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Kickstarter and Games - June 2012
1. KICKSTARTER FOR VIDEO GAMES
June 2012 – Data Analysis
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2. METHODOLOGY
Data Analyzed :
Only video games projects
Only funded projects
Only projects that raised more than $10,000
Only projects funded before the 1st of June 2012
Limited by manual data collection method
You can find the raw data here:
https://docs.google.com/spreadsheet/ccc?key=0AvD6y7Ae4JhvdGtJblZzYmUxM25pUHh5dERYdlAtblE
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3. GENERAL DATA
Funded projects
# of projects Total money raised Total backers Av. # of backers Av. Pledge
stats
Over $250k 9 $ 11,581,396 262,382 29,154 $ 44.14
$100k to $249k 6 $ 1,065,182 34,942 5,824 $ 30.48
$50k to $99k 6 $ 440,729 11,631 1,939 $ 37.89
$25k to $49k 14 $ 509,916 14,111 1,008 $ 36.14
$10k to $24k 52 $ 95,185 19,813 381 $ 40.13
TOTAL 87 $ 14,392,408 342,879 3,941 $ 41.98
MEDIAN $ 19,058
%tage reached
Average goal Average raised Average %tage Goal median
median
Funded projects $ 61,935.34 $ 165,429.98 267% $ 12,500.00 136%
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4. GENERAL DATA - Visualization
##of projects
of projects Total money raised
Total money raised
$50k to
$99k $25k to
Over $250k 3% $49k
10% 4%
$100k to $10k to
$249k $100k to $24k
7% $249k 6%
7%
$50k to $99k
7%
$10k to $24k
60%
$25k to $49k Over $250k
16% 80%
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5. GENERAL DATA - Visualization
Av. Pledge
$50.00
$45.00
Av. Pledge
$40.00
$35.00
$30.00
$25.00
$20.00
$15.00
$10.00
$5.00
$-
Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k
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6. GENERAL DATA - Thoughts
The average is very different from the median.
Beware the big stories.
Average pledges are all on the same level (between $35-$40)
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7. DATA OVER TIME
# of projects
30
25
20
15
10
5
0
2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May
* Note – the time scale is NOT linear in this graph!
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8. DATA OVER TIME
# of projects
$7,000,000.00 Total raised that month 30
$6,000,000.00
25
$5,000,000.00
20
$4,000,000.00
15
$3,000,000.00
10
$2,000,000.00
5
$1,000,000.00
$- 0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12
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9. DATA OVER TIME
# projects
$700,000.00 Av. per project 30
$600,000.00
25
$500,000.00
20
$400,000.00
15
$300,000.00
10
$200,000.00
5
$100,000.00
$- 0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12
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10. DATA OVER TIME
30
$10k to $24k
$25k to $49k
25 $50k to $99k
$100k to $249k
Over $250k
20
15
10
5
0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12
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11. DATA OVER TIME - Thoughts
May represents 28% of the projects
2012 represents 65% of the projects
Average is gradually stabilizing as more projects are successful
Momentum has greatly benefited <$100k projects (large number
funded), but positive impact was felt across all scales
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12. DATA PER CATEGORY
Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others
# of projects 12 10 5 16 12 14 7 9 23
Total Raised $ 4,840,883.00 $ 635,101.00 $1,286,822.00 $6,484,250.00 $237,755.00 $243,704.00 $645,336.00 $ 543,470.00 $1,619,174.00
Av. Per project $ 403,406.92 $ 63,510.10 $ 257,364.40 $ 405,265.63 $ 19,812.92 $ 17,407.43 $ 92,190.86 $ 60,385.56 $ 70,398.87
Browser
Categories PC MAC iOS Android Linux PSN XBLA Other
Based
# of projects 59 24 29 16 4 5 7 9 4
Total Raised $13,752,804.00 $3,727,659.00 $1,561,614.00 $ 903,513.00 $387,902.00 $428,714.00 $ 94,887.00 $ 91,074.00 $ 137,017.00
Av. Per project $ 233,098.37 $ 155,319.13 $ 53,848.76 $ 56,469.56 $ 96,975.50 $ 85,742.80 $ 13,555.29 $ 10,119.33 $ 34,254.25
Median $ 23,582.00 $ 25,194.00 $ 15,597.50 $ 15,483.00 $ 88,080.00 $ 17,686.00 $ 15,651.00 $ 10,902.00 $ 18,599.00
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13. DATA PER CATEGORY - Visualization
Total Raised
10%
3%
2% 4%
29%
1% Adventure
Puzzle
Action
RPG
Platform
4%
Strategy
FPS
39% 8% Simulation
Others
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14. DATA PER CATEGORY - Visualization
Total Raised
# of projects
$7,000,000.00 25
$6,000,000.00
20
$5,000,000.00
15
$4,000,000.00
$3,000,000.00
10
$2,000,000.00
5
$1,000,000.00
$- 0
Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others
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15. DATA PER CATEGORY - Visualization
Total $ Raised 0%
2% 2% 1% 1%
4%
7%
PC
MAC
18% iOS
Android
65% Linux
PSN
XBLA
Browser Based
Other
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16. DATA PER CATEGORY - Visualization
$16,000,000.00 Total Raised 70
# of projects
$14,000,000.00 60
$12,000,000.00
50
$10,000,000.00
40
$8,000,000.00
30
$6,000,000.00
20
$4,000,000.00
$2,000,000.00 10
$- 0
PC MAC iOS Android Linux PSN XBLA Browser Other
Based
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17. DATA PER CATEGORY - Visualization
$180.00 Avg. per Backer Per Backer Median
$160.00
$140.00
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
$-
PC MAC iOS Android Linux PSN XBLA Browser Other
Based
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18. DATA PER CATEGORY - Thoughts
Projects can be multi-category and multi-platform and have been
counted twice or more. Take this into account when looking at the pie
charts.
Kickstarter community is clearly PC-based, it likes adventure games and
RPGs most. Large projects create a bias there though.
Biggest surprise to me is the per backer pledge on iOS. Small sample
makes some whale-heavy projects weigh on the stats.
If you want to fund your PC game, keep in mind the median is $23,000.
More reasonable to consider than the average $233,000 that few will
reach…
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19. USEFUL LINKS
• http://www.appsblogger.com/kickstarter-infographic/
• http://www.icopartners.com/blog/archives/2518 (ICO - best practices)
• http://www.kickstarter.com/blog/blockbuster-effects (post Double Fine KS
landscape)
• http://gamasutra.com/blogs/ChelseaLarsonAndrews/20120417/168718/Tim_S
chafers_Top_5_Pitch_Tips_for_Kickstarter_Success.php (tips - not convinced by
some of them though)
• http://penny-arcade.com/report/editorial-article/the-ugly-side-of-kickstarter-
why-the-risks-in-backing-gaming-campaigns-are- (general KS thoughts)
• http://www.kickstarter.com/projects/starcommand/star-command-sci-fi-
meets-gamedev-story-for-ios-an/posts/208395 (money breakdown)
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20. WWW.ICOPARTNERS.COM
OFFICE 6
10 FLEET STREET
BN1 4ZE
BRIGHTON
UNITED KINGDOM
CONTACT@ICOPARTNERS.COM
+44 (0)20 8133 8806
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