Past, present and future of online games in Europe  Thomas Bidaux - ICO Partners
DisclaimerAll numbers are estimates.MAU numbers are Monthly Active Users (connected once in the past 30 days) and have bee...
Me
GOA
NCsoft
ICO Partners Online Games Consulting & Services
Definitions   EuropeOnline games
PART ONE - HISTORY
HistoryMy first online game ever...Rogue36 15 Casus
History
History
HistoryEurope early contribution - MUD
HistoryFirst commercial successes  – Games from the US     • Ultima Online (May 1999)     • Everquest (November 2002 for U...
History• First european successes  – US licensed games     • GOA.com (T4C in 2000; Dark Age of Camelot in 2002)  – Europea...
History• Getting large scale   – Asian MMO licenses      • Metin 2 (2006/2007)      • Flyff (2006/2007)      • Rappelz (20...
HistoryOnline games in Europe were built on:• Free-to-play browser games from Europe• Pay-to-play from the USA• Free-to-pl...
History                Asia              F2P-Client               MMOs               Online               Games           ...
PART TWO – STATE OF THE MARKET
State of the Market          • Still very fragmented          • Still growing          • F2P very dominant          • A lo...
Germany                               Title       Publisher Est MAU                           1   League of   Riot       5...
France                              Title       Publisher Est MAU                          1   Dofus       Ankama      1.8...
United Kingdom                                  Title          Publisher    Est MAU                              1   World...
Italy                                Title            Publisher Est MAU                          1     League of        Ri...
Spain                                Title      Publisher Est MAU                          1     Dofus      Ankama     600...
Poland                               Title       Publisher     Est MAU                          1    League of   Riot Game...
Important companies            Online games companies Europe revenues - million €               310                       ...
PART THREE – TRENDS
TrendsTrend #1  – Blurring territories specifics
TrendsTrend #2  – Browser games production value increase
TrendsTrend #3  – F2P production value global increase; IPs
TrendsTrend #4  – MMO loss of traction, even with high production    value
TrendsTrend #5  – New genres
TrendsTrend #6  – Social media integration
TrendsTrend #7  – Mobile as a platform
TrendsTrend #8  – F2P prevalence on mobile
TrendsTrend #9  – Platforms convergence
TrendsConclusion  – Harder market than 2 years ago  – Fatigue of MMOs and emergence of new genres    favour original title...
Q&A
Thank you!thomas@icopartners.comwww.slideshare.net/ICOPartnerswww.icopartners.com/blog@icotomwww.facebook.com/icopartners
ICO Partners products         European office locations         •   34 pages, pdf format         •   General data on Europ...
ICO Partners services         Pan-European dedicated PR         • Online games focus         • Pan-European coverage      ...
ICO Partners services         Bespoke consulting         •   European strategy planning         •   Operations set-up proc...
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KGC 2011 - The European market

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Lecture for the KGC 2011 in Daegu

Past, present and future of online games in Europe

Thomas BIDAUX - ICO Partners

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KGC 2011 - The European market

