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Table of content of the ICO Partners report on MOBA games in Europe.

Table of content of the ICO Partners report on MOBA games in Europe.
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    MOBA Games in Europe   2013 - Table of content MOBA Games in Europe 2013 - Table of content Document Transcript

    • 2013 MOBA GAMES IN EUROPE T A B L E O F C O N T E N T S
    • TABLE OF CONTENTS MOBA Games in Europe 2013 TABLE OF CONTENTS Contents TABLE OF CONTENTS .................................................................................................................... 1 TABLE OF FIGURES ........................................................................................................................ 6 TABLE OF TABLES ......................................................................................................................... 8 METHODOLOGY AND DEFINITIONS ............................................................................................. 10 FOREWORD ................................................................................................................................ 11 GENERAL EUROPEAN MOBA MARKET ......................................................................................... 12 European market size ........................................................................................................................ 12 Top publishing companies ................................................................................................................. 16 Top MOBA games in Europe ............................................................................................................. 18 ARPU .................................................................................................................................................. 21 Audience demographics .................................................................................................................... 22 Trends ................................................................................................................................................ 24 Variations on the genre ................................................................................................................. 24 Accessibility ................................................................................................................................... 24 eSport ............................................................................................................................................ 24 Platform ......................................................................................................................................... 25 Known Intellectual Properties ....................................................................................................... 25 COUNTRY-SPECIFIC MARKETS ..................................................................................................... 26 General country data ........................................................................................................................ 26 Germany/Austria/Switzerland .......................................................................................................... 27 Total market value......................................................................................................................... 27 Player demographics ..................................................................................................................... 27 Main games ................................................................................................................................... 28 France ................................................................................................................................................ 30 Total market value......................................................................................................................... 30 Player demographics ..................................................................................................................... 30 Main games ................................................................................................................................... 31 Poland................................................................................................................................................ 33 Total Market value ........................................................................................................................ 33 Player demographics ..................................................................................................................... 33 Main games ................................................................................................................................... 34 ©2014 ICO Partners Limited Page 1
    • TABLE OF CONTENTS MOBA Games in Europe 2013 Scandinavia (Sweden/Denmark/Finland/Norway)............................................................................ 36 Total Market value ........................................................................................................................ 36 Player demographics ..................................................................................................................... 36 Main games ................................................................................................................................... 37 Turkey ................................................................................................................................................ 39 Total Market value ........................................................................................................................ 39 Player demographics ..................................................................................................................... 39 Main games ................................................................................................................................... 40 Spain .................................................................................................................................................. 42 Total Market value ........................................................................................................................ 42 Player demographics ..................................................................................................................... 42 Main games ................................................................................................................................... 43 Greece ............................................................................................................................................... 45 Total Market value ........................................................................................................................ 45 Player demographics ..................................................................................................................... 