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ICEF Monitor recently sat down for a video interview with Mrs Lisa Cynamon Mayers, an academic advisor with Intead (International Education Advantage) in the US.
Mayers explains how Intead conducted a mystery shopper experiment in which a Chinese staff member posed as a prospective student. The staffer sent an enquiry email to 30 universities in the US, Australia and Canada in an effort to observe how each would respond to a query from an international prospect.
For more information on Intead's services and their mystery shopper experiment, please read our accompanying article ''Mystery shopper experiment reveals best practices in communication strategies'' and watch our video interview here: http://bit.ly/1sVb3JG.
And for those of you interested in more tips on effective email communication with student prospects, please see our article “From prospects to enrolments: direct marketing in international recruitment.” http://monitor.icef.com/2013/04/from-prospects-to-enrolments-direct-marketing-in-international-recruitment/.