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TURKISH
VIDEO GAMING MARKET OVERVIEW

DEMOGRAPHICS

2013

75.5M
POPULATION :

INTERNET
POPULATION :

36M
THAT’S ALMOST
THE...
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Turkish gaming market infographic

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Key data about the Turkish video games market. Find more info in our report : "2013 Turkish games market research" : http://www.icopartners.com/publications/

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Transcript of "Turkish gaming market infographic"

  1. 1. TURKISH VIDEO GAMING MARKET OVERVIEW DEMOGRAPHICS 2013 75.5M POPULATION : INTERNET POPULATION : 36M THAT’S ALMOST THE POPULATION OF CALIFORNIA INTERNET USERS ARE CONCENTRATED IN THE MAIN URBAN CENTERS 70% TOP 10 CITIES REPRESENT OF THE INTERNET 33% CONNECTIONS ISTANBUL REPRESENTS TURKEY HAS ONE OF THE MOST-ENGAGED INTERNET USER POPULATION 31 WITH 31 HOURS HOURS SPENT ONLINE PER MONTH 2ND MOST ENGAGED IN EUROPE AFTER THE UK PENETRATION RATES (37.3H PER MONTH) 46% 28% OF TURKISH HOUSEHOLDS HAVE A DESKTOP PC OF TURKISH HOUSEHOLDS HAVE A SMARTPHONE 39% 16% OF THE TURKISH INTERNET USERS ARE PLAYING OF ALL INTERNET CONNECTIONS ARE STILL MADE FROM GAMES ONLINE INTERNET CAFES More than 22,000 internet cafes in Turkey 11% Central Anatolia 7% Blacksea 42% 7% Marmara Eastern Anatolia 14% Aegean 7% Southeastern Anatolia 16% GAMES MARKET Mediterranean €183m per year Turkish market size is IS A COMMON PAYMENT METHOD FOR YOUNGER PLAYERS 61% OF EPIN USERS ARE YOUNGER THAN 21 THE AVERAGE EPIN SPEND PER MONTH IS 44€ EE R F IUM REM P FOR EVERY 2.2 PAID APPS 100 FREE APPS DOWNLOADED ARE DOWNLOADED THE GAMES APPS ARE FAIRLY SPECIFIC TO THE TURKISH MARKET: OF THE TOP 100 IPHONE APPS IN SEPTEMBER 2013, ONLY FREE PAID EE R F IUM M E PR 38% 47% WERE ALSO AVAILABLE ON THE US APP STORE LINE AND KAKAO ARE GETTING A FOOTHOLD: TOP 25 GOOGLE PLAY GAMES CHARTS IN SEPTEMBER 2013 8 TITLES 4 TITLES ARPU : 10.3€ ARPPU : 21€ SOCIAL MMO ARPU : 1.1€ ARPPU : 7.5€ ARPU : 1.4€ ARPPU : 4.1€ MOBILE © 2013 ICO Partners FIND OUT MORE IN OUR EXTENSIVE REPORT ON THE TURKISH MARKET WWW.ICOPARTNERS.COM SOURCES : ICO PARTNERS, 2013 - SMART N DIGITAL MARKETING, 2013 - INTERNET WORLD STATS, JUNE 2012 - GAMESULTAN, 2013 - COMSCORE, DECEMBER 2012 - MYIP.MS, 2013 - INTEL, 2013 - GLOBAL @DVISOR RESEARCH BY IPSOS, MARCH 2012 - TURKISH STATISTICAL INSTITUTE, MARCH 2012 - DISTIMO, MAY 2012 - APP ANNIE ANALYTICS, SEPTEMBER 2013

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