45 Main games ................................................................................................................................... 46 United Kingdom/Ireland .................................................................................................................... 48 Total Market value ........................................................................................................................ 48 Player demographics ..................................................................................................................... 48 Main games ................................................................................................................................... 49 Romania............................................................................................................................................. 51 Total Market value ........................................................................................................................ 51 Player demographics ..................................................................................................................... 51 Main games ................................................................................................................................... 52 Benelux .............................................................................................................................................. 54 Total Market value ........................................................................................................................ 54 Player demographics ..................................................................................................................... 54 Main games ................................................................................................................................... 55 Portugal ............................................................................................................................................. 57 Total Market value ........................................................................................................................ 57 Player demographics ..................................................................................................................... 57 Main games ................................................................................................................................... 58 Italy .................................................................................................................................................... 60 Total Market value ........................................................................................................................ 60 ©2014 ICO Partners Limited Page 2
    • TABLE OF CONTENTS MOBA Games in Europe 2013 Player demographics ..................................................................................................................... 60 Main games ................................................................................................................................... 61 Czech Republic/Slovakia .................................................................................................................... 63 Total Market value ........................................................................................................................ 63 Player demographics ..................................................................................................................... 63 Main games ................................................................................................................................... 64 Ex-Yougoslavia (Bosnia, Croatia, Serbia, Slovenia) ............................................................................ 66 Total Market value ........................................................................................................................ 66 Player demographics ..................................................................................................................... 66 Main games ................................................................................................................................... 67 Bulgaria .............................................................................................................................................. 69 Total Market value ........................................................................................................................ 69 Player demographics ..................................................................................................................... 69 Main games ................................................................................................................................... 70 Hungary ............................................................................................................................................. 72 Total Market value ........................................................................................................................ 72 Player demographics ..................................................................................................................... 72 Main games ................................................................................................................................... 73 Baltic countries (Estonia/Latvia/Lithuania) ....................................................................................... 75 Total Market value ........................................................................................................................ 75 Player demographics ..................................................................................................................... 75 Main games ................................................................................................................................... 76 Appendix 1 – Extra data.............................................................................................................. 78 Business Models ................................................................................................................................ 78 Client size........................................................................................................................................... 78 Settings .............................................................................................................................................. 80 Release date ...................................................................................................................................... 81 Appendix 2 - MOBA GAMES AND PUBLISHERS IN EUROPE ........................................................... 82 RIOT GAMES ...................................................................................................................................... 82 LEAGUE OF LEGENDS ..................................................................................................................... 83 VALVE ................................................................................................................................................ 87 DOTA2............................................................................................................................................ 88 S2 GAMES .......................................................................................................................................... 92 HEROES OF NEWERTH ................................................................................................................... 93 ©2014 ICO Partners Limited Page 3
