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Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions
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Institutional Perspectives on Partnering with US Higher Education Programmes and Institutions

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This is a presentation given by John Deupree, Executive Director at AIRC and David Anderson, Vice President, Recruitment and Partner Support, ESL Language Centers at the ICEF Higher Education Workshop …

This is a presentation given by John Deupree, Executive Director at AIRC and David Anderson, Vice President, Recruitment and Partner Support, ESL Language Centers at the ICEF Higher Education Workshop held in Istanbul in September 2013.

This presentation explains the higher education landscape in the US and focuses on the institutional perspectives on partnering with US higher education programmes and institutions:

- What are best practices in approaching US institutions for both agencies and institutions seeking partnerships?
- What should both agencies and institutions expect from their partnerships?

For more best practice tips such as those shared in the presentation, as well as industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.

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  • 1. Institutional Perspectives on Partnering with U.S. Higher Education Programs and Institutions David Anderson, Vice President / ELS Educational Services John Deupree, Executive Director / AIRC
  • 2. Who are we? (And who are you?) Introduction
  • 3. Practical Tips / Context • US universities are not-for-profit (not entrepreneurial). • Think in terms of years, not months. • Collaboration can start slow and build. • Very few forms of collaboration move ahead on “auto pilot” – they need constant pushing. • International education is seen as way of enhancing the experience for US students 3
  • 4. Size and complexity – US higher education • Over 4,000 post-secondary options • Decentralized; oversight is not from US federal government. • Public vs. Private institutions • Research universities vs. “teaching” universities/colleges • Role(s) of community colleges 4
  • 5. How universities in N. America are organized (international education) • International education office • “Senior International Officer” • International admissions / recruitment • (Post) graduate admissions – done by departments • Academic departments 5
  • 6. Agency collaboration with US universities – Context • Most universities do not pay commissions - agents charge fees. • US higher education does not depend on agents to the same degree as UK or Australia. • Direct relationships with agents are relatively new. • NACAC debate about ethics of working with agents • US higher education system is large and with many kinds of institutions. • Prestigious universities are not looking to grow numbers but enhance the quality of their applicants. • Slow and complicated admissions processes • (Post) Graduate admissions are handled by individual departments and policies and standards vary between them at same university. 6
  • 7. Most common types of collaboration with U.S. universities (Institutions / bilateral agreements) • Joint degree pathways (2 + 2, 4+1 etc.) • Study abroad exchanges (outbound from USA, in-bound from your country) – semester or longer • Study abroad exchanges – short-term • Professor exchanges • Research projects (usually led by professors) 7
  • 8. Key questions to consider (agreements between institutions) • What are your institution’s goals/priorities for collaboration? (“HOW do you want to internationalize?”) • Do you have enough bandwidth to push collaboration forward? • Do you have enough STUDENTS who are/ may be interested? • What institutional barriers do you have? • Who is paying for what? (Sister university model: students pay their own institution) • Do your students have the English level required to perform at a US university? • What’s your language of instruction (for outbound USA students)? • Is the US institution located somewhere that your students are willing to live? (USA concept of “college town”) 8
  • 9. Joint degree programs - Notes • These can be a selling point for your university • Is your institution concerned about losing some tuition revenue? • Curriculum analysis – time and patience required • Can your institution deliver enough “volume” to make collaboration worthwhile? 9
  • 10. What US universities seek from agents • Confidence in ethics and use of university’s brand name (no bad publicity) in all aspect’s of the agent’s business • Qualified and appropriate applicants – do you understand the university’s profile and motivation? • Volume of applications • Efficient use of time and resources (recruiting trips) • Knowledge of the “how” and “why” to apply to the university • Programs / departments to promote more than others • Communication as the relationship grows 10
  • 11. How / Where to connect with U.S. counterparts (universities or agents) • NAFSA (end of May) • EAIE (September) • AIRC conference (November/December) • Other professional / academic conferences • Agent workshops such as ICEF events • Visiting campus • International student fairs • Through your network of personal contacts / referrals • Study abroad / recruiting consortia 11
  • 12. Questions and thanks

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