  1. 1. Past, present and future of online games in Europe Thomas Bidaux - ICO Partners
  2. 2. DisclaimerAll numbers are estimates.MAU numbers are Monthly Active Users (connected once in the past 30 days) and have been estimated by ICO Partners.Lecture doesn’t delve into Social games specifically.
  3. 3. Me
  4. 4. GOA
  5. 5. NCsoft
  6. 6. ICO Partners Online Games Consulting & Services
  7. 7. Definitions EuropeOnline games
  8. 8. PART ONE - HISTORY
  9. 9. HistoryMy first online game ever...Rogue36 15 Casus
  10. 10. History
  11. 11. History
  12. 12. HistoryEurope early contribution - MUD
  13. 13. HistoryFirst commercial successes – Games from the US • Ultima Online (May 1999) • Everquest (November 2002 for Ubi)  No critical mass on their own in Europe
  14. 14. History• First european successes – US licensed games • GOA.com (T4C in 2000; Dark Age of Camelot in 2002) – European developed 3d games • EVE (2003) • Anarchy Online (2001) – European browser games • Runescape (2001) • Ogame (2002) • Seafight (2006) • Dofus (2004) • Travian (2004)
  15. 15. History• Getting large scale – Asian MMO licenses • Metin 2 (2006/2007) • Flyff (2006/2007) • Rappelz (2008) – Browser games expansion • Gameforge • Bigpoint • Ankama • Jagex – American Pay-to-play • NCsoft Europe (Guild Wars 2005) • Blizzard (WOW 2005)
  16. 16. HistoryOnline games in Europe were built on:• Free-to-play browser games from Europe• Pay-to-play from the USA• Free-to-play client games from Asia
  17. 17. History Asia F2P-Client MMOs Online Games In Europe USA EuropeP2P-Client F2P Browser MMOs MMOs/Strat
  18. 18. PART TWO – STATE OF THE MARKET
  19. 19. State of the Market • Still very fragmented • Still growing • F2P very dominant • A lot of competition on the main territories : Germany, France, Spain, Poland
  20. 20. Germany Title Publisher Est MAU 1 League of Riot 500k Legends Games 2 WoW Blizzard 450k 3 Runes of Frogster 130k MagicPopulation - 82M Title Publisher Est MAUHome PC equipment84% of the households 1 Farmerama Bigpoint 1.2M 2 Comunio Comunio 450kBroadband Connections 3 Habbo Sulake 400k65% of the households
  21. 21. France Title Publisher Est MAU 1 Dofus Ankama 1.8 M 2 World of Blizzard 200k Warcraft 3 League of Riot 160k Legends GamesPopulation - 63MHome PC equipment Title Publisher Est MAU69% of the households 1 Habbo Sulake 900k 2 Equideow Owlient/ 350kBroadband connections Ubisoft58% of the households 3 Travian Travianga 340k mes
  22. 22. United Kingdom Title Publisher Est MAU 1 World of Blizzard 140k Warcraft 2 League of Riot Games 120k Legends 3 World of Wargaming 90kPopulation - 62M tanksHome PC equipment Title Publisher Est MAU81% of the households 1 Moshi Mind 1.5 MBroadband connections Monsters Candy70% of the households 2 Club Penguin Disney 900k 3 Bin Weevils Bin 800k Weevils
  23. 23. Italy Title Publisher Est MAU 1 League of Riot 40k Legends Games 2 World of Blizzard 35k Warcraft 3 Combat Arms Nexon 20kPopulation - 60MHome PC equipment Title Publisher Est MAU61% of the households 1 Travian Traviangames 250kBroadband connections 2 Farmeram Bigpoint 170k39% of the households a 3 Hattrick Hattrick 150k
  24. 24. Spain Title Publisher Est MAU 1 Dofus Ankama 600k 2 League of Riot 150k Legends Games 3 World of Blizzard 80k WarcraftPopulation - 46MHome PC equipment Title Publisher Est MAU66% of the households 1 Comunio Comunio 600k 2 Habbo Sulake 400kBroadband connections51% of the households 3 Club Disney 300k Penguin
  25. 25. Poland Title Publisher Est MAU 1 League of Riot Games 270k Legends 2 Metin2 Gameforge 100k 3 World of Wargaming 70k TanksPopulation - 38MHome PC equipment Title Publisher Est MAU66% of the households 1 Farmerama Bigpoint 750kBroadband connections 2 Stardoll Stardoll 400k51% of the households 3 Moviestar 350k Planet
  26. 26. Important companies Online games companies Europe revenues - million € 310 140 110 57 56 52 40 22 22 20 18 17 15 13 7source : ICO Partners
  27. 27. PART THREE – TRENDS
  28. 28. TrendsTrend #1 – Blurring territories specifics
  29. 29. TrendsTrend #2 – Browser games production value increase
  30. 30. TrendsTrend #3 – F2P production value global increase; IPs
  31. 31. TrendsTrend #4 – MMO loss of traction, even with high production value
  32. 32. TrendsTrend #5 – New genres
  33. 33. TrendsTrend #6 – Social media integration
  34. 34. TrendsTrend #7 – Mobile as a platform
  35. 35. TrendsTrend #8 – F2P prevalence on mobile
  36. 36. TrendsTrend #9 – Platforms convergence
  37. 37. TrendsConclusion – Harder market than 2 years ago – Fatigue of MMOs and emergence of new genres favour original titles – Focus on quality and niches – Long term objectives ot be considered carefully when looking at either licensing or self-publishing
  38. 38. Q&A
  39. 39. Thank you!thomas@icopartners.comwww.slideshare.net/ICOPartnerswww.icopartners.com/blog@icotomwww.facebook.com/icopartners
  40. 40. ICO Partners products European office locations • 34 pages, pdf format • General data on European countries (tax rates, average salaries, cost of employment) • Detailed review of key locations (France, UK, Netherlands, Germany, Ireland, Luxembourg) Download the sample
  41. 41. ICO Partners services Pan-European dedicated PR • Online games focus • Pan-European coverage • Specialized media communication • Promotional activities (beta key distribution, events) Find out more about ICO Media
  42. 42. ICO Partners services Bespoke consulting • European strategy planning • Operations set-up process • Team set-up recommendations • Products evaluations • Market intellirgence Find out more about ICO Partners
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