    • TABLE OF CONTENTS MOBA Games in Europe 2013 STRIFE ............................................................................................................................................ 97 HI-REZ STUDIOS ................................................................................................................................. 98 SMITE ............................................................................................................................................. 99 STUNLOCK STUDIOS ........................................................................................................................ 102 BLOODLINE CHAMPIONS ............................................................................................................. 103 RONIMO GAMES/DTP ..................................................................................................................... 107 AWESOMENAUTS ........................................................................................................................ 108 Appendix 3 - OTHER PUBLISHERS AND GAMES - UPCOMING OR MINOR .....................................112 BLIZZARD ENTERTAINMENT ............................................................................................................ 112 HEROES OF THE STORM .............................................................................................................. 113 ELECTRONIC ARTS............................................................................................................................ 114 DAWNGATE ................................................................................................................................. 115 TRION WORLDS ............................................................................................................................... 116 END OF NATIONS ......................................................................................................................... 117 CYANIDE .......................................................................................................................................... 118 DUNGEON PARTY ........................................................................................................................ 119 WARNER BROS INTERACTIVE ENTERTAINMENT ............................................................................. 120 GUARDIANS OF MIDDLE-EARTH .................................................................................................. 121 INFINITE CRISIS ............................................................................................................................ 122 HAMMER AND CHISEL ..................................................................................................................... 123 FATES FOREVER ........................................................................................................................... 124 MAYA LABS/MONSTRO GAMES ...................................................................................................... 125 LEGENDARY HEROES ................................................................................................................... 126 KIZ STUDIOS ..................................................................................................................................... 127 SMASHMUCK CHAMPIONS.......................................................................................................... 128 A BIT LUCKY/ZYNGA ........................................................................................................................ 129 SOLSTICE ARENA .......................................................................................................................... 131 GAMELOFT....................................................................................................................................... 132 HEROES OF ORDER AND CHAOS .................................................................................................. 133 GAMIGO .......................................................................................................................................... 134 BLACK PROPHECY NEXUS CONFLICT............................................................................................ 135 IRONCLAD GAMES ........................................................................................................................... 136 SINS OF A DARK AGE ................................................................................................................... 137 WYRMBYTE ...................................................................................................................................... 138 ©2014 ICO Partners Limited Page 4
    • TABLE OF CONTENTS MOBA Games in Europe 2013 DRAGONS AND TITANS................................................................................................................ 139 VANDAL GAMES .............................................................................................................................. 140 BIG STORY LITTLE HEROES ........................................................................................................... 141 NIVAL ............................................................................................................................................... 142 PRIME WORLD ............................................................................................................................. 143 CARBON GAMES .............................................................................................................................. 144 AIR MECH..................................................................................................................................... 145 UBER ENTERTAINMENT ................................................................................................................... 146 SUPER MONDAY NIGHT COMBAT ............................................................................................... 147 Authors .....................................................................................................................................148 Diane Lagrange (Main contributor) ............................................................................................. 148 Thomas Bidaux (Main reviewer) ................................................................................................. 148 ©2014 ICO Partners Limited Page 5
