD NZD NUMBER OF PROJECTS PER CURRENCY PLATFORM - 2013 Projects funded - 2013 Projects not funded - 2013 SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  18. 18. Online Games Consulting & Services $57,116,326.65 $7,567,863.22 $2,497,013.97 $189,586.17 $52,944.00 $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 USD GBP CAD AUD NZD TOTAL AMOUNT PLEDGED PER CURRENCY - 2013 SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY
  19. 19. TECHNOLOGY SUB CATEGORIES 2013 - ACROSS ALL CATEGORIES ON KICKSTARTER TECHNOLOGY
  20. 20. Online Games Consulting & Services $1,935,018.34 $18,925,945.28 $20,481,222.14 $- $5,000,000.00 $10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 2011 2012 2013 TOTAL AMOUNT PLEDGED YEARLY SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY (SUB CATEGORY)
  21. 21. Online Games Consulting & Services $- $5,000,000.00 $10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 2012 2013 TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY (SUB CATEGORY)
  22. 22. Online Games Consulting & Services 56 92 54 6329 27 25 40 7 7 0 50 100 150 200 250 2012 2013 TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WIT TECHNOLOGY (SUB CATEGORY)
  23. 23. TECHNOLOGY SUB CATEGORIES 2013 - ACROSS ALL CATEGORIES ON KICKSTARTER HARDWARE
  24. 24. Online Games Consulting & Services $2,378,458.08 $17,192,390.09 $44,108,744.27 $- $5,000,000.00 $10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 $30,000,000.00 $35,000,000.00 $40,000,000.00 $45,000,000.00 $50,000,000.00 2011 2012 2013 TOTAL AMOUNT PLEDGED YEARLY SOURCE : ICO PARTNERS & POTION OF WIT HARDWARE (SUB CATEGORY)
  25. 25. Online Games Consulting & Services $- $5,000,000.00 $10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 $30,000,000.00 $35,000,000.00 $40,000,000.00 $45,000,000.00 $50,000,000.00 2012 2013 TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT HARDWARE (SUB CATEGORY)
  26. 26. Online Games Consulting & Services 36 74 41 1… 9 57 21 96 5 16 0 50 100 150 200 250 300 350 400 2012 2013 TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WIT HARDWARE (SUB CATEGORY)
  27. 27. TECHNOLOGY SUB CATEGORIES 2013 - ACROSS ALL CATEGORIES ON KICKSTARTER OPEN SOFTWARE
  28. 28. Online Games Consulting & Services $377,117.01 $1,002,046.57 $2,833,767.59 $- $500,000.00 $1,000,000.00 $1,500,000.00 $2,000,000.00 $2,500,000.00 $3,000,000.00 2011 2012 2013 TOTAL AMOUNT PLEDGED YEARLY SOURCE : ICO PARTNERS & POTION OF WIT OPEN SOFTWARE (SUB CATEGORY)
  29. 29. Online Games Consulting & Services $- $500,000.00 $1,000,000.00 $1,500,000.00 $2,000,000.00 $2,500,000.00 $3,000,000.00 2012 2013 TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT OPEN SOFTWARE (SUB CATEGORY)
  30. 30. Online Games Consulting & Services 18 21 13 19 3 51 5 0 1 0 10 20 30 40 50 60 2012 2013 TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013 Less $10k $10k to $50k $50k to $100k $100k to $500k $500k + SOURCE : ICO PARTNERS & POTION OF WIT OPEN SOFTWARE (SUB CATEGORY)
  31. 31. Online Games Consulting & Services CATEGORISATION EVOLUTION NEW CATEGORIES Open Software Robots Technology Apps Hardware Gadgets Web Camera Equipment 3D Printing DIY Electronics Software Fabrication Tools Wearables Sound Flight Space Exploration
  32. 32. Online Games Consulting & Services March 2014 – Oculus VR is bought by Facebook at a $2bn valuation. Internet is in flame. 2014 TRENDS The OCULUS effect
  33. 33. Online Games Consulting & Services CURRENT TRENDS FOR 2014 IN TECHNOLOGY $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 $80,000,000.00 2009 2010 2011 2012 2013 2014-part $ PLEDGED PER YEAR - TECHNOLOGY PROJECTS SOURCE : ICO PARTNERS
  34. 34. Online Games Consulting & Services $- $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ PLEDGED PER MONTH - TECHNOLOGY PROJECTS $ pledged 2012 $ pledged 2013 $ pledged 2014 (partial) SOURCE : ICO PARTNERS CURRENT TRENDS FOR 2014 IN TECHNOLOGY
  35. 35. WHY GO TO CROWDFUNDING?
  36. 36. Online Games Consulting & Services SUPPORT YOUR CASH FLOW WHY?
  37. 37. Online Games Consulting & Services CREATE A COMMUNITY WHY?
  38. 38. Online Games Consulting & Services PROVE YOUR CAPACITY TO LAUNCH WHY?
  39. 39. Online Games Consulting & Services • “BUILD IT AND THEY WILL COME” ALWAYS FAIL • YOU NEED TO DO A LOT OF PLANNING • YOU NEED TO TRIPLE CHECK YOUR BUDGET… • … AND THEN ADD SOME BUFFER PRACTICAL CONSIDERATIONS
  40. 40. Online Games Consulting & Services thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom C O N T A C T A T

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