Kickstarter and Games - June 2012
 

Kickstarter and Games - June 2012

on

  • 2,738 views

Some analysis on games projects on Kickstarter.

Some analysis on games projects on Kickstarter.

Only accounted for are projects successfully funded before the 1st of June 2012 and above $10,000.

Statistics

Views

Total Views
2,738
Views on SlideShare
1,124
Embed Views
1,614

Actions

Likes
0
Downloads
21
Comments
0

20 Embeds 1,614

http://www.icopartners.com 799
http://www.gamesbrief.com 383
http://taw-games.blogspot.dk 232
http://www.arsenalet.dk 134
http://feeds.feedburner.com 34
http://taw-games.blogspot.com 8
http://newsblur.com 4
http://live.ivaldi.dk 3
http://taw-games.blogspot.nl 2
http://taw-games.blogspot.co.il 2
http://www.taw-games.blogspot.dk 2
http://www.linkedin.com 2
http://www.unroll.me 2
http://www.taw-games.blogspot.se 1
http://taw-games.blogspot.de 1
http://dev.newsblur.com 1
http://translate.googleusercontent.com 1
http://taw-games.blogspot.co.uk 1
http://icopartners.com 1
http://webcache.googleusercontent.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Kickstarter and Games - June 2012 Kickstarter and Games - June 2012 Presentation Transcript

