Kickstarter - General data

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Using the data sourced by Appsblogger.com, some analysis of Kickstarter projects in the entertainment categories.
All data was scrapped prior to June 2012.

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Kickstarter - General data

  1. 1. KICKSTARTER FOR VIDEO GAMES Appsblogger scraped data - June 2012 Online Games Consulting & Services
  2. 2. METHODOLOGYData Analyzed : Source: www.appsblogger.com Data was automatically scrapped off Kickstarter pages Sample analyzed limited to the entertainment categories (Books, Games, Movies, Comic books) Video Games and Board Games were separated in two categories throughoutYou can find the raw data here:https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M Online Games Consulting & Services
  3. 3. KICKSTARTER PER CATEGORIES - 2011H2 & 2012H1$20,000,000.00$18,000,000.00 2011H2 2012H1$16,000,000.00$14,000,000.00$12,000,000.00$10,000,000.00 $8,000,000.00 $6,000,000.00 $4,000,000.00 $2,000,000.00 $- Books Comics Films Video Games Boardgames Online Games Consulting & Services
  4. 4. 2010-2011-2012 Year-on-Year Growth 2010 to 20111500% 2011 to 2012 (till May)1300%1100%900%700%500%300%100% Books Comics Films Games Boardgames Online Games Consulting & Services
  5. 5. THOUGHTSKickstarter was very insignificant for video games overall prior toDouble Fine. It is now probably the biggest category in entertainment.The other categories are more “mature” as they seem to have a morenatural growth.Board games are doing incredibly well too. Online Games Consulting & Services
  6. 6. COMIC BOOKS Online Games Consulting & Services
  7. 7. COMICSFunded projects Total money # of projects Total backers Av. # of backers Av. Pledge stats pledged Over $250k 1 $ 1,254,120.00 57,750 57,750 $ 21.72$100k to $249k 1 $ 1,065,182 25,000 25,000 $ 4.37 $50k to $99k 10 $ 731,005.00 252,750 25,275 $ 2.89 $25k to $49k 16 $ 553,559.00 297,500 18,594 $ 1.86 $10k to $24k 51 $ 714,781.00 434,200 8,514 $ 1.65Less than $10k 326 $ ,435,935.00 1,063,679 3,263 $ 1.35 Online Games Consulting & Services
  8. 8. COMICS# of projects 0% 0% 2% 4% 13% Over $250k $100k to $249k $50k to $99k 81% $25k to $49k $10k to $24k Less than $10k Online Games Consulting & Services
  9. 9. COMICSTotal money pledged 26% 30% Over $250k $100k to $249k 2% $50k to $99k $25k to $49k $10k to $24k 15% 15% Less than $10k 12% Online Games Consulting & Services
  10. 10. FILMS Online Games Consulting & Services
  11. 11. FILMS# of projects Failed Successful Success ratio Total Animation 231 145 39% 376Documentary 1902 1772 48% 3674Film & Video 1272 1061 45% 2333Narrative Film 714 694 49% 1408 Short Film 1438 2297 61% 3735 Webseries 593 431 42% 1024 Online Games Consulting & Services
  12. 12. FILMSMoney Raised Money Raised Av. Per project Animation $ 1,537,782.00 $ 10,605.39Documentary $ 22,455,944.00 $ 12,672.65 Film & Video $ 8,224,388.00 $ 7,751.54Narrative Film $ 8,613,710.00 $ 12,411.69 Short Film $ 10,638,652.00 $ 4,631.54 Webseries $ 3,443,568.00 $ 7,989.72 Online Games Consulting & Services
  13. 13. FILMS# of projects (success and failures) 3% 8% 29% Animation Documentary 30% Film & Video Narrative Film Short Film Webseries 11% 19% Online Games Consulting & Services
  14. 14. FILMS Success ratio Success ratio70% 61%60% 48% 49%50% 45% 42%40% 39%30%20%10%0% Animation Documentary Film & Video Narrative Film Short Film Webseries Online Games Consulting & Services
  15. 15. FILMSMoney Raised 6% 3% 19% Animation 41% Documentary Film & Video Narrative Film 16% Short Film Webseries 15% Online Games Consulting & Services
  16. 16. FILMS Av. Per project$14,000.00$12,000.00 Av. Per project$10,000.00 $8,000.00 $6,000.00 $4,000.00 $2,000.00 $- Animation Documentary Film & Video Narrative Film Short Film Webseries Online Games Consulting & Services
