Quo Vadis 2014 State of Crowdfunding

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Quo Vadis conference - Berlin

Crowdfunding for games

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Quo Vadis 2014 State of Crowdfunding

  1. 1. Online Games Consulting & Services Quo Vadis 2014 - Berlin State of crowd funding for games I C O PAR T N E R S THOMAS BIDAUX
  2. 2. Online Games Consulting & Services DATA ANALYZED Data is collected automatically from kickstarter.com Data mining provided by Potion of Wit The OUYA has been re-classified as Technology/Hardware Include projects that ended after 1st of Jan 2013 Include projects that ended before 1st of Jan 2014 Non-USD figures are converted using a flat rate: 2014 are estimates to be confirmed METHODOLOGY 1 GBP = 1.60 USD 1 CAD = 0.94 USD 1 AUD = 0.90 USD 1 NZD = 0.80 USD
  3. 3. Online Games Consulting & Services GLOBAL DATA - 2013 Quo Vadis 2014 - Berlin Online Games Consulting & Services
  4. 4. Online Games Consulting & Services Online Games Consulting & Services $- $20,000,000.00 $40,000,000.00 $60,000,000.00 $80,000,000.00 $100,000,000.00 $120,000,000.00 $ pledged in 2013 on Kickstarter
  5. 5. Online Games Consulting & Services Online Games Consulting & Services $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 2011 2012 2013 Kickstarter - Game subcategories breakdown $ pledged - Tabletop Games $ pledged - Video Games
  6. 6. Online Games Consulting & Services VIDEO GAMES DATA – 2013/ Q1 2014 Quo Vadis 2014 - Berlin Online Games Consulting & Services
  7. 7. Online Games Consulting & Services Online Games Consulting & Services $43,968,843 $57,934,418 $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 2012 2013 Total $ pledged - Video Games
  8. 8. Online Games Consulting & Services Online Games Consulting & Services $- $1,000,000.00 $2,000,000.00 $3,000,000.00 $4,000,000.00 $5,000,000.00 $6,000,000.00 $7,000,000.00 $8,000,000.00 $9,000,000.00 $10,000,000.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Monthly $ pledged - Kickstarter $ pledged 2013 - video games $ pledged 2012 - video games
  9. 9. Online Games Consulting & Services Online Games Consulting & Services 9 39 88 297 446 -00 50 100 150 200 250 300 350 400 450 500 2009 2010 2011 2012 2013 # of funded video game projects
  10. 10. Online Games Consulting & Services Online Games Consulting & Services 115 172 96 155 28 50 38 48 20 21 0 50 100 150 200 250 300 350 400 450 500 2012 2013 # of successful project for video games per funding tier Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
  11. 11. Online Games Consulting & Services Online Games Consulting & Services $- $1,000,000.00 $2,000,000.00 $3,000,000.00 $4,000,000.00 $5,000,000.00 $6,000,000.00 Jan Feb Mar Monthly $ pledged - Kickstarter $ pledged 2013 - video games $ pledged 2014 - video games
  12. 12. Online Games Consulting & Services Online Games Consulting & Services 3,000,000 800,000 300,000 •Total unique backers • Video game backers • “Repeat” video game backers SIZE OF THE POOL
  13. 13. Online Games Consulting & Services Online Games Consulting & Services SIZE OF THE POOL 504,035 221,954 44,821 21,010 9,592- 100,000 200,000 300,000 400,000 500,000 600,000 Video game unique backers per number of projects 1 project 2 to 5 projects 6 to 10 projects 10 to 20 projects 20 + projects
  14. 14. Online Games Consulting & Services TRENDS AND RECOMMENDATIONS Quo Vadis 2014 - Berlin Online Games Consulting & Services
  15. 15. Online Games Consulting & Services Q1 2014 numbers CURRENT 2014 TREND • 1st time since Double Fine Adventure monthly pledges go below $1m (Jan 2014) • Mostly due to the lack of heavy hitters during that period • The ratio of successfully funded is slightly going down • from 22.2% Q4 2014 to 19.8% Q1 2014 • Funded projects still around 25 to 35 per month
  16. 16. Online Games Consulting & Services What’s your possible move RECOMMENDAT|IONS • Campaigns are still heavily depending on the creator’s capacity to attract attention/finding an audience • Unless you can have efficiently access to a wide audience, don’t aim above $50,000 • If you have an existing audience and good media story, reaching $100,000 is easier than it was • $200,000 and more are still very uncommon and dependent on having the “perfect storm” • It is better to launch around existing activity on the platform. • Large projects benefit smaller project by re-igniting interest on the model. • Projects are getting more and more sophisticated • Lower %tage above the objective but more showed (actual gameplay videos, playable demos)
  17. 17. Online Games Consulting & Services Other considerations RECOMMENDAT|IONS • Other crowdfunding platforms are not more efficient • Still growing, but with a much smaller audience reach / brand power • Early Access: a more scalable solution • Immediate cashflow • No “campaign management” • Ongoing revenues • Proof of concept principle still in place • Perpetual campaign: • Star Citizen; Shroud of the Avatar; Planetary Annihilation – ongoing campaigns have been accepted and help beyond the campaign window
  18. 18. Online Games Consulting & Services Online Games Consulting & Services WHAT’S NEXT? Country Backers USA 65.00% United Kingdom 7.04% Canada 4.74% Australia 3.44% Germany 3.07% France 1.69% Netherlands 1.06% Sweden 1.03% Russia 0.83% Spain 0.75% 2009 – first platform 31st of October 2012 9th of September 2013 13th of November 2013 ?
  19. 19. Online Games Consulting & Services thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom C O N T A C T A T

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