  • KICKSTARTER FOR VIDEO GAMES June 2012 – Data Analysis Online Games Consulting & Services
  • METHODOLOGYData Analyzed : Only video games projects Only funded projects Only projects that raised more than $10,000 Only projects funded before the 1st of June 2012 Limited by manual data collection methodYou can find the raw data here:https://docs.google.com/spreadsheet/ccc?key=0AvD6y7Ae4JhvdGtJblZzYmUxM25pUHh5dERYdlAtblE Online Games Consulting & Services
  • GENERAL DATA Funded projects # of projects Total money raised Total backers Av. # of backers Av. Pledge stats Over $250k 9 $ 11,581,396 262,382 29,154 $ 44.14 $100k to $249k 6 $ 1,065,182 34,942 5,824 $ 30.48 $50k to $99k 6 $ 440,729 11,631 1,939 $ 37.89 $25k to $49k 14 $ 509,916 14,111 1,008 $ 36.14 $10k to $24k 52 $ 95,185 19,813 381 $ 40.13 TOTAL 87 $ 14,392,408 342,879 3,941 $ 41.98 MEDIAN $ 19,058 %tage reached Average goal Average raised Average %tage Goal median medianFunded projects $ 61,935.34 $ 165,429.98 267% $ 12,500.00 136% Online Games Consulting & Services
  • GENERAL DATA - Visualization ##of projects of projects Total money raised Total money raised $50k to $99k $25k to Over $250k 3% $49k 10% 4% $100k to $10k to $249k $100k to $24k 7% $249k 6% 7% $50k to $99k 7%$10k to $24k 60% $25k to $49k Over $250k 16% 80% Online Games Consulting & Services
  • GENERAL DATA - Visualization Av. Pledge$50.00$45.00 Av. Pledge$40.00$35.00$30.00$25.00$20.00$15.00$10.00 $5.00 $- Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Online Games Consulting & Services
  • GENERAL DATA - ThoughtsThe average is very different from the median.Beware the big stories.Average pledges are all on the same level (between $35-$40) Online Games Consulting & Services
  • DATA OVER TIME # of projects302520151050 2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May * Note – the time scale is NOT linear in this graph! Online Games Consulting & Services
  • DATA OVER TIME # of projects$7,000,000.00 Total raised that month 30$6,000,000.00 25$5,000,000.00 20$4,000,000.00 15$3,000,000.00 10$2,000,000.00 5$1,000,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  • DATA OVER TIME # projects$700,000.00 Av. per project 30$600,000.00 25$500,000.00 20$400,000.00 15$300,000.00 10$200,000.00 5$100,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  • DATA OVER TIME30 $10k to $24k $25k to $49k25 $50k to $99k $100k to $249k Over $250k20151050 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  • DATA OVER TIME - Thoughts May represents 28% of the projects 2012 represents 65% of the projects Average is gradually stabilizing as more projects are successful Momentum has greatly benefited <$100k projects (large number funded), but positive impact was felt across all scales Online Games Consulting & Services
  • DATA PER CATEGORY Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others# of projects 12 10 5 16 12 14 7 9 23 Total Raised $ 4,840,883.00 $ 635,101.00 $1,286,822.00 $6,484,250.00 $237,755.00 $243,704.00 $645,336.00 $ 543,470.00 $1,619,174.00Av. Per project $ 403,406.92 $ 63,510.10 $ 257,364.40 $ 405,265.63 $ 19,812.92 $ 17,407.43 $ 92,190.86 $ 60,385.56 $ 70,398.87 Browser Categories PC MAC iOS Android Linux PSN XBLA Other Based# of projects 59 24 29 16 4 5 7 9 4 Total Raised $13,752,804.00 $3,727,659.00 $1,561,614.00 $ 903,513.00 $387,902.00 $428,714.00 $ 94,887.00 $ 91,074.00 $ 137,017.00Av. Per project $ 233,098.37 $ 155,319.13 $ 53,848.76 $ 56,469.56 $ 96,975.50 $ 85,742.80 $ 13,555.29 $ 10,119.33 $ 34,254.25 Median $ 23,582.00 $ 25,194.00 $ 15,597.50 $ 15,483.00 $ 88,080.00 $ 17,686.00 $ 15,651.00 $ 10,902.00 $ 18,599.00 Online Games Consulting & Services
  • DATA PER CATEGORY - VisualizationTotal Raised 10% 3% 2% 4% 29% 1% Adventure Puzzle Action RPG Platform 4% Strategy FPS 39% 8% Simulation Others Online Games Consulting & Services
  • DATA PER CATEGORY - Visualization Total Raised # of projects$7,000,000.00 25$6,000,000.00 20$5,000,000.00 15$4,000,000.00$3,000,000.00 10$2,000,000.00 5$1,000,000.00 $- 0 Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others Online Games Consulting & Services
  • DATA PER CATEGORY - VisualizationTotal $ Raised 0% 2% 2% 1% 1% 4% 7% PC MAC 18% iOS Android 65% Linux PSN XBLA Browser Based Other Online Games Consulting & Services
  • DATA PER CATEGORY - Visualization$16,000,000.00 Total Raised 70 # of projects$14,000,000.00 60$12,000,000.00 50$10,000,000.00 40 $8,000,000.00 30 $6,000,000.00 20 $4,000,000.00 $2,000,000.00 10 $- 0 PC MAC iOS Android Linux PSN XBLA Browser Other Based Online Games Consulting & Services
  • DATA PER CATEGORY - Visualization$180.00 Avg. per Backer Per Backer Median$160.00$140.00$120.00$100.00 $80.00 $60.00 $40.00 $20.00 $- PC MAC iOS Android Linux PSN XBLA Browser Other Based Online Games Consulting & Services
  • DATA PER CATEGORY - Thoughts Projects can be multi-category and multi-platform and have been counted twice or more. Take this into account when looking at the pie charts. Kickstarter community is clearly PC-based, it likes adventure games and RPGs most. Large projects create a bias there though. Biggest surprise to me is the per backer pledge on iOS. Small sample makes some whale-heavy projects weigh on the stats. If you want to fund your PC game, keep in mind the median is $23,000. More reasonable to consider than the average $233,000 that few will reach… Online Games Consulting & Services
  • USEFUL LINKS• http://www.appsblogger.com/kickstarter-infographic/• http://www.icopartners.com/blog/archives/2518 (ICO - best practices)• http://www.kickstarter.com/blog/blockbuster-effects (post Double Fine KS landscape)• http://gamasutra.com/blogs/ChelseaLarsonAndrews/20120417/168718/Tim_S chafers_Top_5_Pitch_Tips_for_Kickstarter_Success.php (tips - not convinced by some of them though)• http://penny-arcade.com/report/editorial-article/the-ugly-side-of-kickstarter- why-the-risks-in-backing-gaming-campaigns-are- (general KS thoughts)• http://www.kickstarter.com/projects/starcommand/star-command-sci-fi- meets-gamedev-story-for-ios-an/posts/208395 (money breakdown) Online Games Consulting & Services
  • WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOMCONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services