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Posting the 'right' content on Facebook to create engagement is a challenge many of us can relate to, and figuring out what works for your institution consists of three tasks: know your audience, know your tools, and listen.
Jessica Winters from the University of Groningen takes us through each step, and also includes a set of basic rules that apply to every social manager.
View the slides from her presentation and read the accompanying article ''Posting effectively on Facebook: the art of listening'' here: http://bit.ly/Xh9sSU.
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