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KGC 2011 - The European market

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Lecture for the KGC 2011 in Daegu …

Lecture for the KGC 2011 in Daegu

Past, present and future of online games in Europe

Thomas BIDAUX - ICO Partners

Published in Entertainment & Humor
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  • 1. Past, present and future of online games in Europe Thomas Bidaux - ICO Partners
  • 2. DisclaimerAll numbers are estimates.MAU numbers are Monthly Active Users (connected once in the past 30 days) and have been estimated by ICO Partners.Lecture doesn’t delve into Social games specifically.
  • 3. Me
  • 4. GOA
  • 5. NCsoft
  • 6. ICO Partners Online Games Consulting & Services
  • 7. Definitions EuropeOnline games
  • 8. PART ONE - HISTORY
  • 9. HistoryMy first online game ever...Rogue36 15 Casus
  • 10. History
  • 11. History
  • 12. HistoryEurope early contribution - MUD
  • 13. HistoryFirst commercial successes – Games from the US • Ultima Online (May 1999) • Everquest (November 2002 for Ubi)  No critical mass on their own in Europe
  • 14. History• First european successes – US licensed games • GOA.com (T4C in 2000; Dark Age of Camelot in 2002) – European developed 3d games • EVE (2003) • Anarchy Online (2001) – European browser games • Runescape (2001) • Ogame (2002) • Seafight (2006) • Dofus (2004) • Travian (2004)
  • 15. History• Getting large scale – Asian MMO licenses • Metin 2 (2006/2007) • Flyff (2006/2007) • Rappelz (2008) – Browser games expansion • Gameforge • Bigpoint • Ankama • Jagex – American Pay-to-play • NCsoft Europe (Guild Wars 2005) • Blizzard (WOW 2005)
  • 16. HistoryOnline games in Europe were built on:• Free-to-play browser games from Europe• Pay-to-play from the USA• Free-to-play client games from Asia
  • 17. History Asia F2P-Client MMOs Online Games In Europe USA EuropeP2P-Client F2P Browser MMOs MMOs/Strat
  • 18. PART TWO – STATE OF THE MARKET
  • 19. State of the Market • Still very fragmented • Still growing • F2P very dominant • A lot of competition on the main territories : Germany, France, Spain, Poland
  • 20. Germany Title Publisher Est MAU 1 League of Riot 500k Legends Games 2 WoW Blizzard 450k 3 Runes of Frogster 130k MagicPopulation - 82M Title Publisher Est MAUHome PC equipment84% of the households 1 Farmerama Bigpoint 1.2M 2 Comunio Comunio 450kBroadband Connections 3 Habbo Sulake 400k65% of the households
  • 21. France Title Publisher Est MAU 1 Dofus Ankama 1.8 M 2 World of Blizzard 200k Warcraft 3 League of Riot 160k Legends GamesPopulation - 63MHome PC equipment Title Publisher Est MAU69% of the households 1 Habbo Sulake 900k 2 Equideow Owlient/ 350kBroadband connections Ubisoft58% of the households 3 Travian Travianga 340k mes
  • 22. United Kingdom Title Publisher Est MAU 1 World of Blizzard 140k Warcraft 2 League of Riot Games 120k Legends 3 World of Wargaming 90kPopulation - 62M tanksHome PC equipment Title Publisher Est MAU81% of the households 1 Moshi Mind 1.5 MBroadband connections Monsters Candy70% of the households 2 Club Penguin Disney 900k 3 Bin Weevils Bin 800k Weevils
  • 23. Italy Title Publisher Est MAU 1 League of Riot 40k Legends Games 2 World of Blizzard 35k Warcraft 3 Combat Arms Nexon 20kPopulation - 60MHome PC equipment Title Publisher Est MAU61% of the households 1 Travian Traviangames 250kBroadband connections 2 Farmeram Bigpoint 170k39% of the households a 3 Hattrick Hattrick 150k
  • 24. Spain Title Publisher Est MAU 1 Dofus Ankama 600k 2 League of Riot 150k Legends Games 3 World of Blizzard 80k WarcraftPopulation - 46MHome PC equipment Title Publisher Est MAU66% of the households 1 Comunio Comunio 600k 2 Habbo Sulake 400kBroadband connections51% of the households 3 Club Disney 300k Penguin
  • 25. Poland Title Publisher Est MAU 1 League of Riot Games 270k Legends 2 Metin2 Gameforge 100k 3 World of Wargaming 70k TanksPopulation - 38MHome PC equipment Title Publisher Est MAU66% of the households 1 Farmerama Bigpoint 750kBroadband connections 2 Stardoll Stardoll 400k51% of the households 3 Moviestar 350k Planet
  • 26. Important companies Online games companies Europe revenues - million € 310 140 110 57 56 52 40 22 22 20 18 17 15 13 7source : ICO Partners
  • 27. PART THREE – TRENDS
  • 28. TrendsTrend #1 – Blurring territories specifics
  • 29. TrendsTrend #2 – Browser games production value increase
  • 30. TrendsTrend #3 – F2P production value global increase; IPs
  • 31. TrendsTrend #4 – MMO loss of traction, even with high production value
  • 32. TrendsTrend #5 – New genres
  • 33. TrendsTrend #6 – Social media integration
  • 34. TrendsTrend #7 – Mobile as a platform
  • 35. TrendsTrend #8 – F2P prevalence on mobile
  • 36. TrendsTrend #9 – Platforms convergence
  • 37. TrendsConclusion – Harder market than 2 years ago – Fatigue of MMOs and emergence of new genres favour original titles – Focus on quality and niches – Long term objectives ot be considered carefully when looking at either licensing or self-publishing
  • 38. Q&A
  • 39. Thank you!thomas@icopartners.comwww.slideshare.net/ICOPartnerswww.icopartners.com/blog@icotomwww.facebook.com/icopartners
  • 40. ICO Partners products European office locations • 34 pages, pdf format • General data on European countries (tax rates, average salaries, cost of employment) • Detailed review of key locations (France, UK, Netherlands, Germany, Ireland, Luxembourg) Download the sample
  • 41. ICO Partners services Pan-European dedicated PR • Online games focus • Pan-European coverage • Specialized media communication • Promotional activities (beta key distribution, events) Find out more about ICO Media
  • 42. ICO Partners services Bespoke consulting • European strategy planning • Operations set-up process • Team set-up recommendations • Products evaluations • Market intellirgence Find out more about ICO Partners