    • TABLE OF CONTENTS MOBA Games in Europe 2013 TABLE OF FIGURES Figure 1- MOBA Games in Europe 2013 - Revenue by country ............................................................ 12 Figure 2- MOBA Games in Europe 2013 - Players by country ............................................................... 13 Figure 3 - MOBA Games in Europe 2013 - Revenue by country ........................................................... 14 Figure 4 - MOBA Games in Europe 2013- Players by country ............................................................... 15 Figure 5- MOBA Games in Europe 2013 - Publishers market share ...................................................... 16 Figure 6 - MOBA Games in Europe 2013 - Publishers revenue estimates ............................................ 17 Figure 7 - MOBA Games in Europe 2013 - Games revenue share......................................................... 18 Figure 8 - MOBA Games in Europe 2013 - Players per game ................................................................ 19 Figure 9 - MOBA Games in Europe 2013 – Players ............................................................................... 20 Figure 10 - MOBA Games in Europe 2013 - Monthly ARPU per country .............................................. 21 Figure 11 - MOBA Games in Europe 2013 - Player gender representation .......................................... 22 Figure 12 - MOBA Games in Europe 2013 - Player age representation ................................................ 23 Figure 13 - MOBA Games in Germany 2013 - Players gender............................................................... 27 Figure 14 - MOBA Games in Germany 2013 - Players age .................................................................... 28 Figure 15 - MOBA Games in Germany 2013 - Main games ................................................................... 29 Figure 16 - MOBA Games in France 2013 - Players gender................................................................... 30 Figure 17 - MOBA Games in France 2013 - Players age ........................................................................ 31 Figure 18 - MOBA Games in France 2013 - Main games ....................................................................... 32 Figure 19 - MOBA Games in Poland 2013 - Players gender .................................................................. 33 Figure 20 - MOBA Games in Poland 2013 - Players age ........................................................................ 34 Figure 21 - MOBA Games in Poland 2013 - Main games ...................................................................... 35 Figure 22 - MOBA Games in Scandinavia 2013 - Players gender .......................................................... 36 Figure 23 - MOBA Games in Scandinavia 2013 - Players age ................................................................ 37 Figure 24 - MOBA Games in Scandinavia 2013 - Main Games .............................................................. 38 Figure 25 - MOBA Games in Turkey 2013 - Players gender .................................................................. 39 Figure 26 - MOBA Games in Turkey 2013 - Players age ........................................................................ 40 Figure 27 - MOBA Games in Turkey 2013 - Main games....................................................................... 41 Figure 28 - MOBA Games in Spain 2013 - Players gender..................................................................... 42 Figure 29 - MOBA Games in Spain 2013 - Players age .......................................................................... 43 Figure 30 - MOBA Games in Spain 2013 - Main games ......................................................................... 44 Figure 31 - MOBA Games in Greece 2013 - Players gender .................................................................. 45 Figure 32 - MOBA Games in Greece 2013 - Players age........................................................................ 46 Figure 33 - MOBA Games in Greece 2013 - Main games ...................................................................... 47 Figure 34 - MOBA Games in UK/Ireland 2013 - Players gender ............................................................ 48 Figure 35 - MOBA Games in UK/Ireland 2013 - Players age.................................................................. 49 Figure 36 - MOBA Games in UK/Ireland 2013 - Main games ................................................................ 50 Figure 37 - MOBA Games in Romania 2013 - Players gender ............................................................... 51 Figure 38 - MOBA Games in Romania 2013 - Players age ..................................................................... 52 Figure 39 - MOBA Games in Romania 2013 - Main games ................................................................... 53 Figure 40 - MOBA Games in Benelux 2013 - Players gender ................................................................ 54 Figure 41 - MOBA Games in Benelux 2013 - Players age ...................................................................... 55 Figure 42 - MOBA Games in Benelux 2013 - Main games ..................................................................... 56 Figure 43 - MOBA Games in Portugal 2013 - Players gender ................................................................ 57 Figure 44 - MOBA Games in Portugal 2013 - Players age ..................................................................... 58 ©2014 ICO Partners Limited Page 6
    • TABLE OF CONTENTS MOBA Games in Europe 2013 Figure 45 - MOBA Games in Portugal 2013 - Main games .................................................................... 59 Figure 46 - MOBA Games in Italy 2013 - Players gender ...................................................................... 60 Figure 47 - MOBA Games in Italy 2013 - Players age ............................................................................ 61 Figure 48 - MOBA Games in Italy 2013 - Main games ........................................................................... 62 Figure 49 - MOBA Games in Czech/Slovak 2013 - Players gender ........................................................ 63 Figure 50 - MOBA Games in Czech/Slovak 2013 - Players age .............................................................. 64 Figure 51 - MOBA Games in Czech/Slovak 2013 - Main games ............................................................ 65 Figure 52 - MOBA Games in ex-Yougoslavia 2013 - Players gender ..................................................... 66 Figure 53 - MOBA Games in ex-Yougoslavia 2013 - Players age ........................................................... 67 Figure 54 - MOBA Games in ex-Yougoslavia 2013 - Main games.......................................................... 68 Figure 55 - MOBA Games in Bulgaria 2013 - Players gender ................................................................ 69 Figure 56 - MOBA Games in Bulgaria 2013 - Players age ...................................................................... 