Kickstarter and Games - June 2012

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Some analysis on games projects on Kickstarter.

Only accounted for are projects successfully funded before the 1st of June 2012 and above $10,000.

Published in: Entertainment & Humor
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Kickstarter and Games - June 2012

  1. 1. KICKSTARTER FOR VIDEO GAMES June 2012 – Data Analysis Online Games Consulting & Services
  2. 2. METHODOLOGYData Analyzed : Only video games projects Only funded projects Only projects that raised more than $10,000 Only projects funded before the 1st of June 2012 Limited by manual data collection methodYou can find the raw data here:https://docs.google.com/spreadsheet/ccc?key=0AvD6y7Ae4JhvdGtJblZzYmUxM25pUHh5dERYdlAtblE Online Games Consulting & Services
  3. 3. GENERAL DATA Funded projects # of projects Total money raised Total backers Av. # of backers Av. Pledge stats Over $250k 9 $ 11,581,396 262,382 29,154 $ 44.14 $100k to $249k 6 $ 1,065,182 34,942 5,824 $ 30.48 $50k to $99k 6 $ 440,729 11,631 1,939 $ 37.89 $25k to $49k 14 $ 509,916 14,111 1,008 $ 36.14 $10k to $24k 52 $ 95,185 19,813 381 $ 40.13 TOTAL 87 $ 14,392,408 342,879 3,941 $ 41.98 MEDIAN $ 19,058 %tage reached Average goal Average raised Average %tage Goal median medianFunded projects $ 61,935.34 $ 165,429.98 267% $ 12,500.00 136% Online Games Consulting & Services
  4. 4. GENERAL DATA - Visualization ##of projects of projects Total money raised Total money raised $50k to $99k $25k to Over $250k 3% $49k 10% 4% $100k to $10k to $249k $100k to $24k 7% $249k 6% 7% $50k to $99k 7%$10k to $24k 60% $25k to $49k Over $250k 16% 80% Online Games Consulting & Services
  5. 5. GENERAL DATA - Visualization Av. Pledge$50.00$45.00 Av. Pledge$40.00$35.00$30.00$25.00$20.00$15.00$10.00 $5.00 $- Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Online Games Consulting & Services
  6. 6. GENERAL DATA - ThoughtsThe average is very different from the median.Beware the big stories.Average pledges are all on the same level (between $35-$40) Online Games Consulting & Services
  7. 7. DATA OVER TIME # of projects302520151050 2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May * Note – the time scale is NOT linear in this graph! Online Games Consulting & Services
  8. 8. DATA OVER TIME # of projects$7,000,000.00 Total raised that month 30$6,000,000.00 25$5,000,000.00 20$4,000,000.00 15$3,000,000.00 10$2,000,000.00 5$1,000,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  9. 9. DATA OVER TIME # projects$700,000.00 Av. per project 30$600,000.00 25$500,000.00 20$400,000.00 15$300,000.00 10$200,000.00 5$100,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  10. 10. DATA OVER TIME30 $10k to $24k $25k to $49k25 $50k to $99k $100k to $249k Over $250k20151050 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  11. 11. DATA OVER TIME - Thoughts May represents 28% of the projects 2012 represents 65% of the projects Average is gradually stabilizing as more projects are successful Momentum has greatly benefited <$100k projects (large number funded), but positive impact was felt across all scales Online Games Consulting & Services
  12. 12. DATA PER CATEGORY Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others# of projects 12 10 5 16 12 14 7 9 23 Total Raised $ 4,840,883.00 $ 635,101.00 $1,286,822.00 $6,484,250.00 $237,755.00 $243,704.00 $645,336.00 $ 543,470.00 $1,619,174.00Av. Per project $ 403,406.92 $ 63,510.10 $ 257,364.40 $ 405,265.63 $ 19,812.92 $ 17,407.43 $ 92,190.86 $ 60,385.56 $ 70,398.87 Browser Categories PC MAC iOS Android Linux PSN XBLA Other Based# of projects 59 24 29 16 4 5 7 9 4 Total Raised $13,752,804.00 $3,727,659.00 $1,561,614.00 $ 903,513.00 $387,902.00 $428,714.00 $ 94,887.00 $ 91,074.00 $ 137,017.00Av. Per project $ 233,098.37 $ 155,319.13 $ 53,848.76 $ 56,469.56 $ 96,975.50 $ 85,742.80 $ 13,555.29 $ 10,119.33 $ 34,254.25 Median $ 23,582.00 $ 25,194.00 $ 15,597.50 $ 15,483.00 $ 88,080.00 $ 17,686.00 $ 15,651.00 $ 10,902.00 $ 18,599.00 Online Games Consulting & Services
  13. 13. DATA PER CATEGORY - VisualizationTotal Raised 10% 3% 2% 4% 29% 1% Adventure Puzzle Action RPG Platform 4% Strategy FPS 39% 8% Simulation Others Online Games Consulting & Services
  14. 14. DATA PER CATEGORY - Visualization Total Raised # of projects$7,000,000.00 25$6,000,000.00 20$5,000,000.00 15$4,000,000.00$3,000,000.00 10$2,000,000.00 5$1,000,000.00 $- 0 Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others Online Games Consulting & Services
  15. 15. DATA PER CATEGORY - VisualizationTotal $ Raised 0% 2% 2% 1% 1% 4% 7% PC MAC 18% iOS Android 65% Linux PSN XBLA Browser Based Other Online Games Consulting & Services
  16. 16. DATA PER CATEGORY - Visualization$16,000,000.00 Total Raised 70 # of projects$14,000,000.00 60$12,000,000.00 50$10,000,000.00 40 $8,000,000.00 30 $6,000,000.00 20 $4,000,000.00 $2,000,000.00 10 $- 0 PC MAC iOS Android Linux PSN XBLA Browser Other Based Online Games Consulting & Services
  17. 17. DATA PER CATEGORY - Visualization$180.00 Avg. per Backer Per Backer Median$160.00$140.00$120.00$100.00 $80.00 $60.00 $40.00 $20.00 $- PC MAC iOS Android Linux PSN XBLA Browser Other Based Online Games Consulting & Services
  18. 18. DATA PER CATEGORY - Thoughts Projects can be multi-category and multi-platform and have been counted twice or more. Take this into account when looking at the pie charts. Kickstarter community is clearly PC-based, it likes adventure games and RPGs most. Large projects create a bias there though. Biggest surprise to me is the per backer pledge on iOS. Small sample makes some whale-heavy projects weigh on the stats. If you want to fund your PC game, keep in mind the median is $23,000. More reasonable to consider than the average $233,000 that few will reach… Online Games Consulting & Services
  19. 19. USEFUL LINKS• http://www.appsblogger.com/kickstarter-infographic/• http://www.icopartners.com/blog/archives/2518 (ICO - best practices)• http://www.kickstarter.com/blog/blockbuster-effects (post Double Fine KS landscape)• http://gamasutra.com/blogs/ChelseaLarsonAndrews/20120417/168718/Tim_S chafers_Top_5_Pitch_Tips_for_Kickstarter_Success.php (tips - not convinced by some of them though)• http://penny-arcade.com/report/editorial-article/the-ugly-side-of-kickstarter- why-the-risks-in-backing-gaming-campaigns-are- (general KS thoughts)• http://www.kickstarter.com/projects/starcommand/star-command-sci-fi- meets-gamedev-story-for-ios-an/posts/208395 (money breakdown) Online Games Consulting & Services
  20. 20. WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOMCONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services

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