  17. 17. FUBLISHING (BOOKS) Online Games Consulting & Services
  18. 18. PUBLISHING Money Raised# of projects Failed Successful Success ratio Total Art Book 143 158 52% 301Childrens Book 366 176 32% 542 Fiction 594 349 37% 943 Journalism 213 191 47% 404 Nonfiction 551 330 37% 881 Periodical 126 137 52% 263 Poetry 113 137 55% 250 Publishing 375 137 27% 512 Online Games Consulting & Services
  19. 19. PUBLISHINGMoney Raised Money Raised Av. Per project Art Book $ 1,021,661.00 $ 6,466.21Childrens Book $ 1,262,574.00 $ 7,173.72 Fiction $ 1,380,378.00 $ 3,955.24 Journalism $ 1,247,520.00 $ 6,531.52 Nonfiction $ 1,973,718.00 $ 5,980.96 Periodical $ 953,024.00 $ 6,956.38 Poetry $ 232,064.00 $ 1,693.90 Publishing $ 1,210,605.00 $ 8,836.53 Online Games Consulting & Services
  20. 20. PUBLISHING# of projects 13% 7% 6% 13% Art Book 6% Childrens Book Fiction Journalism 23% Nonfiction 22% Periodical Poetry Publishing 10% Online Games Consulting & Services
  21. 21. PUBLISHING Success ratio Success ratio60%50%40%30%20%10%0% Art Book Childrens Fiction Journalism Nonfiction Periodical Poetry Publishing Book Online Games Consulting & Services
  22. 22. PUBLISHINGMoney Raised 11% 3% 13% 14% Art Book 10% Childrens Book Fiction Journalism Nonfiction 15% Periodical 21% Poetry Publishing 13% Online Games Consulting & Services
  23. 23. PUBLISHING Av. Per project$10,000.00 Av. Per project $9,000.00 $8,000.00 $7,000.00 $6,000.00 $5,000.00 $4,000.00 $3,000.00 $2,000.00 $1,000.00 $- Art Book Childrens Fiction Journalism Nonfiction Periodical Poetry Publishing Book Online Games Consulting & Services
  24. 24. BOARD GAMES Online Games Consulting & Services
  25. 25. BOARD GAMES Funded # of Total money Average # of Total backers Av. Pledgeprojects stats projects pledged backers Over $250k 2 $ 1,705,277.00 10770 5385 $ 158.34$100k to $249k 5 $ 789,908.00 7780 1556 $ 101.53 $50k to $99k 12 $ 850,414.00 15373 1281.083333 $ 55.32 $25k to $49k 33 $ 1,099,494.00 21628 655.3939394 $ 50.84 $10k to $24k 80 $ 1,244,040.00 23750 296.875 $ 52.38Less than $10k 72 $ 567,882.00 14337 199.125 $ 39.61 Online Games Consulting & Services
  26. 26. BOARD GAMESTotat $ pledged 9% 27% 20% Over $250k $100k to $249k $50k to $99k 13% $25k to $49k 17% $10k to $24k Less than $10k 14% Online Games Consulting & Services
  27. 27. BOARD GAMES# of projects 1% 6% 3% 16% 35% Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Less than $10k 39% Online Games Consulting & Services
  28. 28. VIDEO GAMES Online Games Consulting & Services
  29. 29. VIDEO GAMES Avg. funding per successful project $65k Avg. success ratio 31% Avg. pledge $46.15 Online Games Consulting & Services
  30. 30. VIDEO GAMESFunded projects # of Total money Total Average # of average Median ofstats (based on Av. Pledge projects pledged backers backers %tage of goal % of goal goals) Over $250k 8 $ 10,857,412 242,340 30,293 $ 44.80 303% 210%$100k to $249k 5 $ 1,433,559 40,948 8,190 $ 35.01 254% 159% $50k to $99k 6 $ 571,654 14,591 2,432 $ 39.18 163% 143% $25k to $49k 9 $ 463,429 6,158 684 $ 75.26 181% 141% $10k to $24k 46 $ 1,116,773 32,968 717 $ 33.87 192% 117% $5k to $9k 51 $ 538,553 16,712 328 $ 32.23 161% 124% $1k to $4k 73 $ 335,551 8,913 122 $ 37.65 206% 119% Less than $1k 37 $ 30,433 1,122 30 $ 27.12 227% 149% Online Games Consulting & Services
  31. 31. VIDEO GAMES Success ratio60%50% Success ratio40%30%20%10%0% Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k $5k to $9k $1k to $4k Less than $1k Online Games Consulting & Services
  32. 32. VIDEO GAMES # Projects (successes and failures)1401201008060 Less than $1k $1k to $4k $5k to $9k40 $10k to $24k $25k to $49k20 $50k to $99k $100k to $249k Over $250k 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  33. 33. WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOMCONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services

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