70 Figure 57 - MOBA Games in Bulgaria 2013 - Main games .................................................................... 71 Figure 58 - MOBA Games in Hungary 2013 - Players gender ................................................................ 72 Figure 59 - MOBA Games in Hungary 2013 - Players age ..................................................................... 73 Figure 60 - MOBA Games in Hungary 2013 - Main games .................................................................... 74 Figure 61 - MOBA Games in Baltic countries 2013 - Players gender .................................................... 75 Figure 62 - MOBA Games in Baltic countries 2013 - Players age .......................................................... 76 Figure 63 - MOBA Games in Baltic countries 2013 - Main games......................................................... 77 Figure 64 - MOBA Games - Business models......................................................................................... 78 Figure 65 - MOBA Games - Clients sizes ................................................................................................ 79 Figure 66 - MOBA Games - Settings ...................................................................................................... 80 Figure 67 - MOBA Games - Release dates ............................................................................................. 81 Figure 68 - League of Legends in Europe - Players by country.............................................................. 84 Figure 69 - League of Legends in Europe - Players gender ................................................................... 85 Figure 70 - League of Legends in Europe - Players age ......................................................................... 86 Figure 71 - DOTA2 in Europe - Players by country ................................................................................ 89 Figure 72 - DOTA2 in Europe - Players gender ...................................................................................... 90 Figure 73 - DOTA2 in Europe - Players age............................................................................................ 91 Figure 74 - Heroes of Newerth in Europe - Players by country ............................................................. 94 Figure 75 - Heroes of Newerth in Europe - Players gender................................................................... 95 Figure 76 - Heroes of Newerth - Players age......................................................................................... 96 Figure 77 - Smite in Europe - Players by country ................................................................................ 100 Figure 78 - Smite in Europe - Players gender ...................................................................................... 101 Figure 79 - Smite in Europe - Players age ............................................................................................ 101 Figure 80 - Bloodline Champions in Europe - Players by country ....................................................... 104 Figure 81 - Bloodline Champions in Europe - Players gender ............................................................. 105 Figure 82 - Bloodline Champions in Europe - Players age ................................................................... 106 Figure 83 - Awesomenauts in Europe - Players by country................................................................. 109 Figure 84 - Awesomenauts in Europe - Players gender ...................................................................... 110 Figure 85 - Awesomenauts in Europe - Players age ............................................................................ 111 ©2014 ICO Partners Limited Page 7
    • TABLE OF CONTENTS MOBA Games in Europe 2013 TABLE OF TABLES Table 1 - MOBA Games in Europe 2013 - Revenue and Players per country ........................................ 14 Table 2 - MOBA Games in Europe - Top publishers revenue estimates ............................................... 17 Table 3 - MOBA Games in Europe 2013 - Top games per Peak MAU ................................................... 20 Table 4 - General information on European countries ......................................................................... 26 ©2014 ICO Partners Limited Page 8
    • TABLE OF CONTENTS MOBA Games in Europe 2013 Legal Disclaimer The use of this document is bound by the Terms of Purchase found at tos.icopartners.com Copyright notice The content of the document is Copyright © 2014 ICO Partners Limited. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of ICO Partners Limited, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on ICO Partners Limited products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback We value our clients’ opinion and we have built our consulting activity by listening to their needs and requirements. We welcome all feedback regarding our research as well as our products. Please send us your notes on this report, what you found useful in it and future research directions that would help your business. Send feedback emails to: reports@icopartners.com ©2014 ICO Partners Limited Page 9
    • TABLE OF CONTENTS MOBA Games in Europe 2013 METHODOLOGY AND DEFINITIONS ICO Partners Methodology All numbers are estimates, based on investigation of the following sources during H2 2013:  Financial data: annual reports (for public companies), European and international trade registers  Internet traffic data: Alexa, SEMRush  Game forums: Forum posting and members statistics  Social media: Facebook pages and Talking stats, Facebook ad tool, Twitter, Youtube  In-game player counts (for games displaying the information)  Third Party tools: XFire, Raptr ICO Partners has studied 26 games in total. Games that were not MOBAs running on PC or mobile were excluded. Companies’ revenues are based on estimates for MOBA revenues in Europe (member countries of the EU as well as Norway, Iceland, Switzerland, Bosnia, Serbia, Slovenia and Turkey). T E R M I N O L O G Y ARPU (Average Revenue Per User) ARPPU (Average Revenue Per Paying User) MOBA (Multiplayer Online Battle Arena) Number of players ©2014 ICO Partners Limited The average revenue generated by an active user on average per month for a given title. The average revenue generated by a paying user on average per month for a given title. The acronym is currently used to describe a fairly large number of very different games. For the purpose of the research, we limited the scope of the investigation to the games that are sharing the battle mechanism of the original reference, the Warcraft 3 Mod Defense of the Ancient. Throughout the report we are providing estimates for the number of players of the MOBA games. The value we are using here is the peak monthly active users during the year 2013. Page 10
    • TABLE OF CONTENTS MOBA Games in Europe 2013 M O B A G A M E S I N E U R O P E 2 0 1 3 ©2014 ICO Partners Limited w w w. i c o p a r t n e r s . c o m OFFICE 6 10 FLEET STREET BRIGHTON BN1 4ZE UNITED KINGDOM report@icopartners.com +44 (0)20 8133 8806 ©2014 ICO Partners Limited Page 149